Optics Audience in Mexico
Optics has an estimated audience of 6,632,440 people in Mexico. 54.6% are female, 45.4% are male, average age 33.7. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, Sarcasm.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.73× the country average). Demographically, the Optics audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 33.7 |
| Estimated audience size | 6,632,440 |
Audience persona
The typical Optics fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.73× | News |
| Catholic Church | 2.95× | Politics & Society |
| Banana | 2.96× | Food & Beverages |
| Travel agency | 3.12× | Travel & Leisure |
| Sarcasm | 2.9× | Politics & Society |
| Pedro Pascal | 2.66× | Movies & TV |
| Game consoles | 2.09× | Technology & Electronics |
| El País | 2.78× | News |
| Radio | 1.89× | Technology & Electronics |
| Broadcasting of sports events | 3.41× | Movies & TV |
| Dentistry | 2.64× | Business & Career |
| Freeware | 2.43× | Technology & Electronics |
| High school | 3.25× | Business & Career |
| Sexology | 2.85× | Kids & Family |
| Breastfeeding | 3.02× | Kids & Family |
| Multi-level marketing | 3.57× | Business & Career |
| Papaya | 2.95× | Food & Beverages |
| Orange (fruit) | 3.6× | Food & Beverages |
| Pilsner | 3.58× | Food & Beverages |
| Wattpad | 2.15× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.2 |
| Need for Security | CONSERVATISM | 1.17 |
| Creativity | OPEN | 1.14 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.