Rascasse Audience Intelligence

NASCAR Hall of Fame Audience in United States

A data profile of the people who buy, follow and care about NASCAR Hall of Fame in United States — modelled from more than twelve digital signal sources. NASCAR Hall of Fame has an estimated audience of 514,612 people in United States.

#72among Motorsport in United States#3756among POI in United States#3500in Sports

The average NASCAR Hall of Fame fan in United States is 47.1 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Florida.

Top brand affinities include Kyle Busch, Richard Petty, Dale Earnhardt, with strongest over-indexing on Kyle Busch (30.73× the country average).

Demographically, the NASCAR Hall of Fame audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASCAR Hall of Fame fan in United States is more male, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASCAR Hall of Fame profile in United States.

Audience size
515K
in United States
Gender
25.7%♀
74.3% male
Age
47.1
average years
Country rank
#36042
POI in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASCAR Hall of Fame fans

25.7% are female, 74.3% are male, average age 47.1.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for NASCAR Hall of Fame audience in United States
MetricValue
Female25.7%
Male74.3%
Average age47.1
Estimated audience size514,612
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the NASCAR Hall of Fame audience in United States
Age bracketShare%
16-198%
20-2912%
30-3915%
40-4924%
50+42%
Fig. 04

Worldwide distribution

87.5%

of the worldwide NASCAR Hall of Fame audience comes from United States.

Worldwide audience distribution share by country for NASCAR Hall of Fame
CountryShare
United States87.5%
Canada2.6%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASCAR Hall of Fame audience in United States is strongest.

Fig. 05

Top regions by affinity

NASCAR Hall of Fame fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K19.89×
02South Carolina~40K4.81×
03Virginia~20K1.36×
04West Virginia~3K1.36×
05Tennessee~10K1.16×
06Georgia~20K1.12×
07Vermont<1K0.82×
08Kentucky~5K0.80×
09Delaware~1K0.79×
10Maine~1K0.78×
11Alabama~6K0.77×
12New Hampshire~2K0.77×
13Alaska<1K0.77×
14Ohio~10K0.75×
15Iowa~3K0.74×
16North Dakota<1K0.74×
17South Dakota<1K0.73×
18Pennsylvania~10K0.72×
19Indiana~7K0.72×
20Florida~20K0.70×
21Montana<1K0.69×
22Rhode Island~1K0.66×
23Washington, District of Columbia~1K0.66×
24Mississippi~3K0.65×
25Maryland~6K0.63×
26Hawaii~1K0.63×
27Wisconsin~5K0.62×
28Connecticut~3K0.62×
29Nebraska~2K0.62×
30Arkansas~3K0.61×
31Idaho~2K0.60×
32Kansas~2K0.59×
33Michigan~8K0.57×
34New Mexico~1K0.57×
35Missouri~5K0.56×
36Oklahoma~3K0.52×
37Minnesota~4K0.51×
38Louisiana~3K0.51×
39New Jersey~7K0.50×
40Massachusetts~5K0.50×
41New York~10K0.48×
42Utah~2K0.47×
43Illinois~8K0.46×
44Nevada~2K0.46×
45Oregon~3K0.44×
46Colorado~4K0.43×
47Arizona~4K0.39×
48Washington~4K0.37×
49Texas~10K0.34×
50California~10K0.25×
Fig. 06

Affinity by region

Affinity by region — NASCAR Hall of Fame, United States
0.25×1.00×19.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASCAR Hall of Fame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASCAR Hall of Fame audience
#·InterestCategoryAffinity×
01Richard PettySports66.72×
02Joe Gibbs RacingSports39.87×
03Kyle BuschSports30.73×
04Dale EarnhardtSports27.04×
05Auto Club SpeedwaySports26.96×
06Texas Motor SpeedwaySports26.54×
07Danica PatrickSports23.82×
08Max VerstappenSports18.78×
09Daytona International SpeedwaySports15.69×
10Indianapolis Motor SpeedwaySports13.34×
11Indianapolis 500Sports12.02×
12Sport ClipsBeauty & Wellness6.90×
13NASCARSports5.97×
14Formula OneSports5.83×
15Speedway LLCFood & Beverages4.88×
16FedExBusiness & Career4.56×
17Racing gamesGames4.31×
18Discount TireShopping4.08×
19Solar energyHome & Garden3.77×
20AutoZoneCars & Mobility2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASCAR Hall of Fame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASCAR Hall of Fame audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.26×
Convenience OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASCAR Hall of Fame audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.64×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASCAR Hall of Fame have in United States?

NASCAR Hall of Fame has an estimated audience of 514,612 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of NASCAR Hall of Fame fans?

25.7% of NASCAR Hall of Fame fans are female, 74.3% are male, with an average age of 47.1 years.

03

Which brands do NASCAR Hall of Fame fans like most?

NASCAR Hall of Fame fans show strongest brand affinity for Kyle Busch (30.73×), Richard Petty (66.72×), and Dale Earnhardt (27.04×) over the country average.

04

Where do NASCAR Hall of Fame fans live in United States?

NASCAR Hall of Fame fans in United States are most concentrated in North Carolina (reach ~300K), South Carolina (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NASCAR Hall of Fame fans also like?

Beyond NASCAR Hall of Fame itself, the audience over-indexes on Richard Petty (66.72×), Dale Earnhardt (27.04×), Max Verstappen (18.78×), and Daytona International Speedway (15.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See NASCAR Hall of Fame audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR Hall of Fame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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