MEMORIALS Audience in United States
MEMORIALS has an estimated audience of 853,316 people in United States. 40.4% are female, 59.6% are male, average age 34.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Sharon Osbourne, Microblogging, Dennis Quaid.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Sharon Osbourne, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the MEMORIALS audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Individualism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MEMORIALS fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 34.7 |
| Estimated audience size | 853,316 |
Audience persona
The typical MEMORIALS fan in United States is more male, around 34.7 years old, with strong Individualism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Sharon Osbourne | 20× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Dennis Quaid | 20× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Jennifer Love Hewitt | 15.76× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Ron Perlman | 20× | Movies & TV |
| John Malkovich | 20× | Movies & TV |
| Stephen Lang | 20× | Movies & TV |
| Avan Jogia | 17.18× | Movies & TV |
| Jesse Eisenberg | 14.84× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Ming-Na Wen | 18.82× | Movies & TV |
| Kim Zolciak | 20× | Movies & TV |
| Chiwetel Ejiofor | 20× | Movies & TV |
| Kristen Schaal | 17.98× | Movies & TV |
| The Salvation Army | 14.19× | Politics & Society |
| Borussia Dortmund | 11.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.78 |
| Family Orientation | CONSERVATISM | 1.75 |
| Sustainability | BALANCE | 1.7 |
| Patriotism | CONSERVATISM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Tradition | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Brazil | 10.5% |
| Argentina | 6.9% |
See MEMORIALS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for MEMORIALS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.