Money (magazine) Audience in Germany
Money (magazine) has an estimated audience of 260,953 people in Germany. 44.6% are female, 55.4% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harvard Business Review, MarketWatch, Maison Margiela, Business class, The Wall Street Journal.
The average Money (magazine) fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harvard Business Review, MarketWatch, Maison Margiela, with strongest over-indexing on Harvard Business Review (56.92× the country average). Demographically, the Money (magazine) audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Money (magazine) fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 33.2 |
| Estimated audience size | 260,953 |
Audience persona
The typical Money (magazine) fan in Germany is more male, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Harvard Business Review.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,537 | 1.08× |
| Bayern | 42,505 | 1.01× |
| Baden-Württemberg | 37,217 | 1.05× |
| Hessen | 33,047 | 1.66× |
| Niedersachsen | 23,137 | 0.91× |
| Berlin | 14,707 | 1.26× |
| Rheinland-Pfalz | 12,387 | 0.95× |
| Sachsen | 10,583 | 0.83× |
| Schleswig-Holstein | 8,843 | 0.94× |
| Brandenburg | 7,421 | 0.92× |
| Hamburg | 6,879 | 1.17× |
| Sachsen-Anhalt | 5,206 | 0.77× |
| Thüringen | 4,816 | 0.72× |
| Mecklenburg-Vorpommern | 3,572 | 0.72× |
| Saarland | 2,756 | 0.86× |
| Bremen | 2,579 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harvard Business Review | 56.92× | Business & Career |
| MarketWatch | 39.06× | Business & Career |
| Maison Margiela | 26.15× | Fashion & Accessoires |
| Business class | 12.07× | Travel & Leisure |
| The Wall Street Journal | 25.56× | News |
| Water purification | 30.61× | Food & Beverages |
| Hermès | 6.98× | Fashion & Accessoires |
| Santander Bank | 20× | Business & Career |
| HypoVereinsbank | 21.63× | Business & Career |
| Waldorf Astoria Hotels & Resorts | 43.73× | Travel & Leisure |
| Hilton Hotels & Resorts | 21.3× | Travel & Leisure |
| Montblanc (company) | 14.9× | Fashion & Accessoires |
| Carcare | 7.81× | Cars & Mobility |
| Tagesschau | 3.04× | Movies & TV |
| Pitchfork | 27.91× | Music & Radio |
| Hyatt | 23.08× | Travel & Leisure |
| Financial Times | 13.95× | News |
| First class travel | 6.71× | Travel & Leisure |
| Luxury Watches | 9.57× | Fashion & Accessoires |
| Tissot | 11.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.29 |
| Luxury Orientation | PREMIUM | 3.31 |
| Design Affinity | PREMIUM | 2.39 |
| Risk Appetite | THRILL | 2.37 |
| Career Orientation | POWER | 2.01 |
| Sustainability | BALANCE | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| India | 14.8% |
| United Kingdom | 4.6% |
See Money (magazine) audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Money (magazine) have in Germany?
Money (magazine) has an estimated audience of 260,953 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money (magazine) fans?
44.6% of Money (magazine) fans are female, 55.4% are male, with an average age of 33.2 years.
Which brands do Money (magazine) fans like most?
Money (magazine) fans show strongest brand affinity for Harvard Business Review (56.92×), MarketWatch (39.06×), and Maison Margiela (26.15×) over the country average.
Where do Money (magazine) fans live in Germany?
Money (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,537), Bayern (reach 42,505), and Baden-Württemberg (reach 37,217). These three regions account for the largest share of the active audience.
What other brands do Money (magazine) fans also like?
Beyond Money (magazine) itself, the audience over-indexes on MarketWatch (39.06×), Maison Margiela (26.15×), Business class (12.07×), and The Wall Street Journal (25.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.