Hymn Audience in Germany
Hymn has an estimated audience of 724,609 people in Germany. 53.0% are female, 47.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: KLIX (AM), Progressive rock, Knokke-Heist, Hormones: The Series, The Hooters.
The average Hymn fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include KLIX (AM), Progressive rock, Knokke-Heist, with strongest over-indexing on KLIX (AM) (8.45× the country average). Demographically, the Hymn audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hymn fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.6 |
| Estimated audience size | 724,609 |
Audience persona
The typical Hymn fan in Germany is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,486 | 0.93× |
| Bayern | 93,102 | 0.8× |
| Niedersachsen | 87,082 | 1.24× |
| Baden-Württemberg | 83,202 | 0.84× |
| Hessen | 47,055 | 0.85× |
| Sachsen | 41,720 | 1.17× |
| Sachsen-Anhalt | 34,353 | 1.83× |
| Berlin | 31,574 | 0.97× |
| Rheinland-Pfalz | 30,933 | 0.85× |
| Brandenburg | 26,820 | 1.19× |
| Schleswig-Holstein | 24,241 | 0.93× |
| Thüringen | 17,561 | 0.95× |
| Hamburg | 14,557 | 0.89× |
| Mecklenburg-Vorpommern | 13,010 | 0.94× |
| Saarland | 6,502 | 0.73× |
| Bremen | 5,410 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 8.45× | Music & Radio |
| Progressive rock | 4.45× | Music & Radio |
| Knokke-Heist | 14.06× | Travel & Leisure |
| Hormones: The Series | 14.7× | Movies & TV |
| The Hooters | 14.7× | Music & Radio |
| Hobby Lobby | 10.47× | Home & Garden |
| Hammock camping | 10.4× | Travel & Leisure |
| Corona (band) | 3.53× | Music & Radio |
| Unique Gifts | 1.94× | Shopping |
| Haberler | 1.75× | News |
| Neon Genesis Evangelion (manga) | 7.41× | Literature |
| Israel | 2.16× | Travel & Leisure |
| Birthday Gifts | 1.76× | Kids & Family |
| Natural rubber | 2.38× | Cars & Mobility |
| Hudson, New York | 5.88× | Travel & Leisure |
| Istanbul Aydın University | 14.7× | Business & Career |
| Hawesko | 3.56× | Food & Beverages |
| Vanuatu | 14.7× | Travel & Leisure |
| Palestine Polytechnic University | 10.52× | Business & Career |
| Buying a House | 5.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.43 |
| Mindfulness | BALANCE | 1.32 |
| Sports Activity | POWER | 1.24 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 22.0% |
| China | 3.7% |
See Hymn audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Hymn have in Germany?
Hymn has an estimated audience of 724,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hymn fans?
53.0% of Hymn fans are female, 47.0% are male, with an average age of 37.6 years.
Which brands do Hymn fans like most?
Hymn fans show strongest brand affinity for KLIX (AM) (8.45×), Progressive rock (4.45×), and Knokke-Heist (14.06×) over the country average.
Where do Hymn fans live in Germany?
Hymn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,486), Bayern (reach 93,102), and Niedersachsen (reach 87,082). These three regions account for the largest share of the active audience.
What other brands do Hymn fans also like?
Beyond Hymn itself, the audience over-indexes on Progressive rock (4.45×), Knokke-Heist (14.06×), Hormones: The Series (14.7×), and The Hooters (14.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hymn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.