Rascasse Audience Intelligence

No Labels Audience in United States

A data profile of the people who buy, follow and care about No Labels in United States — modelled from more than twelve digital signal sources. No Labels has an estimated audience of 1,299,111 people in United States.

#7794among Topic in United States#838in Fashion & Accessoires

The average No Labels fan in United States is 52.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (25.87× the country average).

Demographically, the No Labels audience skews balanced with an average age of 52.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical No Labels fan in United States is balanced, around 52.1 years old, with strong Patriotism tendencies and a notable affinity for Cyndi Lauper.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the No Labels profile in United States.

Audience size
1.3M
in United States
Gender
50.4%♀
49.6% male
Age
52.1
average years
Country rank
#19721
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of No Labels fans

50.4% are female, 49.6% are male, average age 52.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for No Labels audience in United States
MetricValue
Female50.4%
Male49.6%
Average age52.1
Estimated audience size1,299,111
Fig. 03

Age distribution

Ø 52.1
average years
Age distribution of the No Labels audience in United States
Age bracketShare%
16-196%
20-295%
30-396%
40-4916%
50+67%
Fig. 04

Worldwide distribution

96.3%

of the worldwide No Labels audience comes from United States.

Worldwide audience distribution share by country for No Labels
CountryShare
United States96.3%
Ireland1.6%
Australia0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the No Labels audience in United States is strongest.

Fig. 05

Top regions by affinity

No Labels fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.95×
02Hawaii~20K3.30×
03Texas~200K1.56×
04Virginia~40K1.17×
05Maryland~20K1.05×
06Alaska~3K1.02×
07North Dakota~3K1.01×
08Maine~5K1.00×
09Vermont~2K1.00×
10Connecticut~10K0.99×
11New Hampshire~5K0.99×
12South Dakota~3K0.99×
13Mississippi~10K0.98×
14Delaware~3K0.98×
15Indiana~20K0.97×
16Montana~3K0.97×
17Georgia~40K0.96×
18Kansas~10K0.96×
19Rhode Island~4K0.96×
20New York~70K0.95×
21South Carolina~20K0.95×
22Louisiana~20K0.95×
23West Virginia~6K0.95×
24Alabama~20K0.94×
25Idaho~6K0.94×
26Nebraska~6K0.93×
27New Mexico~6K0.93×
28Washington~20K0.92×
29Arkansas~10K0.92×
30North Carolina~40K0.91×
31Utah~10K0.91×
32Colorado~20K0.90×
33Minnesota~20K0.90×
34Iowa~10K0.90×
35Illinois~40K0.89×
36Arizona~20K0.89×
37Massachusetts~20K0.89×
38Missouri~20K0.89×
39Kentucky~10K0.89×
40Oklahoma~10K0.89×
41Michigan~30K0.88×
42New Jersey~30K0.88×
43Oregon~10K0.88×
44Nevada~10K0.88×
45Pennsylvania~40K0.87×
46Wisconsin~20K0.85×
47Ohio~30K0.83×
48California~100K0.82×
49Tennessee~20K0.82×
50Florida~70K0.75×
Fig. 06

Affinity by region

Affinity by region — No Labels, United States
0.75×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the No Labels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for No Labels audience
#·InterestCategoryAffinity×
01European ParliamentPolitics & Society41.73×
02Irina ShaykFashion & Accessoires36.92×
03Cyndi LauperMusic & Radio25.87×
04Charli XCXMusic & Radio22.63×
05Consumer ReportsBusiness & Career17.41×
06ExxonMobilCars & Mobility14.53×
07Karl MarxLiterature12.05×
08NewsletterTechnology & Electronics10.89×
09Michael B. JordanMovies & TV10.57×
10Sustainable energyHome & Garden8.66×
11IndividualismPolitics & Society7.71×
12Channing TatumMovies & TV7.03×
13MSNBCMovies & TV6.39×
14Renewable energyBusiness & Career6.19×
15Drudge ReportSports4.33×
16RetirementBusiness & Career4.05×
17NostalgiaHome & Garden3.67×
18Fox News ChannelMovies & TV3.34×
19ActivismPolitics & Society3.02×
20CNNMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the No Labels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by No Labels audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.90×
IndividualismJOY3.41×
SustainabilityBALANCE3.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by No Labels audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does No Labels have in United States?

No Labels has an estimated audience of 1,299,111 people in United States, concentrated in Texas and California.

02

What is the gender split and age of No Labels fans?

50.4% of No Labels fans are female, 49.6% are male, with an average age of 52.1 years.

03

Which brands do No Labels fans like most?

No Labels fans show strongest brand affinity for Cyndi Lauper (25.87×), Charli XCX (22.63×), and Irina Shayk (36.92×) over the country average.

04

Where do No Labels fans live in United States?

No Labels fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do No Labels fans also like?

Beyond No Labels itself, the audience over-indexes on Charli XCX (22.63×), Irina Shayk (36.92×), Consumer Reports (17.41×), and Sustainable energy (8.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See No Labels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for No Labels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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