Parade (magazine) Audience in United States

Parade (magazine) logo

Parade (magazine) has an estimated audience of 1,114,210 people in United States. 80.2% are female, 19.8% are male, average age 49.3. Top regions: California, New York, Texas. Top brand affinities: Consumer Reports, PSV Eindhoven, Zac Efron, New York Post, Capital One.

The average Parade (magazine) fan in United States is 49.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Consumer Reports, PSV Eindhoven, Zac Efron, with strongest over-indexing on Consumer Reports (22.38× the country average). Demographically, the Parade (magazine) audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Parade (magazine) fans

Demographic split for Parade (magazine) audience in United States
MetricValue
Female80.2%
Male19.8%
Average age49.3
Estimated audience size1,114,210

Audience persona

The typical Parade (magazine) fan in United States is more female, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for Consumer Reports.

Top regions in United States

Top regions ranked by reach for Parade (magazine) in United States
RegionReachAffinity
California116,8530.95×
New York86,4241.39×
Texas76,3030.8×
Florida56,4000.75×
Louisiana54,4363.79×
Pennsylvania41,8311.11×
Illinois39,0621.05×
Michigan34,2971.18×
Ohio33,5790.98×
North Carolina31,7670.95×
Georgia28,8030.84×
Massachusetts27,2781.24×
New Jersey25,7310.91×
Washington24,3051.09×
Virginia22,5620.83×
Arizona22,3960.98×
Colorado19,5061.11×
Tennessee19,1530.86×
Alabama18,5241.19×
Indiana18,4020.9×
Minnesota17,0691.07×
Missouri16,3200.91×
Oregon16,2871.28×
Maryland16,0220.84×
Wisconsin15,9140.95×
South Carolina15,2520.91×
Mississippi11,1701.22×
Kentucky11,0780.79×
Connecticut9,5310.85×
Oklahoma9,4060.76×
Utah9,3950.94×
Iowa8,0370.88×
Kansas7,8790.9×
Arkansas7,0920.77×
Nevada7,0510.65×
New Mexico4,9620.89×
Idaho4,8710.87×
Nebraska4,4660.8×
Maine4,3111.08×
West Virginia3,9470.76×
Hawaii3,8820.81×
Washington, District of Columbia3,8571.15×
New Hampshire3,6080.82×
Rhode Island3,4840.98×
Delaware2,7320.89×
Montana2,6840.87×
Vermont2,4681.26×
Alaska2,1050.88×
South Dakota1,7820.69×
North Dakota1,7540.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parade (magazine) audience
BrandAffinityCategory
Consumer Reports22.38×Business & Career
PSV Eindhoven43.3×Sports
Zac Efron9.9×Movies & TV
New York Post6.84×News
Capital One3.97×Business & Career
LPGA12.37×Sports
Diane Keaton5.81×Movies & TV
Google Maps3.52×Internet & Social Media
Matthew McConaughey7.09×Movies & TV
Indeed.com3.13×Business & Career
Demi Moore6.55×Movies & TV
Oblivion (2013 film)16.22×Movies & TV
Google News3.81×News
The Voice8.36×Movies & TV
Sebastian Stan11.27×Movies & TV
Nicole Kidman5.87×Movies & TV
Bruce Willis4.62×Movies & TV
Clint Eastwood5.6×Movies & TV
Beetlejuice2.97×Movies & TV
Jessica Chastain9.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parade (magazine) audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.56
CreativityOPEN1.26
Luxury OrientationPREMIUM1.19
Design AffinityPREMIUM1.19
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Parade (magazine)
CountryShare
United States25.0%
Japan8.6%
Netherlands8.2%

See Parade (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Parade (magazine) have in United States?

Parade (magazine) has an estimated audience of 1,114,210 people in United States, concentrated in California and New York.

What is the gender split and age of Parade (magazine) fans?

80.2% of Parade (magazine) fans are female, 19.8% are male, with an average age of 49.3 years.

Which brands do Parade (magazine) fans like most?

Parade (magazine) fans show strongest brand affinity for Consumer Reports (22.38×), PSV Eindhoven (43.3×), and Zac Efron (9.9×) over the country average.

Where do Parade (magazine) fans live in United States?

Parade (magazine) fans in United States are most concentrated in California (reach 116,853), New York (reach 86,424), and Texas (reach 76,303). These three regions account for the largest share of the active audience.

What other brands do Parade (magazine) fans also like?

Beyond Parade (magazine) itself, the audience over-indexes on PSV Eindhoven (43.3×), Zac Efron (9.9×), New York Post (6.84×), and Capital One (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parade (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.