Rascasse Audience Intelligence

Filling station Audience in Germany

A data profile of the people who buy, follow and care about Filling station in Germany — modelled from more than twelve digital signal sources. Filling station has an estimated audience of 1,581,129 people in Germany.

#104among Touchpoint in Germany#207in Cars & Mobility

The average Filling station fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aral AG, Esso, Classic Tankstellen, with strongest over-indexing on Aral AG (7.13× the country average).

Demographically, the Filling station audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Filling station fan in Germany is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Aral AG.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filling station profile in Germany.

Audience size
1.6M
in Germany
Gender
35.9%♀
64.1% male
Age
43.5
average years
Country rank
#4250
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filling station fans

35.9% are female, 64.1% are male, average age 43.5.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Filling station audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age43.5
Estimated audience size1,581,129
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Filling station audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Filling station audience comes from Germany.

Worldwide audience distribution share by country for Filling station
CountryShare
United States21.2%
Brazil5.3%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filling station audience in Germany is strongest.

Fig. 05

Top regions by affinity

Filling station fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.34×
02Brandenburg~60K1.29×
03Bayern~300K1.20×
04Rheinland-Pfalz~90K1.12×
05Sachsen-Anhalt~40K1.10×
06Baden-Württemberg~200K1.08×
07Sachsen~80K1.08×
08Schleswig-Holstein~60K1.03×
09Niedersachsen~200K1.00×
10Thüringen~40K1.00×
11Nordrhein-Westfalen~300K0.93×
12Hessen~100K0.87×
13Saarland~20K0.85×
14Hamburg~30K0.78×
15Bremen~10K0.75×
16Berlin~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Filling station, Germany
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filling station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filling station audience
#·InterestCategoryAffinity×
01SanifairBusiness & Career18.36×
02Tank truckCars & Mobility16.52×
03Classic TankstellenCars & Mobility14.44×
04EssoCars & Mobility7.25×
05Aral AGCars & Mobility7.13×
06Dynamo DresdenSports4.26×
07Auto mechanicCars & Mobility3.33×
08Solar energyHome & Garden2.69×
09BauhausShopping2.56×
10Roland KaiserMusic & Radio2.52×
11ADACCars & Mobility2.39×
12Used carCars & Mobility2.34×
13TireCars & Mobility2.29×
14FRITZ!BoxTechnology & Electronics2.16×
15AutoScout24Cars & Mobility2.02×
16Google MapsInternet & Social Media2.00×
17Netto Marken-DiscountShopping1.82×
18HornbachShopping1.78×
19Obi (store)Shopping1.74×
20Motor vehicleCars & Mobility1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filling station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filling station audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
DIY MentalityTHRILL1.51×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filling station audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Early Adopter MentalityPOWER0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filling station have in Germany?

Filling station has an estimated audience of 1,581,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Filling station fans?

35.9% of Filling station fans are female, 64.1% are male, with an average age of 43.5 years.

03

Which brands do Filling station fans like most?

Filling station fans show strongest brand affinity for Aral AG (7.13×), Esso (7.25×), and Classic Tankstellen (14.44×) over the country average.

04

Where do Filling station fans live in Germany?

Filling station fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Filling station fans also like?

Beyond Filling station itself, the audience over-indexes on Esso (7.25×), Classic Tankstellen (14.44×), Sanifair (18.36×), and Dynamo Dresden (4.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Filling station audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Filling station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →