Floor plan Audience in United States

Floor plan logo

Floor plan has an estimated audience of 8,163,109 people in United States. 65.4% are female, 34.6% are male, average age 41.7. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Fairy godmother, headspace.

The average Floor plan fan in United States is 41.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Floor plan audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Floor plan fans

Demographic split for Floor plan audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.7
Estimated audience size8,163,109

Audience persona

The typical Floor plan fan in United States is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Floor plan in United States
RegionReachAffinity
Texas851,3231.21×
California749,9890.84×
Florida541,7640.98×
New York407,5390.89×
Georgia296,8211.18×
North Carolina269,1221.1×
Illinois225,3160.83×
Ohio215,0240.86×
Pennsylvania209,8400.76×
Michigan200,1160.94×
Tennessee194,2521.19×
Virginia185,9990.94×
Washington164,1311×
New Jersey157,4680.76×
Missouri147,4711.12×
Arizona143,0530.86×
Indiana142,5530.96×
Massachusetts139,2390.87×
Maryland136,0770.97×
Wisconsin127,7491.04×
Alabama125,1531.1×
South Carolina123,6981.01×
Oklahoma120,0611.32×
Kentucky117,6741.15×
Louisiana117,2041.11×
Minnesota110,9530.95×
Colorado108,9450.85×
Utah99,5701.36×
Arkansas98,8681.47×
Mississippi80,5651.2×
Iowa79,4351.18×
Oregon79,1190.85×
Kansas70,7181.1×
Connecticut67,0470.82×
Nevada54,2380.69×
Idaho50,1921.23×
Nebraska41,1191×
West Virginia39,9761.05×
New Mexico38,9340.95×
New Hampshire30,2420.94×
Maine28,7200.98×
Hawaii27,3250.78×
Washington, District of Columbia24,8361.01×
Montana23,1841.02×
North Dakota23,0631.38×
Rhode Island21,3900.82×
South Dakota20,9771.11×
Delaware15,9910.71×
Alaska15,0470.86×
Vermont13,2630.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Floor plan audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.6×Politics & Society
Goop9.79×Internet & Social Media
Fairy godmother13.52×Literature
headspace16.06×Health
Wok10.91×Food & Beverages
Cherish (group)17.33×Music & Radio
Grace Slick11.78×Music & Radio
Google Home8.65×Technology & Electronics
Hipster12.79×Politics & Society
Hibachi10.31×Food & Beverages
Product design2.04×Business & Career
Preta Gil21.98×Music & Radio
Grinch4.12×Movies & TV
TV Fanatic10.82×Movies & TV
Vocal harmony4.59×Music & Radio
El Paso County, Colorado12.8×Travel & Leisure
Kikar HaShabbat15.59×News
Cryptic crossword14.08×Technology & Electronics
Guitarist (magazine)9.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Floor plan audience
TraitClusterScore
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.41
DIY MentalityTHRILL1.3
Risk AppetiteTHRILL1.21
Career OrientationPOWER1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Floor plan
CountryShare
United States63.2%
Canada6.1%
Australia5.5%

See Floor plan audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Floor plan have in United States?

Floor plan has an estimated audience of 8,163,109 people in United States, concentrated in Texas and California.

What is the gender split and age of Floor plan fans?

65.4% of Floor plan fans are female, 34.6% are male, with an average age of 41.7 years.

Which brands do Floor plan fans like most?

Floor plan fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.6×), and Goop (9.79×) over the country average.

Where do Floor plan fans live in United States?

Floor plan fans in United States are most concentrated in Texas (reach 851,323), California (reach 749,989), and Florida (reach 541,764). These three regions account for the largest share of the active audience.

What other brands do Floor plan fans also like?

Beyond Floor plan itself, the audience over-indexes on Governor of Michigan (14.6×), Goop (9.79×), Fairy godmother (13.52×), and headspace (16.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.