Rascasse Audience Intelligence

Kyle Walker Audience in United States

A data profile of the people who buy, follow and care about Kyle Walker in United States — modelled from more than twelve digital signal sources. Kyle Walker has an estimated audience of 274,470 people in United States.

#571among Soccer in United States#12657among Person in United States#5119in Sports

The average Kyle Walker fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Christian Pulisic, John Stones, Kevin De Bruyne, with strongest over-indexing on Christian Pulisic (108.42× the country average).

Demographically, the Kyle Walker audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyle Walker fan in United States is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Christian Pulisic.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyle Walker profile in United States.

Audience size
274K
in United States
Gender
32.5%♀
67.5% male
Age
32.9
average years
Country rank
#50572
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyle Walker fans

32.5% are female, 67.5% are male, average age 32.9.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Kyle Walker audience in United States
MetricValue
Female32.5%
Male67.5%
Average age32.9
Estimated audience size274,470
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Kyle Walker audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Kyle Walker audience comes from United States.

Worldwide audience distribution share by country for Kyle Walker
CountryShare
United Kingdom17.4%
United States6.6%
Indonesia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyle Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyle Walker fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.07×
02New Jersey~10K1.86×
03New York~30K1.79×
04Maryland~8K1.70×
05California~50K1.55×
06Massachusetts~9K1.53×
07Connecticut~4K1.52×
08Virginia~10K1.46×
09Florida~30K1.36×
10Illinois~10K1.33×
11Georgia~10K1.25×
12Texas~30K1.24×
13Washington~7K1.17×
14North Carolina~10K1.12×
15Rhode Island~1K1.09×
16Nevada~3K1.06×
17Alaska<1K1.06×
18Oregon~3K1.04×
19Vermont<1K1.04×
20Delaware<1K1.01×
21Pennsylvania~10K0.99×
22Colorado~5K0.99×
23Minnesota~4K0.99×
24Utah~3K0.99×
25Indiana~5K0.98×
26New Hampshire~1K0.95×
27Michigan~7K0.93×
28Ohio~8K0.91×
29Kansas~2K0.90×
30Maine<1K0.88×
31Oklahoma~3K0.86×
32South Carolina~4K0.85×
33Nebraska~1K0.85×
34Arizona~5K0.84×
35Tennessee~5K0.84×
36Iowa~2K0.83×
37Missouri~4K0.82×
38Kentucky~3K0.82×
39Hawaii~1K0.82×
40North Dakota<1K0.81×
41New Mexico~1K0.79×
42South Dakota<1K0.79×
43Wisconsin~3K0.78×
44Louisiana~3K0.76×
45Arkansas~2K0.76×
46Idaho~1K0.76×
47Montana<1K0.75×
48West Virginia<1K0.71×
49Alabama~3K0.68×
50Mississippi~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Kyle Walker, United States
0.68×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyle Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyle Walker audience
#·InterestCategoryAffinity×
01John StonesSports410.57×
02Riyad MahrezSports213.15×
03Thiago SilvaSports203.10×
04Rodney MullenSports173.09×
05Sheffield Wednesday F.C.Sports163.17×
06Kevin De BruyneSports155.81×
07Sergio AgüeroSports150.08×
08Sadio ManéSports138.98×
09Raheem SterlingSports113.11×
10Christian PulisicSports108.42×
11Timo WernerSports86.56×
12Johan CruyffSports84.25×
13Queens Park Rangers F.C.Sports81.17×
14Thierry HenrySports69.59×
15XaviSports60.11×
16CasemiroSports51.64×
17Jonah HillMovies & TV46.70×
18Tony HawkSports42.29×
19VolcomFashion & Accessoires41.21×
20RVCAFashion & Accessoires32.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyle Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyle Walker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
DIY MentalityTHRILL2.00×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyle Walker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyle Walker have in United States?

Kyle Walker has an estimated audience of 274,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kyle Walker fans?

32.5% of Kyle Walker fans are female, 67.5% are male, with an average age of 32.9 years.

03

Which brands do Kyle Walker fans like most?

Kyle Walker fans show strongest brand affinity for Christian Pulisic (108.42×), John Stones (410.57×), and Kevin De Bruyne (155.81×) over the country average.

04

Where do Kyle Walker fans live in United States?

Kyle Walker fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kyle Walker fans also like?

Beyond Kyle Walker itself, the audience over-indexes on John Stones (410.57×), Kevin De Bruyne (155.81×), Thiago Silva (203.1×), and Jonah Hill (46.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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