Kyle Walker Audience in United States

Kyle Walker has an estimated audience of 293,584 people in United States. 27.1% are female, 72.9% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Kevin De Bruyne, Sheffield United F.C., John Stones, Thiago Silva, Sadio Mané.

The average Kyle Walker fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kevin De Bruyne, Sheffield United F.C., John Stones, with strongest over-indexing on Kevin De Bruyne (153.61× the country average). Demographically, the Kyle Walker audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Kyle Walker fans

Demographic split for Kyle Walker audience in United States
MetricValue
Female27.1%
Male72.9%
Average age33.1
Estimated audience size293,584

Audience persona

The typical Kyle Walker fan in United States is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kevin De Bruyne.

Top regions in United States

Top regions ranked by reach for Kyle Walker in United States
RegionReachAffinity
California52,6451.63×
Texas33,0391.31×
New York32,2331.96×
Florida28,8901.45×
New Jersey14,9002×
Illinois13,8851.42×
Georgia11,7741.3×
Virginia10,7841.51×
North Carolina10,3221.17×
Pennsylvania10,2581.04×
Massachusetts9,1111.58×
Maryland9,0191.79×
Ohio8,6080.95×
Michigan7,2520.94×
Washington7,0211.19×
Tennessee4,9680.84×
Indiana4,8530.9×
Colorado4,7621.03×
Connecticut4,6431.58×
Arizona4,5240.75×
Minnesota4,1200.98×
Missouri3,8060.8×
South Carolina3,6320.82×
Oregon3,5151.04×
Wisconsin3,3680.76×
Nevada3,1981.13×
Kentucky2,8860.78×
Oklahoma2,6410.81×
Louisiana2,5850.68×
Utah2,5490.97×
Alabama2,4870.61×
Kansas1,9950.86×
Washington, District of Columbia1,9932.26×
Iowa1,8680.77×
Arkansas1,6330.68×
Nebraska1,1540.78×
Mississippi1,1400.47×
Rhode Island1,0391.11×
New Hampshire1,0340.89×
New Mexico1,0070.68×
Hawaii9330.74×
Idaho8760.59×
Maine8180.78×
Delaware7750.96×
West Virginia6130.45×
Vermont5020.97×
Montana3550.44×
South Dakota3320.49×
North Dakota3110.52×
Alaska2480.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyle Walker audience
BrandAffinityCategory
Kevin De Bruyne153.61×Sports
Sheffield United F.C.201.55×Sports
John Stones394.75×Sports
Thiago Silva194.74×Sports
Sadio Mané154.45×Sports
Rodney Mullen190.49×Sports
Sheffield Wednesday F.C.178.5×Sports
Riyad Mahrez225.55×Sports
Christian Pulisic70.41×Sports
Raheem Sterling119.04×Sports
Tony Hawk49.79×Sports
Jonah Hill29.91×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Volcom40×Fashion & Accessoires
Kia Sportage34.62×Cars & Mobility
Sergio Agüero144.61×Sports
Timo Werner102.91×Sports
Thierry Henry56.41×Sports
Xavi61.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyle Walker audience
TraitClusterScore
Risk AppetiteTHRILL1.28
Early Adopter MentalityPOWER1.24
DIY MentalityTHRILL1.23
PatriotismCONSERVATISM1.2
Social Media UsageJOY1.17
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Kyle Walker
CountryShare
United Kingdom17.2%
United States6.3%
Brazil3.1%

See Kyle Walker audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Kyle Walker have in United States?

Kyle Walker has an estimated audience of 293,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Kyle Walker fans?

27.1% of Kyle Walker fans are female, 72.9% are male, with an average age of 33.1 years.

Which brands do Kyle Walker fans like most?

Kyle Walker fans show strongest brand affinity for Kevin De Bruyne (153.61×), Sheffield United F.C. (201.55×), and John Stones (394.75×) over the country average.

Where do Kyle Walker fans live in United States?

Kyle Walker fans in United States are most concentrated in California (reach 52,645), Texas (reach 33,039), and New York (reach 32,233). These three regions account for the largest share of the active audience.

What other brands do Kyle Walker fans also like?

Beyond Kyle Walker itself, the audience over-indexes on Sheffield United F.C. (201.55×), John Stones (394.75×), Thiago Silva (194.74×), and Sadio Mané (154.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.