Dan Rather Audience in United States

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Dan Rather has an estimated audience of 835,611 people in United States. 66.4% are female, 33.6% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Consumer Reports, Patrick Stewart, Harrison Ford.

The average Dan Rather fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Consumer Reports, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dan Rather audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Dan Rather fans

Demographic split for Dan Rather audience in United States
MetricValue
Female66.4%
Male33.6%
Average age45.7
Estimated audience size835,611

Audience persona

The typical Dan Rather fan in United States is more female, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Dan Rather in United States
RegionReachAffinity
California74,3040.81×
Texas71,7821×
Florida49,7350.88×
New York45,4840.97×
Ohio29,3741.14×
Pennsylvania28,6221.02×
North Carolina27,3591.09×
Illinois26,8450.96×
Georgia25,0200.97×
Michigan22,7971.04×
Virginia21,2301.04×
New Jersey19,2180.9×
Tennessee17,9911.07×
Washington17,5921.05×
Massachusetts16,9891.03×
Arizona15,5530.91×
Missouri15,3801.14×
Maryland15,1811.06×
Indiana15,1500.99×
Minnesota14,6351.22×
South Carolina14,3931.14×
Wisconsin14,0261.12×
Colorado11,8430.9×
Kentucky11,3461.08×
Alabama11,0270.94×
Louisiana10,9471.02×
Oregon10,8551.13×
Connecticut10,0991.2×
Oklahoma9,4251.02×
Iowa7,4571.08×
Kansas7,3751.12×
Arkansas7,0241.02×
Nevada6,1620.76×
Mississippi5,9640.87×
Utah5,1070.68×
Maine4,1941.4×
Nebraska4,0370.96×
New Mexico3,6980.88×
New Hampshire3,6291.1×
Idaho3,5250.84×
West Virginia3,4780.89×
Montana2,8001.21×
Washington, District of Columbia2,5451.01×
Rhode Island2,4710.93×
Delaware2,3171.01×
Hawaii2,2610.63×
Vermont2,0681.41×
South Dakota1,9781.02×
North Dakota1,4350.84×
Alaska1,1380.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dan Rather audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One13.44×Business & Career
Consumer Reports28.95×Business & Career
Patrick Stewart42.59×Movies & TV
Harrison Ford22.68×Movies & TV
Diane Keaton12.32×Movies & TV
CarGurus10.89×Cars & Mobility
Sean Penn22.49×Movies & TV
Aaron Rodgers10.81×Sports
Google Maps6.13×Internet & Social Media
Indeed.com5.93×Business & Career
Bruce Willis9.72×Movies & TV
Google News7.38×News
Demi Moore11.28×Movies & TV
Giant Food18.18×Food & Beverages
AccuWeather7.61×Home & Garden
ICloud10.21×Technology & Electronics
Clint Eastwood9.6×Movies & TV
Morgan Stanley16.57×Business & Career
Merrill Lynch17.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dan Rather audience
TraitClusterScore
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.68
Community OrientationOPEN1.47
IndividualismJOY1.36
Early Adopter MentalityPOWER1.35
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Dan Rather
CountryShare
United States85.1%
Canada4.7%
Australia2.1%

See Dan Rather audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Dan Rather have in United States?

Dan Rather has an estimated audience of 835,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Dan Rather fans?

66.4% of Dan Rather fans are female, 33.6% are male, with an average age of 45.7 years.

Which brands do Dan Rather fans like most?

Dan Rather fans show strongest brand affinity for Finnair (675×), Capital One (13.44×), and Consumer Reports (28.95×) over the country average.

Where do Dan Rather fans live in United States?

Dan Rather fans in United States are most concentrated in California (reach 74,304), Texas (reach 71,782), and Florida (reach 49,735). These three regions account for the largest share of the active audience.

What other brands do Dan Rather fans also like?

Beyond Dan Rather itself, the audience over-indexes on Capital One (13.44×), Consumer Reports (28.95×), Patrick Stewart (42.59×), and Harrison Ford (22.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Rather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.