A data profile of the people who buy, follow and care about Curitiba in Brazil — modelled from more than twelve digital signal sources. Curitiba has an estimated audience of 6,863,819 people in Brazil.
Curitiba has an estimated audience of 6,863,819 people in Brazil. 58.0% are female, 42.0% are male, average age 41.6. Top brand affinities: Paraná Clube, Instagram, Country music, Rock music, MSN.
Top brand affinities include Paraná Clube, Instagram, Country music, with strongest over-indexing on Paraná Clube (6.66× the country average).
Demographically, the Curitiba audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Curitiba fan in Brazil is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Paraná Clube.
The key figures that characterise the Curitiba profile in Brazil.
58.0% are female, 42.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.6 |
| Estimated audience size | 6,863,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Curitiba audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 77.8% |
| United States | 6.3% |
| Mexico | 2.7% |
The strongest cross-interests of the Curitiba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paraná Clube | Sports | 6.66× | ||
| 02 | MSN | News | 2.34× | ||
| 03 | Flickr | Internet & Social Media | 2.05× | ||
| 04 | Bossa nova | Music & Radio | 1.95× | ||
| 05 | Country music | Music & Radio | 1.90× | ||
| 06 | Rock music | Music & Radio | 1.87× | ||
| 07 | Spanish language | Politics & Society | 1.84× | ||
| 08 | Internet & Social Media | 1.77× | |||
| 09 | Pop music | Music & Radio | 1.75× | ||
| 10 | Hip hop music | Music & Radio | 1.73× | ||
| 11 | Anne Hathaway | Movies & TV | 1.63× | ||
| 12 | Shopping malls | Shopping | 1.62× | ||
| 13 | Public transport | Cars & Mobility | 1.60× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.58× | ||
| 15 | Lodging | Travel & Leisure | 1.57× | ||
| 16 | Real property | Home & Garden | 1.56× | ||
| 17 | Medicine | Business & Career | 1.54× | ||
| 18 | Google Maps | Internet & Social Media | 1.52× | ||
| 19 | Soul music | Music & Radio | 1.51× | ||
| 20 | Action movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Tradition | CONSERVATISM | 1.36× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Curitiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.