Rascasse Audience Intelligence

Parade (magazine) Audience in United States

A data profile of the people who buy, follow and care about Parade (magazine) in United States — modelled from more than twelve digital signal sources. Parade (magazine) has an estimated audience of 1,042,862 people in United States.

#710among Website / Newspaper / Magazine in United States#162in News

The average Parade (magazine) fan in United States is 49.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Consumer Reports, New York Post, LPGA, with strongest over-indexing on Consumer Reports (21.56× the country average).

Demographically, the Parade (magazine) audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parade (magazine) fan in United States is more female, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for Consumer Reports.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parade (magazine) profile in United States.

Audience size
1M
in United States
Gender
80.2%♀
19.8% male
Age
49.3
average years
Country rank
#23026
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Parade (magazine)

80.2% are female, 19.8% are male, average age 49.3.

Fig. 02

Gender split

80.2%
Female
19.8%
Male
Demographic split for Parade (magazine) audience in United States
MetricValue
Female80.2%
Male19.8%
Average age49.3
Estimated audience size1,042,862
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Parade (magazine) audience in United States
Age bracketShare%
16-195%
20-298%
30-3913%
40-4925%
50+48%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Parade (magazine) audience comes from United States.

Worldwide audience distribution share by country for Parade (magazine)
CountryShare
United States22.9%
Japan8.6%
Netherlands8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parade (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Parade (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K3.95×
02New York~80K1.34×
03Mississippi~10K1.26×
04Alabama~20K1.21×
05Washington, District of Columbia~4K1.16×
06Vermont~2K1.14×
07Oregon~10K1.12×
08Kansas~10K1.11×
09Massachusetts~20K1.09×
10Washington~20K1.06×
11Michigan~30K1.05×
12Pennsylvania~40K1.01×
13Illinois~40K1.01×
14Minnesota~20K1.01×
15Maine~4K1.00×
16Colorado~20K0.98×
17Iowa~9K0.95×
18Ohio~30K0.94×
19New Mexico~5K0.94×
20Rhode Island~3K0.94×
21California~100K0.93×
22Wisconsin~20K0.93×
23North Carolina~30K0.91×
24Utah~9K0.91×
25South Dakota~2K0.91×
26Alaska~2K0.91×
27New Jersey~30K0.90×
28Missouri~20K0.90×
29South Carolina~20K0.90×
30West Virginia~5K0.89×
31Montana~3K0.89×
32Delaware~3K0.89×
33Georgia~30K0.88×
34Arizona~20K0.88×
35Indiana~20K0.88×
36Idaho~5K0.88×
37Texas~80K0.87×
38Tennessee~20K0.87×
39Kentucky~10K0.87×
40Nebraska~5K0.87×
41North Dakota~2K0.87×
42Connecticut~10K0.86×
43Hawaii~4K0.86×
44Virginia~20K0.85×
45Arkansas~8K0.85×
46Maryland~20K0.83×
47New Hampshire~4K0.83×
48Oklahoma~10K0.82×
49Florida~60K0.79×
50Nevada~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Parade (magazine), United States
0.69×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parade (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parade (magazine) audience
#·InterestCategoryAffinity×
01Consumer ReportsBusiness & Career21.56×
02Oblivion (2013 film)Movies & TV19.77×
03LPGASports11.68×
04The VoiceMovies & TV9.84×
05Adam LevineMusic & Radio9.41×
06Apocalypse NowMovies & TV9.21×
07There Will Be BloodMovies & TV8.49×
08New York PostNews7.30×
09Josh BrolinMovies & TV6.47×
10Bored PandaInternet & Social Media5.68×
11Robert RedfordMovies & TV4.63×
12Tabloid (newspaper format)Literature3.64×
13IKEAHome & Garden2.43×
14RedditInternet & Social Media2.29×
15NostalgiaHome & Garden2.26×
16TMZInternet & Social Media2.25×
17Discount storesShopping2.25×
18Organic foodFood & Beverages1.95×
19Trader Joe'sShopping1.89×
20PinterestInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parade (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parade (magazine) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Family OrientationCONSERVATISM1.76×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parade (magazine) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
ExtroversionTHRILL0.90×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parade (magazine) have in United States?

Parade (magazine) has an estimated audience of 1,042,862 people in United States, concentrated in California and New York.

02

What is the gender split and age of Parade (magazine) fans?

80.2% of Parade (magazine) fans are female, 19.8% are male, with an average age of 49.3 years.

03

Which brands do Parade (magazine) fans like most?

Parade (magazine) fans show strongest brand affinity for Consumer Reports (21.56×), New York Post (7.3×), and LPGA (11.68×) over the country average.

04

Where do Parade (magazine) fans live in United States?

Parade (magazine) fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Parade (magazine) fans also like?

Beyond Parade (magazine) itself, the audience over-indexes on New York Post (7.3×), LPGA (11.68×), The Voice (9.84×), and Oblivion (2013 film) (19.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Parade (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parade (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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