A data profile of the people who buy, follow and care about Team Penske in Brazil — modelled from more than twelve digital signal sources. Team Penske has an estimated audience of 11,468 people in Brazil.
Team Penske has an estimated audience of 11,468 people in Brazil. 32.0% are female, 68.0% are male, average age 39.5. Top brand affinities: IndyCar, Max Verstappen, Lewis Hamilton, 24 Hours of Le Mans, Formula One.
Top brand affinities include IndyCar, Max Verstappen, Lewis Hamilton, with strongest over-indexing on IndyCar (152.34× the country average).
Demographically, the Team Penske audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Individualism, Travelling.
The typical Team Penske fan in Brazil is more male, around 39.5 years old, with strong Individualism tendencies and a notable affinity for IndyCar.
The key figures that characterise the Team Penske profile in Brazil.
32.0% are female, 68.0% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 39.5 |
| Estimated audience size | 11,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Team Penske audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 81.0% |
| China | 2.8% |
| Italy | 2.3% |
The strongest cross-interests of the Team Penske audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IndyCar | Sports | 152.34× | ||
| 02 | 24 Hours of Le Mans | Sports | 29.00× | ||
| 03 | Sebastian Vettel | Sports | 20.57× | ||
| 04 | Max Verstappen | Sports | 15.73× | ||
| 05 | Lewis Hamilton | Sports | 15.11× | ||
| 06 | Sandra Bullock | Movies & TV | 8.10× | ||
| 07 | Valentino Rossi | Sports | 8.10× | ||
| 08 | Michelin | Cars & Mobility | 7.23× | ||
| 09 | NASCAR | Sports | 7.02× | ||
| 10 | Keanu Reeves | Movies & TV | 6.03× | ||
| 11 | Porsche 911 | Cars & Mobility | 5.57× | ||
| 12 | Mazda | Cars & Mobility | 4.77× | ||
| 13 | Subaru | Cars & Mobility | 4.71× | ||
| 14 | Aston Martin | Cars & Mobility | 4.59× | ||
| 15 | MotoGP | Sports | 4.05× | ||
| 16 | Formula One | Sports | 3.24× | ||
| 17 | Associação Chapecoense de Futebol | Sports | 2.39× | ||
| 18 | Localiza | Cars & Mobility | 2.05× | ||
| 19 | Fortaleza Esporte Clube | Sports | 1.78× | ||
| 20 | Seleção Brasileira | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Travelling | THRILL | 1.21× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.34× | |
| Family Orientation | CONSERVATISM | 0.35× | |
| Spirituality | BALANCE | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Team Penske. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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