A data profile of the people who buy, follow and care about MEMORIALS in United States — modelled from more than twelve digital signal sources. MEMORIALS has an estimated audience of 989,635 people in United States.
The average MEMORIALS fan in United States is 35.2 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Sharon Osbourne, Jennifer Love Hewitt, Dennis Quaid, with strongest over-indexing on Sharon Osbourne (20× the country average).
Demographically, the MEMORIALS audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MEMORIALS fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Sharon Osbourne.
The key figures that characterise the MEMORIALS profile in United States.
41.4% are female, 58.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 35.2 |
| Estimated audience size | 989,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide MEMORIALS audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.8% |
| Brazil | 8.7% |
| Argentina | 7.1% |
Where the MEMORIALS audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~20K | 2.75× | |
| 02 | Texas | ~200K | 2.13× | |
| 03 | Oklahoma | ~10K | 1.32× | |
| 04 | Wyoming | ~2K | 1.30× | |
| 05 | New Mexico | ~6K | 1.24× | |
| 06 | Florida | ~80K | 1.22× | |
| 07 | Washington, District of Columbia | ~4K | 1.21× | |
| 08 | Illinois | ~40K | 1.18× | |
| 09 | Louisiana | ~10K | 1.18× | |
| 10 | Iowa | ~9K | 1.14× | |
| 11 | South Dakota | ~3K | 1.14× | |
| 12 | West Virginia | ~5K | 1.07× | |
| 13 | Ohio | ~30K | 1.06× | |
| 14 | Hawaii | ~4K | 1.05× | |
| 15 | Georgia | ~30K | 1.03× | |
| 16 | New Hampshire | ~4K | 1.01× | |
| 17 | California | ~100K | 0.97× | |
| 18 | Massachusetts | ~20K | 0.97× | |
| 19 | Indiana | ~20K | 0.96× | |
| 20 | Nebraska | ~5K | 0.96× | |
| 21 | Wisconsin | ~10K | 0.94× | |
| 22 | Alabama | ~10K | 0.93× | |
| 23 | Michigan | ~20K | 0.92× | |
| 24 | Tennessee | ~20K | 0.91× | |
| 25 | Kansas | ~7K | 0.91× | |
| 26 | New York | ~50K | 0.89× | |
| 27 | Arizona | ~20K | 0.89× | |
| 28 | Colorado | ~10K | 0.89× | |
| 29 | Arkansas | ~7K | 0.89× | |
| 30 | New Jersey | ~20K | 0.88× | |
| 31 | Virginia | ~20K | 0.88× | |
| 32 | Utah | ~8K | 0.88× | |
| 33 | Washington | ~20K | 0.87× | |
| 34 | Montana | ~2K | 0.87× | |
| 35 | South Carolina | ~10K | 0.86× | |
| 36 | Alaska | ~2K | 0.86× | |
| 37 | North Dakota | ~2K | 0.86× | |
| 38 | Minnesota | ~10K | 0.85× | |
| 39 | Missouri | ~10K | 0.84× | |
| 40 | Kentucky | ~10K | 0.84× | |
| 41 | Oregon | ~9K | 0.84× | |
| 42 | Idaho | ~4K | 0.84× | |
| 43 | Rhode Island | ~3K | 0.84× | |
| 44 | North Carolina | ~20K | 0.83× | |
| 45 | Maine | ~3K | 0.83× | |
| 46 | Delaware | ~2K | 0.82× | |
| 47 | Pennsylvania | ~30K | 0.81× | |
| 48 | Maryland | ~10K | 0.79× | |
| 49 | Connecticut | ~7K | 0.77× | |
| 50 | Nevada | ~7K | 0.71× |
The strongest cross-interests of the MEMORIALS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giphy | Technology & Electronics | 21.98× | ||
| 02 | Sharon Osbourne | Movies & TV | 20.00× | ||
| 03 | Jennifer Love Hewitt | Movies & TV | 20.00× | ||
| 04 | Dennis Quaid | Movies & TV | 20.00× | ||
| 05 | Jesse Eisenberg | Movies & TV | 20.00× | ||
| 06 | Ron Perlman | Movies & TV | 20.00× | ||
| 07 | John Malkovich | Movies & TV | 20.00× | ||
| 08 | Chiwetel Ejiofor | Movies & TV | 20.00× | ||
| 09 | Stephen Lang | Movies & TV | 20.00× | ||
| 10 | Massive open online course | Business & Career | 18.55× | ||
| 11 | Rosario Dawson | Movies & TV | 15.65× | ||
| 12 | The Salvation Army | Politics & Society | 15.15× | ||
| 13 | James Franco | Movies & TV | 15.06× | ||
| 14 | Avan Jogia | Movies & TV | 13.53× | ||
| 15 | Regina Hall | Movies & TV | 10.62× | ||
| 16 | Discount Tire | Shopping | 4.71× | ||
| 17 | Golden State Warriors | Sports | 3.75× | ||
| 18 | Religion | Business & Career | 2.59× | ||
| 19 | Donald Trump | Politics & Society | 2.42× | ||
| 20 | CNN | Movies & TV | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Individualism | JOY | 1.85× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.81× |
MEMORIALS has an estimated audience of 989,635 people in United States, concentrated in Texas and California.
41.4% of MEMORIALS fans are female, 58.6% are male, with an average age of 35.2 years.
MEMORIALS fans show strongest brand affinity for Sharon Osbourne (20×), Jennifer Love Hewitt (20×), and Dennis Quaid (20×) over the country average.
MEMORIALS fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond MEMORIALS itself, the audience over-indexes on Jennifer Love Hewitt (20×), Dennis Quaid (20×), James Franco (15.06×), and Giphy (21.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MEMORIALS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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