NASCAR Hall of Fame Audience in United States

NASCAR Hall of Fame logo

NASCAR Hall of Fame has an estimated audience of 514,612 people in United States. 25.7% are female, 74.3% are male, average age 47.1. Top regions: North Carolina, South Carolina, Florida. Top brand affinities: Dale Earnhardt, Max Verstappen, Iggy Azalea, CarGurus, Capital One.

The average NASCAR Hall of Fame fan in United States is 47.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Florida. Top brand affinities include Dale Earnhardt, Max Verstappen, Iggy Azalea, with strongest over-indexing on Dale Earnhardt (31.56× the country average). Demographically, the NASCAR Hall of Fame audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Motorsport

Demographics of NASCAR Hall of Fame fans

Demographic split for NASCAR Hall of Fame audience in United States
MetricValue
Female25.7%
Male74.3%
Average age47.1
Estimated audience size514,612

Audience persona

The typical NASCAR Hall of Fame fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt.

Top regions in United States

Top regions ranked by reach for NASCAR Hall of Fame in United States
RegionReachAffinity
North Carolina270,73117.48×
South Carolina39,0095.04×
Florida28,3670.81×
Georgia20,2391.28×
Virginia19,3021.54×
New York14,3710.5×
Pennsylvania14,3500.83×
Texas14,0880.32×
Ohio13,3090.84×
Tennessee13,0331.26×
California12,6470.22×
Michigan8,3040.62×
Illinois7,8300.46×
Indiana7,5440.8×
New Jersey6,8990.53×
Maryland5,6750.64×
Alabama5,4940.76×
Kentucky5,2090.81×
Massachusetts5,1870.51×
Wisconsin5,0110.65×
Missouri4,6950.57×
Minnesota3,6310.49×
West Virginia3,6171.51×
Iowa3,3350.79×
Arizona3,3060.31×
Connecticut3,2640.63×
Colorado3,0570.38×
Washington3,0430.29×
Louisiana2,5750.39×
Oklahoma2,2870.4×
Arkansas2,1380.5×
Kansas1,9500.48×
Mississippi1,8240.43×
Oregon1,6670.28×
New Hampshire1,4970.74×
Nevada1,3660.27×
Maine1,3580.74×
Utah1,2920.28×
Nebraska1,2650.49×
Idaho1,0610.41×
Delaware9400.66×
Washington, District of Columbia8940.58×
New Mexico7350.28×
Rhode Island6670.41×
Vermont6440.71×
South Dakota5870.49×
Montana5000.35×
North Dakota4670.44×
Hawaii3830.17×
Wyoming3010.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NASCAR Hall of Fame audience
BrandAffinityCategory
Dale Earnhardt31.56×Sports
Max Verstappen23.26×Sports
Iggy Azalea26.03×Music & Radio
CarGurus8.55×Cars & Mobility
Capital One5.83×Business & Career
Kyle Busch34.24×Sports
Richard Petty37.23×Sports
Daytona International Speedway15.16×Sports
21 Savage23.03×Music & Radio
Google Maps4.61×Internet & Social Media
Aaron Rodgers7.32×Sports
Hair Cuttery18.67×Beauty & Wellness
MSN4.21×News
AccuWeather6.66×Home & Garden
Texas Motor Speedway32.35×Sports
Circle K7.17×Shopping
PSV Eindhoven37.04×Sports
Owen Wilson13.35×Movies & TV
Indianapolis Motor Speedway13.24×Sports
Chuck Norris5.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NASCAR Hall of Fame audience
TraitClusterScore
PatriotismCONSERVATISM2.01
Family OrientationCONSERVATISM1.68
DIY MentalityTHRILL1.58
Need for SecurityCONSERVATISM1.5
Risk AppetiteTHRILL1.37
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for NASCAR Hall of Fame
CountryShare
United States87.5%
Canada2.6%
Brazil2.1%

See NASCAR Hall of Fame audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does NASCAR Hall of Fame have in United States?

NASCAR Hall of Fame has an estimated audience of 514,612 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of NASCAR Hall of Fame fans?

25.7% of NASCAR Hall of Fame fans are female, 74.3% are male, with an average age of 47.1 years.

Which brands do NASCAR Hall of Fame fans like most?

NASCAR Hall of Fame fans show strongest brand affinity for Dale Earnhardt (31.56×), Max Verstappen (23.26×), and Iggy Azalea (26.03×) over the country average.

Where do NASCAR Hall of Fame fans live in United States?

NASCAR Hall of Fame fans in United States are most concentrated in North Carolina (reach 270,731), South Carolina (reach 39,009), and Florida (reach 28,367). These three regions account for the largest share of the active audience.

What other brands do NASCAR Hall of Fame fans also like?

Beyond NASCAR Hall of Fame itself, the audience over-indexes on Max Verstappen (23.26×), Iggy Azalea (26.03×), CarGurus (8.55×), and Capital One (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR Hall of Fame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.