Team Penske Audience in United States

Team Penske logo

Team Penske has an estimated audience of 1,005,162 people in United States. 19.9% are female, 80.1% are male, average age 43.0. Top regions: North Carolina, Florida, Indiana. Top brand affinities: Keith Stanfield, Israel, MK, Riedel (glass manufacturer), Kidd Kraddick.

The average Team Penske fan in United States is 43.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Indiana. Top brand affinities include Keith Stanfield, Israel, MK, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Team Penske audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Team Penske fans

Demographic split for Team Penske audience in United States
MetricValue
Female19.9%
Male80.1%
Average age43.0
Estimated audience size1,005,162

Audience persona

The typical Team Penske fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Team Penske in United States
RegionReachAffinity
North Carolina89,7872.97×
Florida64,8610.95×
Indiana63,4843.46×
Pennsylvania45,1301.33×
Ohio41,4341.34×
California39,8070.36×
Texas39,6460.46×
Michigan36,1991.38×
Tennessee32,9511.63×
Georgia32,5201.05×
New York30,1240.54×
Virginia29,9931.23×
South Carolina28,6491.89×
Illinois28,3420.85×
Wisconsin24,2081.6×
Arizona16,6300.81×
Iowa16,1831.95×
Kentucky15,8701.26×
Missouri15,0040.93×
Alabama14,3961.03×
Minnesota11,7450.82×
New Jersey11,3040.44×
Colorado10,7530.68×
Washington9,5500.47×
Oklahoma9,3310.84×
Maryland9,0500.52×
Massachusetts8,8080.44×
West Virginia8,0471.72×
Connecticut7,9580.79×
Kansas7,5220.95×
Oregon6,9650.6×
Arkansas6,9480.84×
Nevada6,5150.67×
Mississippi6,1290.74×
Louisiana5,8640.45×
Nebraska5,8321.16×
Maine4,6741.3×
New Hampshire4,2081.06×
Idaho4,1380.82×
Utah3,8970.43×
New Mexico3,2870.65×
South Dakota2,7721.19×
Montana2,7250.98×
Delaware2,3000.83×
North Dakota2,1751.05×
Vermont2,1491.22×
Rhode Island1,4950.47×
Wyoming1,4810.99×
Hawaii9780.23×
Alaska9140.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Team Penske audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
Israel4.98×Travel & Leisure
MK5.42×Music & Radio
Riedel (glass manufacturer)29.58×Home & Garden
Kidd Kraddick33.09×Music & Radio
The Evil Dead (franchise)20.68×Movies & TV
The Devil's Rejects10.24×Movies & TV
Minnesota1.53×Travel & Leisure
Jeep Wagoneer4.78×Cars & Mobility
Keeper (password manager)4.89×Technology & Electronics
Unique Gifts1.8×Shopping
Goose (band)4.61×Pets & Animals
N1 road (South Africa)2.64×Travel & Leisure
Home staging3.16×Home & Garden
Hog Hunting2.03×Sports
Wikia1.93×Internet & Social Media
Birthday Gifts1.78×Kids & Family
Governor of Michigan3.97×Politics & Society
Jeep Grand Cherokee (WJ)3.34×Cars & Mobility
Nebraska Cornhuskers football1.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Team Penske audience
TraitClusterScore
Quality AwarenessPREMIUM1.71
Risk AppetiteTHRILL1.49
Career OrientationPOWER1.49
Need for SecurityCONSERVATISM1.48
Convenience OrientationPREMIUM1.34
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Team Penske
CountryShare
United States77.1%
Australia5.6%
China2.7%

See Team Penske audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Team Penske have in United States?

Team Penske has an estimated audience of 1,005,162 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Team Penske fans?

19.9% of Team Penske fans are female, 80.1% are male, with an average age of 43.0 years.

Which brands do Team Penske fans like most?

Team Penske fans show strongest brand affinity for Keith Stanfield (37.23×), Israel (4.98×), and MK (5.42×) over the country average.

Where do Team Penske fans live in United States?

Team Penske fans in United States are most concentrated in North Carolina (reach 89,787), Florida (reach 64,861), and Indiana (reach 63,484). These three regions account for the largest share of the active audience.

What other brands do Team Penske fans also like?

Beyond Team Penske itself, the audience over-indexes on Israel (4.98×), MK (5.42×), Riedel (glass manufacturer) (29.58×), and Kidd Kraddick (33.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Team Penske. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.