A data profile of the people who buy, follow and care about Optics in Mexico — modelled from more than twelve digital signal sources. Optics has an estimated audience of 6,632,440 people in Mexico.
Optics has an estimated audience of 6,632,440 people in Mexico. 54.6% are female, 45.4% are male, average age 33.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (234.51× the country average).
Demographically, the Optics audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Optics fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Optics profile in Mexico.
54.6% are female, 45.4% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 33.7 |
| Estimated audience size | 6,632,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Optics audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 504.84× | ||
| 02 | Costa Rica | Travel & Leisure | 455.43× | ||
| 03 | Shopping and fashion | Shopping | 234.51× | ||
| 04 | Game consoles | Technology & Electronics | 158.84× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 135.16× | ||
| 06 | Catholic Church | Politics & Society | 125.57× | ||
| 07 | Valentine's Day | Kids & Family | 112.19× | ||
| 08 | Travel agency | Travel & Leisure | 84.82× | ||
| 09 | Sarcasm | Politics & Society | 81.50× | ||
| 10 | Broadcasting of sports events | Movies & TV | 79.00× | ||
| 11 | Mobile game | Games | 68.56× | ||
| 12 | Banana | Food & Beverages | 63.20× | ||
| 13 | El País | News | 60.71× | ||
| 14 | Dentistry | Business & Career | 54.05× | ||
| 15 | Orange (fruit) | Food & Beverages | 50.73× | ||
| 16 | Multi-level marketing | Business & Career | 46.57× | ||
| 17 | Breastfeeding | Kids & Family | 39.09× | ||
| 18 | Sexology | Kids & Family | 38.25× | ||
| 19 | Papaya | Food & Beverages | 36.59× | ||
| 20 | Freeware | Technology & Electronics | 30.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.98× | |
| Travelling | THRILL | 22.00× | |
| Urban Lifestyle | OPEN | 4.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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