A data profile of the people who buy, follow and care about Hymn in Germany — modelled from more than twelve digital signal sources. Hymn has an estimated audience of 724,609 people in Germany.
The average Hymn fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nina Chuba, Kurt Cobain, Religion, with strongest over-indexing on Nina Chuba (10.57× the country average).
Demographically, the Hymn audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hymn fan in Germany is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Nina Chuba.
The key figures that characterise the Hymn profile in Germany.
53.0% are female, 47.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.6 |
| Estimated audience size | 724,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Hymn audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 22.0% |
| China | 3.7% |
Where the Hymn audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~30K | 1.58× | |
| 02 | Schleswig-Holstein | ~40K | 1.51× | |
| 03 | Brandenburg | ~30K | 1.13× | |
| 04 | Niedersachsen | ~80K | 1.12× | |
| 05 | Sachsen | ~40K | 1.11× | |
| 06 | Hessen | ~60K | 1.03× | |
| 07 | Thüringen | ~20K | 1.03× | |
| 08 | Rheinland-Pfalz | ~40K | 1.02× | |
| 09 | Bayern | ~100K | 0.98× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.95× | |
| 11 | Saarland | ~8K | 0.95× | |
| 12 | Bremen | ~6K | 0.92× | |
| 13 | Berlin | ~30K | 0.91× | |
| 14 | Nordrhein-Westfalen | ~100K | 0.88× | |
| 15 | Hamburg | ~10K | 0.86× | |
| 16 | Baden-Württemberg | ~80K | 0.85× |
The strongest cross-interests of the Hymn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kurt Cobain | Music & Radio | 14.70× | ||
| 02 | Sam Neill | Movies & TV | 14.70× | ||
| 03 | Nelly | Music & Radio | 14.70× | ||
| 04 | Ben Stiller | Movies & TV | 14.70× | ||
| 05 | Jeffrey Dean Morgan | Movies & TV | 14.70× | ||
| 06 | Jeremy Renner | Movies & TV | 14.70× | ||
| 07 | Danny Trejo | Movies & TV | 14.70× | ||
| 08 | Wale (rapper) | Music & Radio | 14.70× | ||
| 09 | Kate Bush | Music & Radio | 14.51× | ||
| 10 | Chris Evans (actor) | Movies & TV | 13.99× | ||
| 11 | Chester Bennington | Music & Radio | 12.08× | ||
| 12 | Gianna Nannini | Music & Radio | 11.70× | ||
| 13 | Beck | Music & Radio | 11.50× | ||
| 14 | Nina Chuba | Music & Radio | 10.57× | ||
| 15 | Activism | Politics & Society | 4.81× | ||
| 16 | Robert Redford | Movies & TV | 4.47× | ||
| 17 | Religion | Business & Career | 4.42× | ||
| 18 | Livemusic | Music & Radio | 3.67× | ||
| 19 | Android (operating system) | Technology & Electronics | 2.48× | ||
| 20 | Tagesschau | Movies & TV | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.57× | |
| Community Orientation | OPEN | 2.11× | |
| Risk Appetite | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.86× | |
| Sports Activity | POWER | 0.89× |
Hymn has an estimated audience of 724,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.0% of Hymn fans are female, 47.0% are male, with an average age of 37.6 years.
Hymn fans show strongest brand affinity for Nina Chuba (10.57×), Kurt Cobain (14.7×), and Religion (4.42×) over the country average.
Hymn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Hymn itself, the audience over-indexes on Kurt Cobain (14.7×), Religion (4.42×), Sam Neill (14.7×), and Kate Bush (14.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hymn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.