Roadster (automobile) Audience in Germany
Roadster (automobile) has an estimated audience of 320,212 people in Germany. 16.3% are female, 83.7% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huevos rancheros, Unique Gifts, Haberler, CAC 40, Birthday Gifts.
The average Roadster (automobile) fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huevos rancheros, Unique Gifts, Haberler, with strongest over-indexing on Huevos rancheros (20× the country average). Demographically, the Roadster (automobile) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Roadster (automobile) fans
| Metric | Value |
|---|---|
| Female | 16.3% |
| Male | 83.7% |
| Average age | 38.3 |
| Estimated audience size | 320,212 |
Audience persona
The typical Roadster (automobile) fan in Germany is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Huevos rancheros.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,986 | 1.18× |
| Bayern | 62,878 | 1.22× |
| Baden-Württemberg | 55,471 | 1.27× |
| Niedersachsen | 35,530 | 1.14× |
| Hessen | 32,793 | 1.34× |
| Rheinland-Pfalz | 19,085 | 1.19× |
| Sachsen | 16,077 | 1.02× |
| Berlin | 13,891 | 0.97× |
| Schleswig-Holstein | 11,722 | 1.02× |
| Brandenburg | 8,176 | 0.82× |
| Hamburg | 7,756 | 1.07× |
| Thüringen | 6,056 | 0.74× |
| Sachsen-Anhalt | 5,325 | 0.64× |
| Mecklenburg-Vorpommern | 3,914 | 0.64× |
| Saarland | 3,613 | 0.92× |
| Bremen | 2,182 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huevos rancheros | 20× | Food & Beverages |
| Unique Gifts | 2.26× | Shopping |
| Haberler | 1.84× | News |
| CAC 40 | 1.95× | Business & Career |
| Birthday Gifts | 2.08× | Kids & Family |
| Hypertext | 3.37× | Technology & Electronics |
| Mechanic | 2.32× | Cars & Mobility |
| Progressive rock | 1.69× | Music & Radio |
| Keukenhof | 10.59× | Travel & Leisure |
| Godzilla (1954 film) | 4.51× | Movies & TV |
| Hipster | 6.69× | Politics & Society |
| Hundertwasserhaus | 4.85× | Travel & Leisure |
| Israel | 1.71× | Travel & Leisure |
| Geotourism | 14.35× | Travel & Leisure |
| Metamorphoses | 2.67× | Literature |
| Acoustic music | 3.15× | Music & Radio |
| Snow White (Fables) | 1.79× | Literature |
| Cuba Gooding Jr. | 4.73× | Movies & TV |
| My Name Is Khan | 13.24× | Movies & TV |
| Harvard School of Dental Medicine | 7.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.58 |
| Early Adopter Mentality | POWER | 1.45 |
| Risk Appetite | THRILL | 1.39 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Ukraine | 6.2% |
| Germany | 6.0% |
See Roadster (automobile) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Roadster (automobile) have in Germany?
Roadster (automobile) has an estimated audience of 320,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roadster (automobile) fans?
16.3% of Roadster (automobile) fans are female, 83.7% are male, with an average age of 38.3 years.
Which brands do Roadster (automobile) fans like most?
Roadster (automobile) fans show strongest brand affinity for Huevos rancheros (20×), Unique Gifts (2.26×), and Haberler (1.84×) over the country average.
Where do Roadster (automobile) fans live in Germany?
Roadster (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,986), Bayern (reach 62,878), and Baden-Württemberg (reach 55,471). These three regions account for the largest share of the active audience.
What other brands do Roadster (automobile) fans also like?
Beyond Roadster (automobile) itself, the audience over-indexes on Unique Gifts (2.26×), Haberler (1.84×), CAC 40 (1.95×), and Birthday Gifts (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roadster (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.