Rascasse Audience Intelligence

Harvard Business Review Audience in Germany

A data profile of the people who buy, follow and care about Harvard Business Review in Germany — modelled from more than twelve digital signal sources. Harvard Business Review has an estimated audience of 302,443 people in Germany.

#9among Business news in Germany#564among Website / Newspaper / Magazine in Germany#1166in Business & Career

The average Harvard Business Review fan in Germany is 38.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Financial Times, Senior management, The Huffington Post, with strongest over-indexing on Financial Times (30.73× the country average).

Demographically, the Harvard Business Review audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harvard Business Review fan in Germany is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Financial Times.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard Business Review profile in Germany.

Audience size
302K
in Germany
Gender
44.3%♀
55.7% male
Age
38.5
average years
Country rank
#17211
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Harvard Business Review

44.3% are female, 55.7% are male, average age 38.5.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Harvard Business Review audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age38.5
Estimated audience size302,443
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Harvard Business Review audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Harvard Business Review audience comes from Germany.

Worldwide audience distribution share by country for Harvard Business Review
CountryShare
United States30.1%
India10.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard Business Review audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harvard Business Review fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.18×
02Hessen~40K1.80×
03Hamburg~10K1.63×
04Bayern~80K1.57×
05Baden-Württemberg~50K1.30×
06Nordrhein-Westfalen~70K1.02×
07Bremen~3K1.01×
08Rheinland-Pfalz~10K0.88×
09Saarland~3K0.88×
10Mecklenburg-Vorpommern~5K0.81×
11Brandenburg~7K0.80×
12Schleswig-Holstein~9K0.79×
13Thüringen~6K0.79×
14Sachsen-Anhalt~6K0.78×
15Niedersachsen~20K0.74×
16Sachsen~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Harvard Business Review, Germany
0.73×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard Business Review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard Business Review audience
#·InterestCategoryAffinity×
01QuickBooksHome & Garden54.94×
02The Huffington PostNews53.77×
03Senior managementBusiness & Career49.33×
04Stanford Graduate School of BusinessBusiness & Career48.38×
05Money (magazine)Business & Career41.68×
06Startup ecosystemBusiness & Career41.54×
07Financial TimesNews30.73×
08MarketWatchBusiness & Career30.44×
09Harvard Business SchoolBusiness & Career29.47×
10The Wall Street JournalNews21.65×
11Private equityBusiness & Career20.63×
12V MagazineFashion & Accessoires20.16×
13Forex FactoryBusiness & Career17.45×
14Technical analysisBusiness & Career14.65×
15Loro PianaFashion & Accessoires14.42×
16Kate MossFashion & Accessoires13.75×
17Google DocsInternet & Social Media12.04×
18Financial planMovies & TV9.83×
19GeminiTechnology & Electronics6.75×
20Chat GPTTechnology & Electronics5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard Business Review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard Business Review audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.63×
Early Adopter MentalityPOWER3.32×
Design AffinityPREMIUM2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard Business Review audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
TraditionCONSERVATISM0.74×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard Business Review have in Germany?

Harvard Business Review has an estimated audience of 302,443 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Harvard Business Review fans?

44.3% of Harvard Business Review fans are female, 55.7% are male, with an average age of 38.5 years.

03

Which brands do Harvard Business Review fans like most?

Harvard Business Review fans show strongest brand affinity for Financial Times (30.73×), Senior management (49.33×), and The Huffington Post (53.77×) over the country average.

04

Where do Harvard Business Review fans live in Germany?

Harvard Business Review fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard Business Review fans also like?

Beyond Harvard Business Review itself, the audience over-indexes on Senior management (49.33×), The Huffington Post (53.77×), Private equity (20.63×), and Harvard Business School (29.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in Germany

See Harvard Business Review audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harvard Business Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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