Filling station Audience in Germany
Filling station has an estimated audience of 1,581,129 people in Germany. 35.9% are female, 64.1% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Sanifair, Esso, Classic Tankstellen, Dynamo Dresden.
The average Filling station fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Sanifair, Esso, with strongest over-indexing on Aral AG (7.13× the country average). Demographically, the Filling station audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Filling station fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 43.5 |
| Estimated audience size | 1,581,129 |
Audience persona
The typical Filling station fan in Germany is more male, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 329,833 | 0.95× |
| Bayern | 326,111 | 1.28× |
| Baden-Württemberg | 241,259 | 1.12× |
| Niedersachsen | 157,458 | 1.03× |
| Hessen | 106,007 | 0.88× |
| Rheinland-Pfalz | 88,704 | 1.12× |
| Sachsen | 76,521 | 0.99× |
| Brandenburg | 63,490 | 1.29× |
| Schleswig-Holstein | 61,587 | 1.08× |
| Berlin | 48,178 | 0.68× |
| Sachsen-Anhalt | 41,038 | 1× |
| Mecklenburg-Vorpommern | 40,046 | 1.33× |
| Thüringen | 36,809 | 0.91× |
| Hamburg | 29,189 | 0.82× |
| Saarland | 14,510 | 0.75× |
| Bremen | 10,420 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 7.13× | Cars & Mobility |
| Sanifair | 18.36× | Business & Career |
| Esso | 7.25× | Cars & Mobility |
| Classic Tankstellen | 14.44× | Cars & Mobility |
| Dynamo Dresden | 4.26× | Sports |
| Bauhaus | 2.56× | Shopping |
| Natural World | 2.63× | Fashion & Accessoires |
| Wetter.com | 2.26× | Home & Garden |
| Tank truck | 16.52× | Cars & Mobility |
| Auto mechanic | 3.33× | Cars & Mobility |
| Solar energy | 2.69× | Home & Garden |
| AutoScout24 | 2.02× | Cars & Mobility |
| Obi (store) | 1.74× | Shopping |
| Netto Marken-Discount | 1.82× | Shopping |
| Google Maps | 2× | Internet & Social Media |
| Used car | 2.34× | Cars & Mobility |
| ADAC | 2.39× | Cars & Mobility |
| Roland Kaiser | 2.52× | Music & Radio |
| FRITZ!Box | 2.16× | Technology & Electronics |
| Motor vehicle | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.33 |
| Indulgence | JOY | 1.22 |
| Community Orientation | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 5.3% |
| Germany | 5.2% |
See Filling station audiences in other countries
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Filling station have in Germany?
Filling station has an estimated audience of 1,581,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Filling station fans?
35.9% of Filling station fans are female, 64.1% are male, with an average age of 43.5 years.
Which brands do Filling station fans like most?
Filling station fans show strongest brand affinity for Aral AG (7.13×), Sanifair (18.36×), and Esso (7.25×) over the country average.
Where do Filling station fans live in Germany?
Filling station fans in Germany are most concentrated in Nordrhein-Westfalen (reach 329,833), Bayern (reach 326,111), and Baden-Württemberg (reach 241,259). These three regions account for the largest share of the active audience.
What other brands do Filling station fans also like?
Beyond Filling station itself, the audience over-indexes on Sanifair (18.36×), Esso (7.25×), Classic Tankstellen (14.44×), and Dynamo Dresden (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Filling station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.