No Labels Audience in United States
No Labels has an estimated audience of 1,299,111 people in United States. 50.4% are female, 49.6% are male, average age 52.1. Top brand affinities: AccuWeather, Charli XCX, Irina Shayk, StubHub, Consumer Reports.
Top brand affinities include AccuWeather, Charli XCX, Irina Shayk, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the No Labels audience skews balanced with an average age of 52.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Fashion & Accessoires · Type: Topic
Demographics of No Labels fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 52.1 |
| Estimated audience size | 1,299,111 |
Audience persona
The typical No Labels fan in United States is balanced, around 52.1 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 16.31× | Home & Garden |
| Charli XCX | 31.78× | Music & Radio |
| Irina Shayk | 44.17× | Fashion & Accessoires |
| StubHub | 16.02× | Travel & Leisure |
| Consumer Reports | 19.14× | Business & Career |
| Clint Eastwood | 12.97× | Movies & TV |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Idris Elba | 16.3× | Movies & TV |
| Cyndi Lauper | 19.23× | Music & Radio |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.89× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Horoscope | 10.63× | Health |
| Day trading | 13.46× | Business & Career |
| Fox News Channel | 3.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.22 |
| Risk Appetite | THRILL | 2.49 |
| Sustainability | BALANCE | 2.18 |
| Family Orientation | CONSERVATISM | 1.82 |
| Spirituality | BALANCE | 1.7 |
| Individualism | JOY | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.3% |
| Ireland | 1.5% |
| Australia | 0.9% |
See No Labels audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for No Labels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.