Product testing Audience in United States

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Product testing has an estimated audience of 465,504 people in United States. 53.8% are female, 46.2% are male, average age 43.4. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Google News, AccuWeather, Consumer Reports, StubHub.

The average Product testing fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Product testing audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Product testing fans

Demographic split for Product testing audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.4
Estimated audience size465,504

Audience persona

The typical Product testing fan in United States is balanced, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Product testing in United States
RegionReachAffinity
Texas38,3360.96×
California36,8000.72×
Florida27,1750.86×
New York23,6890.91×
Georgia19,8871.39×
Ohio16,4781.15×
Pennsylvania15,2710.97×
North Carolina15,2021.09×
Illinois14,0660.91×
Michigan12,9301.06×
Tennessee11,5991.24×
New Jersey10,7080.9×
Indiana10,2571.21×
Missouri10,1531.35×
Virginia9,1860.81×
Arizona9,0830.96×
Kentucky9,0211.55×
Alabama8,9471.38×
Oklahoma8,2621.6×
Louisiana8,2571.38×
Washington8,2090.88×
South Carolina7,2991.04×
Massachusetts6,8470.75×
Maryland6,6640.83×
Wisconsin6,3660.91×
Colorado6,2850.86×
Mississippi6,0551.58×
Arkansas6,0391.57×
Minnesota5,9430.89×
Oregon5,5231.03×
Nevada4,7841.06×
Iowa3,8191×
Kansas3,7391.02×
Connecticut3,1870.68×
Utah3,1540.76×
West Virginia3,0361.4×
Nebraska2,3261×
Idaho2,2940.98×
New Mexico2,0180.86×
Maine1,4140.85×
Montana1,3611.05×
New Hampshire1,3390.73×
Delaware1,1140.87×
Hawaii1,1090.55×
Washington, District of Columbia1,0890.78×
Rhode Island1,0250.69×
North Dakota7690.8×
South Dakota7640.71×
Vermont7440.91×
Alaska7340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Product testing audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
Consumer Reports29.27×Business & Career
StubHub15.69×Travel & Leisure
Consumer protection21.7×Politics & Society
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.29×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.47×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Product testing audience
TraitClusterScore
Price SensitivityPREMIUM3.82
Quality AwarenessPREMIUM1.87
Community OrientationOPEN1.61
Family OrientationCONSERVATISM1.61
Early Adopter MentalityPOWER1.53
Convenience OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Product testing
CountryShare
United States61.4%
United Kingdom21.4%
Germany6.0%

See Product testing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Product testing have in United States?

Product testing has an estimated audience of 465,504 people in United States, concentrated in Texas and California.

What is the gender split and age of Product testing fans?

53.8% of Product testing fans are female, 46.2% are male, with an average age of 43.4 years.

Which brands do Product testing fans like most?

Product testing fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Product testing fans live in United States?

Product testing fans in United States are most concentrated in Texas (reach 38,336), California (reach 36,800), and Florida (reach 27,175). These three regions account for the largest share of the active audience.

What other brands do Product testing fans also like?

Beyond Product testing itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), Consumer Reports (29.27×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Product testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.