Rascasse Audience Intelligence

Floor plan Audience in United States

A data profile of the people who buy, follow and care about Floor plan in United States — modelled from more than twelve digital signal sources. Floor plan has an estimated audience of 8,163,109 people in United States.

#2694among Topic in United States#311in Home & Garden

The average Floor plan fan in United States is 41.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Consumer Reports, Real property, Bath and Bodyworks, with strongest over-indexing on Consumer Reports (8.91× the country average).

Demographically, the Floor plan audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Floor plan fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Consumer Reports.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floor plan profile in United States.

Audience size
8.2M
in United States
Gender
65.4%♀
34.6% male
Age
41.7
average years
Country rank
#4355
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floor plan fans

65.4% are female, 34.6% are male, average age 41.7.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Floor plan audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.7
Estimated audience size8,163,109
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Floor plan audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Floor plan audience comes from United States.

Worldwide audience distribution share by country for Floor plan
CountryShare
United States63.2%
Canada6.1%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floor plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Floor plan fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.49×
02Arkansas~100K1.49×
03Oklahoma~100K1.26×
04South Dakota~20K1.25×
05North Dakota~20K1.24×
06North Carolina~300K1.21×
07Missouri~200K1.21×
08Iowa~80K1.21×
09Texas~800K1.20×
10Kansas~80K1.19×
11Mississippi~80K1.18×
12Idaho~50K1.18×
13Kentucky~100K1.15×
14Wisconsin~100K1.13×
15Nebraska~50K1.13×
16Georgia~300K1.10×
17Tennessee~200K1.08×
18Alabama~100K1.08×
19Louisiana~100K1.08×
20Montana~20K1.06×
21South Carolina~100K1.01×
22Minnesota~100K1.00×
23West Virginia~40K1.00×
24Indiana~100K0.99×
25New Mexico~40K0.98×
26Vermont~10K0.98×
27Maine~30K0.97×
28Alaska~20K0.96×
29Washington~200K0.94×
30Maryland~100K0.92×
31New Hampshire~30K0.92×
32Washington, District of Columbia~20K0.91×
33Florida~500K0.90×
34Michigan~200K0.90×
35Virginia~200K0.90×
36Rhode Island~20K0.87×
37Colorado~100K0.85×
38Ohio~200K0.83×
39Arizona~100K0.83×
40Massachusetts~100K0.83×
41Oregon~80K0.83×
42Connecticut~70K0.82×
43Hawaii~30K0.82×
44New York~400K0.81×
45Pennsylvania~200K0.81×
46Illinois~200K0.78×
47Delaware~20K0.78×
48New Jersey~200K0.76×
49California~700K0.75×
50Nevada~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Floor plan, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floor plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floor plan audience
#·InterestCategoryAffinity×
01Consumer ReportsBusiness & Career8.91×
02Multiple listing serviceHome & Garden6.03×
03Single-family detached homeHome & Garden5.71×
04Terraced houseHome & Garden5.50×
05Bath and BodyworksShopping4.11×
06Residential areaHome & Garden3.78×
07Real propertyHome & Garden3.44×
08Microwave ovenHome & Garden2.91×
09Washing machineHome & Garden2.81×
10Property finderHome & Garden2.55×
11KitchenwareHome & Garden2.16×
12ApartmentBusiness & Career2.10×
13Home AppliancesHome & Garden2.07×
14MenardsHome & Garden1.89×
15RenovationHome & Garden1.88×
16Mortgage loansBusiness & Career1.82×
17IKEAHome & Garden1.77×
18Shopping mallsShopping1.76×
19AirbnbTravel & Leisure1.67×
20Real estate brokerHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floor plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floor plan audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.82×
Career OrientationPOWER1.54×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floor plan audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
ExtroversionTHRILL0.86×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floor plan have in United States?

Floor plan has an estimated audience of 8,163,109 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Floor plan fans?

65.4% of Floor plan fans are female, 34.6% are male, with an average age of 41.7 years.

03

Which brands do Floor plan fans like most?

Floor plan fans show strongest brand affinity for Consumer Reports (8.91×), Real property (3.44×), and Bath and Bodyworks (4.11×) over the country average.

04

Where do Floor plan fans live in United States?

Floor plan fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Floor plan fans also like?

Beyond Floor plan itself, the audience over-indexes on Real property (3.44×), Bath and Bodyworks (4.11×), Single-family detached home (5.71×), and Apartment (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Floor plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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