Rascasse Audience Intelligence

Dan Rather Audience in United States

A data profile of the people who buy, follow and care about Dan Rather in United States — modelled from more than twelve digital signal sources. Dan Rather has an estimated audience of 854,420 people in United States.

#121among TV personality in United States#6009among Person in United States#4848in Movies & TV

The average Dan Rather fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Consumer Reports, Trader Joe's, Late-night talk show, with strongest over-indexing on Consumer Reports (29.01× the country average).

Demographically, the Dan Rather audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dan Rather fan in United States is more female, around 45.7 years old, with strong Individualism tendencies and a notable affinity for Consumer Reports.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dan Rather profile in United States.

Audience size
854K
in United States
Gender
66.4%♀
33.6% male
Age
45.7
average years
Country rank
#26291
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dan Rather fans

66.4% are female, 33.6% are male, average age 45.7.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Dan Rather audience in United States
MetricValue
Female66.4%
Male33.6%
Average age45.7
Estimated audience size854,420
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Dan Rather audience in United States
Age bracketShare%
16-195%
20-2911%
30-3925%
40-4931%
50+29%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Dan Rather audience comes from United States.

Worldwide audience distribution share by country for Dan Rather
CountryShare
United States86.0%
Canada4.5%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dan Rather audience in United States is strongest.

Fig. 05

Top regions by affinity

Dan Rather fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.44×
02Vermont~2K1.37×
03Connecticut~10K1.23×
04Minnesota~10K1.19×
05Montana~3K1.14×
06South Carolina~10K1.13×
07Wisconsin~10K1.13×
08New Hampshire~4K1.13×
09Missouri~20K1.12×
10Ohio~30K1.11×
11South Dakota~2K1.11×
12Kansas~7K1.09×
13Kentucky~10K1.08×
14Oregon~10K1.08×
15Iowa~7K1.08×
16North Carolina~30K1.06×
17Tennessee~20K1.05×
18Maryland~10K1.04×
19Delaware~2K1.03×
20Arkansas~7K1.02×
21Michigan~20K1.01×
22Oklahoma~9K1.01×
23Pennsylvania~30K1.00×
24Massachusetts~20K1.00×
25Louisiana~10K1.00×
26Washington, District of Columbia~3K1.00×
27Virginia~20K0.99×
28Washington~20K0.98×
29Indiana~10K0.98×
30Nebraska~4K0.98×
31West Virginia~4K0.98×
32Rhode Island~3K0.98×
33Alabama~10K0.97×
34North Dakota~2K0.96×
35Mississippi~7K0.95×
36Texas~70K0.94×
37New York~40K0.93×
38Georgia~20K0.92×
39New Mexico~4K0.92×
40Illinois~30K0.90×
41Idaho~4K0.90×
42New Jersey~20K0.89×
43Arizona~20K0.89×
44Colorado~10K0.89×
45Florida~50K0.85×
46Alaska~1K0.84×
47Nevada~6K0.77×
48California~70K0.76×
49Utah~5K0.70×
50Hawaii~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Dan Rather, United States
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dan Rather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dan Rather audience
#·InterestCategoryAffinity×
01Consumer ReportsBusiness & Career29.01×
02Albert CamusLiterature20.00×
03VoltaireLiterature15.27×
04Erin AndrewsSports11.16×
05Giant FoodFood & Beverages10.86×
06Patrick StewartMovies & TV9.54×
07Late-night talk showMovies & TV9.47×
08PlatoLiterature9.37×
09The Washington PostNews5.24×
10MSNBCMovies & TV5.17×
11Emmy AwardMovies & TV4.87×
12Jimmy John'sFood & Beverages4.50×
13Sustainable energyHome & Garden3.61×
14Robert RedfordMovies & TV3.49×
15Trader Joe'sShopping3.23×
16ActivismPolitics & Society2.50×
17IKEAHome & Garden2.30×
18Nonprofit organizationPolitics & Society2.16×
19PodcastMusic & Radio1.81×
20CNNMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dan Rather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dan Rather audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.27×
SustainabilityBALANCE2.18×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dan Rather audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.92×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dan Rather have in United States?

Dan Rather has an estimated audience of 854,420 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dan Rather fans?

66.4% of Dan Rather fans are female, 33.6% are male, with an average age of 45.7 years.

03

Which brands do Dan Rather fans like most?

Dan Rather fans show strongest brand affinity for Consumer Reports (29.01×), Trader Joe's (3.23×), and Late-night talk show (9.47×) over the country average.

04

Where do Dan Rather fans live in United States?

Dan Rather fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dan Rather fans also like?

Beyond Dan Rather itself, the audience over-indexes on Trader Joe's (3.23×), Late-night talk show (9.47×), The Washington Post (5.24×), and Giant Food (10.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See Dan Rather audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Rather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →