Rascasse Audience Intelligence

Product testing Audience in United States

A data profile of the people who buy, follow and care about Product testing in United States — modelled from more than twelve digital signal sources. Product testing has an estimated audience of 465,504 people in United States.

#11705among Topic in United States#2366in Business & Career

The average Product testing fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Consumer Reports, Consumer protection, Non-alcoholic beverage, with strongest over-indexing on Consumer Reports (38.79× the country average).

Demographically, the Product testing audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Product testing fan in United States is balanced, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Consumer Reports.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Product testing profile in United States.

Audience size
466K
in United States
Gender
53.8%♀
46.2% male
Age
43.4
average years
Country rank
#38203
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Product testing fans

53.8% are female, 46.2% are male, average age 43.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Product testing audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.4
Estimated audience size465,504
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Product testing audience in United States
Age bracketShare%
16-198%
20-2916%
30-3925%
40-4925%
50+26%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Product testing audience comes from United States.

Worldwide audience distribution share by country for Product testing
CountryShare
United States61.3%
United Kingdom21.3%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Product testing audience in United States is strongest.

Fig. 05

Top regions by affinity

Product testing fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.55×
02Kentucky~8K1.45×
03Mississippi~6K1.44×
04Arkansas~5K1.40×
05West Virginia~3K1.38×
06Georgia~20K1.30×
07Alabama~8K1.30×
08Louisiana~8K1.30×
09Missouri~10K1.29×
10Tennessee~10K1.18×
11Indiana~10K1.15×
12Ohio~20K1.10×
13Michigan~10K1.05×
14North Carolina~10K1.04×
15South Carolina~7K1.04×
16Kansas~4K1.04×
17Oregon~6K1.03×
18Nebraska~2K1.03×
19Montana~1K1.03×
20Iowa~4K1.02×
21Nevada~4K0.98×
22Idaho~2K0.98×
23North Dakota<1K0.97×
24Vermont<1K0.97×
25Pennsylvania~10K0.95×
26Alaska<1K0.95×
27Wisconsin~7K0.94×
28New Mexico~2K0.94×
29Maine~2K0.94×
30Arizona~9K0.93×
31Delaware~1K0.93×
32South Dakota~1K0.93×
33Minnesota~6K0.90×
34New Hampshire~2K0.90×
35Texas~40K0.89×
36Rhode Island~1K0.89×
37Colorado~6K0.88×
38Illinois~10K0.87×
39Washington~8K0.87×
40Washington, District of Columbia~1K0.87×
41Utah~4K0.86×
42Florida~30K0.85×
43New Jersey~10K0.85×
44New York~20K0.84×
45Hawaii~2K0.84×
46Maryland~7K0.83×
47Virginia~9K0.81×
48Massachusetts~7K0.80×
49Connecticut~4K0.78×
50California~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Product testing, United States
0.69×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Product testing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Product testing audience
#·InterestCategoryAffinity×
01Consumer ReportsBusiness & Career38.79×
02Consumer protectionPolitics & Society19.42×
03Insect repellentHealth5.92×
04PoliticoPolitics & Society3.65×
05Non-alcoholic beverageFood & Beverages3.35×
06Employment agencyBusiness & Career3.01×
07Household goodsHome & Garden2.93×
08Debit cardBusiness & Career2.72×
09Microwave ovenHome & Garden2.24×
10Career developmentBusiness & Career2.22×
11Britney SpearsMusic & Radio2.13×
12United Parcel ServiceBusiness & Career2.06×
13Hardware storeHome & Garden1.91×
14Charitable organizationPolitics & Society1.81×
15Online newspaperNews1.80×
16PharmacyBusiness & Career1.78×
17Trader Joe'sShopping1.66×
18T-MobileTechnology & Electronics1.65×
19Subscription business modelShopping1.64×
20EBayShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Product testing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Product testing audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.47×
Early Adopter MentalityPOWER1.81×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Product testing audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.32×
Social Media UsageJOY0.63×
Sports ActivityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Product testing have in United States?

Product testing has an estimated audience of 465,504 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Product testing fans?

53.8% of Product testing fans are female, 46.2% are male, with an average age of 43.4 years.

03

Which brands do Product testing fans like most?

Product testing fans show strongest brand affinity for Consumer Reports (38.79×), Consumer protection (19.42×), and Non-alcoholic beverage (3.35×) over the country average.

04

Where do Product testing fans live in United States?

Product testing fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Product testing fans also like?

Beyond Product testing itself, the audience over-indexes on Consumer protection (19.42×), Non-alcoholic beverage (3.35×), EBay (1.52×), and T-Mobile (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Product testing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Product testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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