SkyMiles Audience in United States

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SkyMiles has an estimated audience of 450,405 people in United States. 52.5% are female, 47.5% are male, average age 42.1. Top regions: Georgia, California, New York. Top brand affinities: Bob Evans, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average SkyMiles fan in United States is 42.1 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, New York. Top brand affinities include Bob Evans, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bob Evans (53.01× the country average). Demographically, the SkyMiles audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of SkyMiles fans

Demographic split for SkyMiles audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.1
Estimated audience size450,405

Audience persona

The typical SkyMiles fan in United States is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for SkyMiles in United States
RegionReachAffinity
Georgia58,9804.25×
California46,7660.94×
New York44,3271.76×
Florida37,4411.23×
Michigan23,4731.99×
Texas21,0010.54×
Minnesota18,3942.85×
Massachusetts14,0411.58×
Washington12,9581.43×
Utah12,5233.1×
North Carolina11,5450.85×
Ohio11,1700.81×
Virginia9,6180.88×
Illinois8,0320.54×
Tennessee8,0140.89×
New Jersey7,3370.64×
Pennsylvania7,2310.48×
South Carolina6,4830.96×
Alabama6,0420.96×
Wisconsin5,3590.79×
Maryland5,2890.68×
Kentucky5,2720.93×
Arizona4,9870.54×
Indiana4,8800.59×
Colorado4,5970.65×
Connecticut4,4260.98×
Oregon4,2560.82×
Nevada4,2250.97×
Louisiana4,2200.73×
Missouri4,0400.56×
Hawaii2,7621.43×
Mississippi2,3730.64×
Idaho2,3011.02×
Oklahoma1,9050.38×
Arkansas1,9020.51×
Iowa1,8860.51×
Washington, District of Columbia1,8301.35×
Kansas1,7310.49×
Montana1,5931.28×
New Hampshire1,4920.84×
North Dakota1,4071.52×
Maine1,3380.83×
Nebraska1,2030.53×
Rhode Island1,0840.76×
New Mexico9570.42×
Alaska8710.9×
South Dakota7680.74×
West Virginia6180.29×
Vermont6000.76×
Delaware3790.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SkyMiles audience
BrandAffinityCategory
Bob Evans53.01×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
U-Haul9.06×Business & Career
Income tax13.19×Business & Career
Planet Fitness3.97×Sports
Google Flights5.5×Travel & Leisure
American Express5.98×Business & Career
AAdvantage39.29×Travel & Leisure
Diaper bag5.26×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Torchy's Tacos11.48×Food & Beverages
Dollar Tree2.73×Shopping
Cruise Critic17.57×Travel & Leisure
Viking Cruises11.98×Travel & Leisure
southwest airlines3.59×Travel & Leisure
Business class5.45×Travel & Leisure
Expedia2.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SkyMiles audience
TraitClusterScore
TravellingTHRILL2.85
Career OrientationPOWER2.6
Quality AwarenessPREMIUM2.45
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.67
PatriotismCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for SkyMiles
CountryShare
United States59.6%
Canada5.2%
Brazil4.2%

See SkyMiles audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does SkyMiles have in United States?

SkyMiles has an estimated audience of 450,405 people in United States, concentrated in Georgia and California.

What is the gender split and age of SkyMiles fans?

52.5% of SkyMiles fans are female, 47.5% are male, with an average age of 42.1 years.

Which brands do SkyMiles fans like most?

SkyMiles fans show strongest brand affinity for Bob Evans (53.01×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do SkyMiles fans live in United States?

SkyMiles fans in United States are most concentrated in Georgia (reach 58,980), California (reach 46,766), and New York (reach 44,327). These three regions account for the largest share of the active audience.

What other brands do SkyMiles fans also like?

Beyond SkyMiles itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SkyMiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.