Talladega Superspeedway Audience in United States

Talladega Superspeedway logo

Talladega Superspeedway has an estimated audience of 732,838 people in United States. 33.6% are female, 66.4% are male, average age 44.7. Top regions: Alabama, Georgia, Tennessee. Top brand affinities: Capital One, CarGurus, Indianapolis Motor Speedway, Google Maps, Circle K.

The average Talladega Superspeedway fan in United States is 44.7 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Georgia, Tennessee. Top brand affinities include Capital One, CarGurus, Indianapolis Motor Speedway, with strongest over-indexing on Capital One (12.67× the country average). Demographically, the Talladega Superspeedway audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Talladega Superspeedway fans

Demographic split for Talladega Superspeedway audience in United States
MetricValue
Female33.6%
Male66.4%
Average age44.7
Estimated audience size732,838

Audience persona

The typical Talladega Superspeedway fan in United States is more male, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Talladega Superspeedway in United States
RegionReachAffinity
Alabama172,68316.87×
Georgia53,3882.36×
Tennessee40,0512.72×
Florida33,0820.67×
Mississippi23,7523.93×
North Carolina23,5461.07×
Texas20,5900.33×
California16,2940.2×
Louisiana14,0131.48×
Ohio12,7770.57×
South Carolina12,6361.15×
Kentucky12,3081.34×
Pennsylvania12,1300.49×
Indiana12,0380.9×
New York11,9290.29×
Illinois11,4760.47×
Virginia10,9270.61×
Michigan10,6730.56×
Arkansas7,9951.32×
Missouri7,9050.67×
Wisconsin7,0300.64×
New Jersey6,3820.34×
Arizona5,0510.34×
Minnesota4,9380.47×
Colorado4,3670.38×
Oklahoma4,2010.52×
Washington4,1490.28×
Massachusetts4,1260.29×
Iowa4,0840.68×
Maryland3,8150.3×
Kansas3,2430.56×
Connecticut3,1860.43×
West Virginia2,5870.76×
Oregon2,5110.3×
Nevada2,1590.3×
Utah1,9590.3×
Nebraska1,6700.45×
New Hampshire1,5680.54×
Maine1,4990.57×
Idaho1,4510.39×
South Dakota1,0160.6×
Montana9490.47×
New Mexico9050.25×
Delaware8030.4×
North Dakota7730.51×
Vermont6940.54×
Rhode Island6910.3×
Washington, District of Columbia5320.24×
Wyoming4630.43×
Alaska4430.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talladega Superspeedway audience
BrandAffinityCategory
Capital One12.67×Business & Career
CarGurus14.93×Cars & Mobility
Indianapolis Motor Speedway34.35×Sports
Google Maps9×Internet & Social Media
Circle K13.04×Shopping
Dale Earnhardt29.9×Sports
AccuWeather10.21×Home & Garden
Daytona International Speedway18.7×Sports
Indeed.com6.25×Business & Career
Dollar General5.9×Shopping
Iggy Azalea24.58×Music & Radio
Danica Patrick29.79×Sports
Aaron Rodgers9.45×Sports
Speedway66.09×Cars & Mobility
Richard Petty35.36×Sports
Lewis Hamilton14.85×Sports
21 Savage23.03×Music & Radio
Enterprise Rent-A-Car7.11×Cars & Mobility
Jeff Bezos13.12×Business & Career
Owen Wilson16.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talladega Superspeedway audience
TraitClusterScore
Risk AppetiteTHRILL2.24
PatriotismCONSERVATISM1.67
Need for SecurityCONSERVATISM1.43
Career OrientationPOWER1.26
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Talladega Superspeedway
CountryShare
United States62.8%
Israel12.3%
Brazil6.2%

See Talladega Superspeedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Talladega Superspeedway have in United States?

Talladega Superspeedway has an estimated audience of 732,838 people in United States, concentrated in Alabama and Georgia.

What is the gender split and age of Talladega Superspeedway fans?

33.6% of Talladega Superspeedway fans are female, 66.4% are male, with an average age of 44.7 years.

Which brands do Talladega Superspeedway fans like most?

Talladega Superspeedway fans show strongest brand affinity for Capital One (12.67×), CarGurus (14.93×), and Indianapolis Motor Speedway (34.35×) over the country average.

Where do Talladega Superspeedway fans live in United States?

Talladega Superspeedway fans in United States are most concentrated in Alabama (reach 172,683), Georgia (reach 53,388), and Tennessee (reach 40,051). These three regions account for the largest share of the active audience.

What other brands do Talladega Superspeedway fans also like?

Beyond Talladega Superspeedway itself, the audience over-indexes on CarGurus (14.93×), Indianapolis Motor Speedway (34.35×), Google Maps (9×), and Circle K (13.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talladega Superspeedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.