Rascasse Audience Intelligence

SkyMiles Target Market in United States

A data profile of the people who buy, follow and care about SkyMiles in United States — modelled from more than twelve digital signal sources. SkyMiles has an estimated audience of 449,552 people in United States.

#4028among Brand in United States#3168in Travel & Leisure

The average SkyMiles fan in United States is 42.1 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, New York.

Top brand affinities include Bob Evans, U-Haul, American Express, with strongest over-indexing on Bob Evans (40.56× the country average).

Demographically, the SkyMiles audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SkyMiles fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SkyMiles profile in United States.

Audience size
450K
in United States
Gender
52.5%♀
47.5% male
Age
42.1
average years
Country rank
#38947
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SkyMiles

52.5% are female, 47.5% are male, average age 42.1.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for SkyMiles audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.1
Estimated audience size449,552
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the SkyMiles audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

59.7%

of the worldwide SkyMiles audience comes from United States.

Worldwide audience distribution share by country for SkyMiles
CountryShare
United States59.7%
Canada5.2%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SkyMiles audience in United States is strongest.

Fig. 05

Top regions by affinity

SkyMiles customers by region in United States
#RegionReachAffinity×
01Georgia~60K4.27×
02Utah~10K2.99×
03Minnesota~20K2.80×
04Michigan~20K1.93×
05New York~40K1.67×
06Massachusetts~10K1.49×
07Washington~10K1.38×
08North Dakota~1K1.38×
09Hawaii~3K1.37×
10Washington, District of Columbia~2K1.22×
11Montana~1K1.20×
12Florida~40K1.17×
13Idaho~2K1.03×
14Alaska<1K1.03×
15Alabama~6K0.98×
16Connecticut~4K0.97×
17Nevada~4K0.96×
18Kentucky~5K0.95×
19Vermont<1K0.94×
20Maine~2K0.93×
21South Carolina~6K0.92×
22South Dakota<1K0.92×
23California~40K0.91×
24New Hampshire~2K0.90×
25Tennessee~8K0.88×
26Rhode Island~1K0.88×
27Virginia~9K0.83×
28Oregon~4K0.82×
29North Carolina~10K0.81×
30Ohio~10K0.80×
31Wisconsin~5K0.80×
32Mississippi~3K0.80×
33Delaware<1K0.79×
34Louisiana~5K0.78×
35West Virginia~2K0.77×
36Nebraska~2K0.74×
37Maryland~6K0.73×
38New Mexico~2K0.72×
39Arkansas~3K0.71×
40Kansas~2K0.69×
41Colorado~5K0.68×
42Iowa~3K0.68×
43New Jersey~8K0.66×
44Indiana~5K0.64×
45Missouri~5K0.63×
46Oklahoma~3K0.63×
47Arizona~6K0.61×
48Illinois~8K0.57×
49Texas~20K0.55×
50Pennsylvania~8K0.52×
Fig. 06

Affinity by region

Affinity by region — SkyMiles, United States
0.52×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SkyMiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SkyMiles audience
#·InterestCategoryAffinity×
01AAdvantageTravel & Leisure40.61×
02Bob EvansFood & Beverages40.56×
03Cruise CriticTravel & Leisure14.56×
04Torchy's TacosFood & Beverages11.48×
05U-HaulBusiness & Career11.34×
06Travel insuranceTravel & Leisure9.45×
07First class travelTravel & Leisure6.39×
08American ExpressBusiness & Career6.21×
09Online bankingBusiness & Career6.05×
10FedExBusiness & Career4.89×
11QVCMovies & TV4.38×
12Home automationTechnology & Electronics4.32×
13Google FlightsTravel & Leisure4.10×
14Sustainable energyHome & Garden3.96×
15Car rentalsCars & Mobility3.91×
16Mortgage loansBusiness & Career3.79×
17AirbnbTravel & Leisure3.30×
18Vehicle insuranceCars & Mobility3.13×
19Dollar TreeShopping2.60×
20PinterestInternet & Social Media2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SkyMiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SkyMiles audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.40×
Career OrientationPOWER3.21×
TravellingTHRILL2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SkyMiles audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SkyMiles's target market in United States?

SkyMiles's target market in United States covers an estimated 449,552 people, concentrated in Georgia and California.

02

What is the gender split and age of SkyMiles customers?

52.5% of the SkyMiles audience are female, 47.5% are male, with an average age of 42.1 years.

03

Which brands do SkyMiles fans like most?

SkyMiles fans show strongest brand affinity for Bob Evans (40.56×), U-Haul (11.34×), and American Express (6.21×) over the country average.

04

Where do SkyMiles fans live in United States?

SkyMiles fans in United States are most concentrated in Georgia (reach ~60K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SkyMiles fans also like?

Beyond SkyMiles itself, the audience over-indexes on U-Haul (11.34×), American Express (6.21×), AAdvantage (40.61×), and First class travel (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See SkyMiles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SkyMiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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