MEMORIALS Audience in United States
MEMORIALS has an estimated audience of 853,316 people in United States. 40.4% are female, 59.6% are male, average age 34.7. Top brand affinities: Kasik, Keith Stanfield, Home staging, Kaytranada, 3D printing.
Top brand affinities include Kasik, Keith Stanfield, Home staging, with strongest over-indexing on Kasik (17.98× the country average). Demographically, the MEMORIALS audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Individualism, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MEMORIALS fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 34.7 |
| Estimated audience size | 853,316 |
Audience persona
The typical MEMORIALS fan in United States is more male, around 34.7 years old, with strong Individualism tendencies and a notable affinity for Kasik.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kasik | 17.98× | Travel & Leisure |
| Keith Stanfield | 6.68× | Movies & TV |
| Home staging | 4.91× | Home & Garden |
| Kaytranada | 9.94× | Music & Radio |
| 3D printing | 2.05× | Technology & Electronics |
| Nationality | 1.72× | Politics & Society |
| Staycation | 2.52× | Home & Garden |
| Pillow | 1.61× | Home & Garden |
| Elsword | 11.15× | Games |
| Dental hygienist | 4.48× | Health |
| MK | 2.63× | Music & Radio |
| JDSU | 1.88× | Business & Career |
| FAO Schwarz | 4.53× | Shopping |
| Ken Burns | 4.14× | Movies & TV |
| iFood delivery | 20× | Food & Beverages |
| Figure painting (hobby) | 2.91× | Arts & Culture |
| Urban horticulture | 1.88× | Home & Garden |
| Nebraska Cornhuskers football | 1.78× | Sports |
| Glossier | 2.53× | Beauty & Wellness |
| N1 road (South Africa) | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.78 |
| Family Orientation | CONSERVATISM | 1.75 |
| Sustainability | BALANCE | 1.7 |
| Patriotism | CONSERVATISM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Tradition | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Brazil | 10.5% |
| Argentina | 6.9% |
See MEMORIALS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for MEMORIALS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.