Rascasse Audience Intelligence

Team Penske Audience in United States

A data profile of the people who buy, follow and care about Team Penske in United States — modelled from more than twelve digital signal sources. Team Penske has an estimated audience of 1,010,906 people in United States.

#44among Motorsport in United States#356among Team in United States#2162in Sports

The average Team Penske fan in United States is 43.0 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Indiana.

Top brand affinities include Kyle Busch, Joe Gibbs Racing, Nebraska Lottery, with strongest over-indexing on Kyle Busch (24.08× the country average).

Demographically, the Team Penske audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Team Penske fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team Penske profile in United States.

Audience size
1M
in United States
Gender
19.9%♀
80.1% male
Age
43.0
average years
Country rank
#23507
Team in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team Penske fans

19.9% are female, 80.1% are male, average age 43.0.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Team Penske audience in United States
MetricValue
Female19.9%
Male80.1%
Average age43.0
Estimated audience size1,010,906
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Team Penske audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Team Penske audience comes from United States.

Worldwide audience distribution share by country for Team Penske
CountryShare
United States81.0%
China2.8%
Italy2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Team Penske audience in United States is strongest.

Fig. 05

Top regions by affinity

Team Penske fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K5.35×
02Indiana~50K2.98×
03Iowa~20K1.86×
04South Carolina~30K1.82×
05Tennessee~30K1.52×
06West Virginia~7K1.51×
07Wisconsin~20K1.46×
08Ohio~40K1.31×
09Michigan~30K1.28×
10Pennsylvania~40K1.25×
11Kentucky~10K1.17×
12Virginia~30K1.16×
13Maine~4K1.14×
14Vermont~2K1.09×
15Nebraska~5K1.08×
16South Dakota~2K1.07×
17Georgia~30K1.04×
18North Dakota~2K1.03×
19Alabama~10K1.01×
20New Hampshire~4K1.01×
21Montana~3K0.97×
22Kansas~7K0.94×
23Delaware~3K0.94×
24Missouri~10K0.91×
25Florida~60K0.89×
26Alaska~2K0.89×
27Arkansas~7K0.88×
28Idaho~4K0.88×
29Arizona~20K0.85×
30Connecticut~9K0.85×
31Mississippi~7K0.85×
32Oklahoma~9K0.84×
33New Mexico~4K0.81×
34Rhode Island~3K0.81×
35Illinois~30K0.80×
36Minnesota~10K0.80×
37Hawaii~3K0.80×
38Nevada~7K0.77×
39Washington, District of Columbia~2K0.77×
40Colorado~10K0.70×
41Oregon~8K0.69×
42Louisiana~9K0.67×
43Utah~6K0.65×
44Maryland~10K0.63×
45Massachusetts~10K0.58×
46New Jersey~10K0.56×
47Washington~10K0.55×
48New York~30K0.54×
49Texas~40K0.50×
50California~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Team Penske, United States
0.40×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team Penske audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team Penske audience
#·InterestCategoryAffinity×
01Afghanistan national cricket teamSports50.71×
02Nebraska LotteryGames46.03×
03Joe Gibbs RacingSports38.27×
04Richard PettySports28.02×
05Kyle BuschSports24.08×
06AlpinestarsCars & Mobility21.14×
07Barry GibbMusic & Radio19.84×
08Danica PatrickSports18.08×
09Dale EarnhardtSports16.36×
10Winn-DixieShopping12.41×
11Indianapolis Motor SpeedwaySports11.39×
12Holiday Inn ExpressTravel & Leisure10.93×
13Max VerstappenSports10.79×
14Giant EagleShopping9.63×
15Daytona International SpeedwaySports9.26×
16Books-A-MillionLiterature8.39×
17Holiday InnTravel & Leisure8.27×
18NASDAQBusiness & Career6.32×
19GameStopGames5.36×
20Discount TireShopping4.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team Penske audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team Penske audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Career OrientationPOWER1.94×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team Penske audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
MindfulnessBALANCE0.60×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Team Penske have in United States?

Team Penske has an estimated audience of 1,010,906 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Team Penske fans?

19.9% of Team Penske fans are female, 80.1% are male, with an average age of 43.0 years.

03

Which brands do Team Penske fans like most?

Team Penske fans show strongest brand affinity for Kyle Busch (24.08×), Joe Gibbs Racing (38.27×), and Nebraska Lottery (46.03×) over the country average.

04

Where do Team Penske fans live in United States?

Team Penske fans in United States are most concentrated in North Carolina (reach ~200K), Florida (reach ~60K), and Indiana (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Team Penske fans also like?

Beyond Team Penske itself, the audience over-indexes on Joe Gibbs Racing (38.27×), Nebraska Lottery (46.03×), NASDAQ (6.32×), and Winn-Dixie (12.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Team Penske audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Team Penske. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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