Roadster (automobile) Audience in United States

Roadster (automobile) logo

Roadster (automobile) has an estimated audience of 1,499,268 people in United States. 18.7% are female, 81.3% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hammock camping, Mathcore, Academy Award for Best Original Score, Iyanla Vanzant.

The average Roadster (automobile) fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hammock camping, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Roadster (automobile) audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Roadster (automobile) fans

Demographic split for Roadster (automobile) audience in United States
MetricValue
Female18.7%
Male81.3%
Average age34.9
Estimated audience size1,499,268

Audience persona

The typical Roadster (automobile) fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Roadster (automobile) in United States
RegionReachAffinity
California221,3691.34×
Texas212,4891.65×
Florida120,1091.18×
New York66,7140.8×
Pennsylvania46,6880.92×
Illinois44,4190.89×
Georgia41,9410.91×
Virginia40,8691.12×
Arizona40,0541.31×
Ohio38,5260.83×
North Carolina37,8640.84×
Washington37,7601.26×
Michigan34,6740.88×
New Jersey34,5660.91×
Massachusetts32,3061.09×
Kansas30,6212.59×
Tennessee23,8380.79×
Maryland23,8070.92×
Colorado23,2040.98×
Indiana22,4140.82×
Missouri21,7640.9×
Oklahoma19,3821.16×
Oregon19,1611.11×
Delaware17,4674.22×
Minnesota17,1140.8×
Nevada16,5641.14×
Wisconsin16,1420.72×
South Carolina16,0190.71×
Kentucky15,5230.83×
Utah15,3071.14×
Louisiana14,9790.77×
Alabama14,8990.71×
Connecticut12,9950.86×
Arkansas11,0710.9×
Iowa9,1330.74×
Nebraska9,0701.21×
Mississippi7,8470.64×
New Hampshire7,2211.22×
Idaho6,9200.92×
New Mexico6,7790.9×
Hawaii6,1630.96×
West Virginia5,0170.72×
Maine4,1910.78×
Washington, District of Columbia3,1370.7×
Montana2,9830.72×
Rhode Island2,7790.58×
South Dakota1,9090.55×
Alaska1,9010.59×
North Dakota1,8580.6×
Vermont1,6400.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadster (automobile) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hammock camping17.23×Travel & Leisure
Mathcore18.06×Music & Radio
Academy Award for Best Original Score33.84×Movies & TV
Iyanla Vanzant26.42×Business & Career
Google Home11.64×Technology & Electronics
N1 road (South Africa)7.33×Travel & Leisure
Urban Outfitters3.01×Shopping
Equinix20.68×Business & Career
ENA (Emergency Nurses Association)17.84×Health
Title Nine14.15×Fashion & Accessoires
Life of Pi12.41×Movies & TV
Hipster12.44×Politics & Society
Combat sport1.87×Sports
Academy Award for Best Visual Effects14.21×Movies & TV
The Historian16.48×Literature
MK4.07×Music & Radio
Minnesota1.68×Travel & Leisure
Hog Hunting3.24×Sports
Pro-Ject3.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadster (automobile) audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Family OrientationCONSERVATISM1.84
Need for SecurityCONSERVATISM1.69
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Roadster (automobile)
CountryShare
United States27.9%
Ukraine6.2%
Germany6.0%

See Roadster (automobile) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Roadster (automobile) have in United States?

Roadster (automobile) has an estimated audience of 1,499,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Roadster (automobile) fans?

18.7% of Roadster (automobile) fans are female, 81.3% are male, with an average age of 34.9 years.

Which brands do Roadster (automobile) fans like most?

Roadster (automobile) fans show strongest brand affinity for Keene, New Hampshire (675×), Hammock camping (17.23×), and Mathcore (18.06×) over the country average.

Where do Roadster (automobile) fans live in United States?

Roadster (automobile) fans in United States are most concentrated in California (reach 221,369), Texas (reach 212,489), and Florida (reach 120,109). These three regions account for the largest share of the active audience.

What other brands do Roadster (automobile) fans also like?

Beyond Roadster (automobile) itself, the audience over-indexes on Hammock camping (17.23×), Mathcore (18.06×), Academy Award for Best Original Score (33.84×), and Iyanla Vanzant (26.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadster (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.