No Labels Audience in United States
No Labels has an estimated audience of 1,299,111 people in United States. 50.4% are female, 49.6% are male, average age 52.1. Top brand affinities: Mathcore, Google Home, Urban Outfitters, The Historian, Iowa Speedway.
Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the No Labels audience skews balanced with an average age of 52.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of No Labels fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 52.1 |
| Estimated audience size | 1,299,111 |
Audience persona
The typical No Labels fan in United States is balanced, around 52.1 years old, with strong Patriotism tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.86× | Music & Radio |
| Google Home | 11.91× | Technology & Electronics |
| Urban Outfitters | 2.69× | Shopping |
| The Historian | 16.83× | Literature |
| Iowa Speedway | 24.12× | Sports |
| Eurail | 16.92× | Cars & Mobility |
| 3D printing | 1.92× | Technology & Electronics |
| Pillow | 1.63× | Home & Garden |
| Final Fantasy VII (Famicom) | 9.23× | Games |
| Layne Staley | 3.8× | Music & Radio |
| Parral, Chihuahua | 8.68× | Travel & Leisure |
| Enfamil | 3.83× | Kids & Family |
| Ayrton Senna | 4.95× | Sports |
| Tierra Cali | 3.34× | Travel & Leisure |
| Evan Tanner | 16.95× | Sports |
| Glasgow, Kentucky | 11.66× | Travel & Leisure |
| Mie goreng | 15.89× | Food & Beverages |
| charvel guitars | 13.02× | Music & Radio |
| Northrop Grumman | 2.63× | Business & Career |
| El Hijo del Santo | 12.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.22 |
| Risk Appetite | THRILL | 2.49 |
| Sustainability | BALANCE | 2.18 |
| Family Orientation | CONSERVATISM | 1.82 |
| Spirituality | BALANCE | 1.7 |
| Individualism | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.3% |
| Ireland | 1.5% |
| Australia | 0.9% |
See No Labels audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for No Labels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.