Harvard Business Review Audience in Germany
Harvard Business Review has an estimated audience of 303,074 people in Germany. 44.3% are female, 55.7% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Financial Times, Senior management, The Huffington Post, Private equity, Harvard Business School.
The average Harvard Business Review fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Financial Times, Senior management, The Huffington Post, with strongest over-indexing on Financial Times (30.73× the country average). Demographically, the Harvard Business Review audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Harvard Business Review fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.5 |
| Estimated audience size | 303,074 |
Audience persona
The typical Harvard Business Review fan in Germany is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Financial Times.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 79,930 | 1.64× |
| Nordrhein-Westfalen | 68,013 | 1.03× |
| Baden-Württemberg | 54,413 | 1.32× |
| Hessen | 42,980 | 1.86× |
| Berlin | 32,295 | 2.38× |
| Niedersachsen | 19,564 | 0.66× |
| Rheinland-Pfalz | 12,713 | 0.84× |
| Hamburg | 12,430 | 1.81× |
| Sachsen | 8,862 | 0.6× |
| Schleswig-Holstein | 6,798 | 0.62× |
| Brandenburg | 5,580 | 0.59× |
| Thüringen | 2,721 | 0.35× |
| Bremen | 2,709 | 1.05× |
| Sachsen-Anhalt | 2,496 | 0.32× |
| Saarland | 2,247 | 0.6× |
| Mecklenburg-Vorpommern | 1,873 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial Times | 30.73× | News |
| Senior management | 49.33× | Business & Career |
| The Huffington Post | 53.77× | News |
| Private equity | 20.63× | Business & Career |
| Harvard Business School | 29.47× | Business & Career |
| Google Docs | 12.04× | Internet & Social Media |
| MarketWatch | 30.44× | Business & Career |
| Money (magazine) | 41.68× | Business & Career |
| The Wall Street Journal | 21.65× | News |
| Stanford Graduate School of Business | 48.38× | Business & Career |
| Gemini | 6.75× | Technology & Electronics |
| Technical analysis | 14.65× | Business & Career |
| Startup ecosystem | 41.54× | Business & Career |
| Chat GPT | 5.01× | Technology & Electronics |
| QuickBooks | 54.94× | Home & Garden |
| Forex Factory | 17.45× | Business & Career |
| Financial plan | 9.83× | Movies & TV |
| Loro Piana | 14.42× | Fashion & Accessoires |
| The Week | 166.34× | News |
| Business education | 16.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.33 |
| Career Orientation | POWER | 3.17 |
| Quality Awareness | PREMIUM | 2.18 |
| Risk Appetite | THRILL | 1.97 |
| Sustainability | BALANCE | 1.63 |
| Need for Security | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| India | 10.5% |
| United Kingdom | 4.3% |
See Harvard Business Review audiences in other countries
- Harvard Business Review — United States
- Harvard Business Review — United Kingdom
- Harvard Business Review — France
- Harvard Business Review — Italy
- Harvard Business Review — Spain
- Harvard Business Review — Brazil
- Harvard Business Review — Japan
- Harvard Business Review — South Korea
- Harvard Business Review — India
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- Yahoo! Finance (773,869)
Frequently asked questions
How many fans does Harvard Business Review have in Germany?
Harvard Business Review has an estimated audience of 303,074 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Harvard Business Review fans?
44.3% of Harvard Business Review fans are female, 55.7% are male, with an average age of 38.5 years.
Which brands do Harvard Business Review fans like most?
Harvard Business Review fans show strongest brand affinity for Financial Times (30.73×), Senior management (49.33×), and The Huffington Post (53.77×) over the country average.
Where do Harvard Business Review fans live in Germany?
Harvard Business Review fans in Germany are most concentrated in Bayern (reach 79,930), Nordrhein-Westfalen (reach 68,013), and Baden-Württemberg (reach 54,413). These three regions account for the largest share of the active audience.
What other brands do Harvard Business Review fans also like?
Beyond Harvard Business Review itself, the audience over-indexes on Senior management (49.33×), The Huffington Post (53.77×), Private equity (20.63×), and Harvard Business School (29.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harvard Business Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.