Rascasse Audience Intelligence

Roadster (automobile) Audience in Germany

A data profile of the people who buy, follow and care about Roadster (automobile) in Germany — modelled from more than twelve digital signal sources. Roadster (automobile) has an estimated audience of 320,212 people in Germany.

#5947among Topic in Germany#736in Cars & Mobility

The average Roadster (automobile) fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Audi RS3, Carcare, with strongest over-indexing on Automobile repair shop (7.11× the country average).

Demographically, the Roadster (automobile) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roadster (automobile) fan in Germany is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roadster (automobile) profile in Germany.

Audience size
320K
in Germany
Gender
16.3%♀
83.7% male
Age
38.3
average years
Country rank
#16541
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roadster (automobile) fans

16.3% are female, 83.7% are male, average age 38.3.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Roadster (automobile) audience in Germany
MetricValue
Female16.3%
Male83.7%
Average age38.3
Estimated audience size320,212
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Roadster (automobile) audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4923%
50+19%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Roadster (automobile) audience comes from Germany.

Worldwide audience distribution share by country for Roadster (automobile)
CountryShare
United States27.9%
Ukraine6.2%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roadster (automobile) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roadster (automobile) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.16×
02Bayern~60K1.13×
03Nordrhein-Westfalen~80K1.12×
04Hessen~30K1.11×
05Niedersachsen~30K1.06×
06Rheinland-Pfalz~20K1.02×
07Saarland~4K1.02×
08Schleswig-Holstein~10K1.00×
09Berlin~10K0.99×
10Hamburg~7K0.99×
11Bremen~3K0.99×
12Brandenburg~10K0.96×
13Thüringen~8K0.96×
14Sachsen~10K0.93×
15Mecklenburg-Vorpommern~6K0.93×
16Sachsen-Anhalt~8K0.92×
Fig. 06

Affinity by region

Affinity by region — Roadster (automobile), Germany
0.92×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roadster (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roadster (automobile) audience
#·InterestCategoryAffinity×
01Audi RS3Cars & Mobility20.00×
02Fiat PuntoCars & Mobility20.00×
03KoenigseggCars & Mobility12.02×
04Mercedes-Benz GLA-ClassCars & Mobility9.67×
05SubaruCars & Mobility7.46×
06Automobile repair shopCars & Mobility7.11×
07NürburgringSports6.29×
08Vintage carCars & Mobility5.89×
09Sandra BullockMovies & TV5.74×
10CarcareCars & Mobility5.35×
11SixtCars & Mobility5.11×
12Antique carCars & Mobility4.82×
13HyundaiCars & Mobility4.59×
14Tesla MotorsCars & Mobility4.07×
15HatchbackCars & Mobility3.71×
16Used carCars & Mobility3.57×
17Solar energyHome & Garden3.15×
18AutoScout24Cars & Mobility2.82×
19TransfermarktSports2.69×
20TagesschauMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roadster (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roadster (automobile) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
Risk AppetiteTHRILL1.92×
Need for SecurityCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roadster (automobile) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
CreativityOPEN0.63×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roadster (automobile) have in Germany?

Roadster (automobile) has an estimated audience of 320,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roadster (automobile) fans?

16.3% of Roadster (automobile) fans are female, 83.7% are male, with an average age of 38.3 years.

03

Which brands do Roadster (automobile) fans like most?

Roadster (automobile) fans show strongest brand affinity for Automobile repair shop (7.11×), Audi RS3 (20×), and Carcare (5.35×) over the country average.

04

Where do Roadster (automobile) fans live in Germany?

Roadster (automobile) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Roadster (automobile) fans also like?

Beyond Roadster (automobile) itself, the audience over-indexes on Audi RS3 (20×), Carcare (5.35×), Used car (3.57×), and Hyundai (4.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Roadster (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roadster (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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