Rascasse Audience Intelligence

red mango Target Market in United States

A data profile of the people who buy, follow and care about red mango in United States — modelled from more than twelve digital signal sources. red mango has an estimated audience of 285,600 people in United States.

#5141among Brand in United States#2550in Food & Beverages

The average red mango fan in United States is 38.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Illinois, New Jersey.

Top brand affinities include Bad Santa, Tim Horton, High School DxD, with strongest over-indexing on Bad Santa (954.51× the country average).

Demographically, the red mango audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical red mango fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Bad Santa.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the red mango profile in United States.

Audience size
286K
in United States
Gender
76.2%♀
23.8% male
Age
38.3
average years
Country rank
#49571
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of red mango

76.2% are female, 23.8% are male, average age 38.3.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for red mango audience in United States
MetricValue
Female76.2%
Male23.8%
Average age38.3
Estimated audience size285,600
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the red mango audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3917%
40-4923%
50+19%
Fig. 04

Worldwide distribution

76.6%

of the worldwide red mango audience comes from United States.

Worldwide audience distribution share by country for red mango
CountryShare
United States76.6%
India5.6%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the red mango audience in United States is strongest.

Fig. 05

Top regions by affinity

red mango customers by region in United States
#RegionReachAffinity×
01New Hampshire~10K9.60×
02New York~200K9.52×
03Illinois~60K5.88×
04Indiana~20K4.40×
05New Jersey~30K4.37×
06Kentucky~9K2.49×
07Wyoming<1K1.17×
08Texas~30K1.16×
09Nebraska~1K0.97×
10Virginia~7K0.91×
11Alaska<1K0.86×
12North Dakota<1K0.86×
13North Carolina~7K0.85×
14Nevada~2K0.84×
15Montana<1K0.84×
16South Dakota<1K0.84×
17West Virginia~1K0.81×
18Maine<1K0.81×
19Idaho~1K0.78×
20Delaware<1K0.78×
21Mississippi~2K0.76×
22Rhode Island<1K0.76×
23New Mexico~1K0.75×
24Connecticut~2K0.73×
25Hawaii<1K0.73×
26Massachusetts~4K0.72×
27Washington, District of Columbia<1K0.72×
28Arkansas~2K0.67×
29Iowa~2K0.65×
30Kansas~2K0.65×
31Utah~2K0.64×
32Oklahoma~2K0.62×
33Alabama~2K0.57×
34Louisiana~2K0.57×
35Oregon~2K0.55×
36South Carolina~2K0.53×
37Wisconsin~2K0.51×
38Washington~3K0.50×
39Maryland~3K0.50×
40Missouri~2K0.50×
41Minnesota~2K0.50×
42Tennessee~3K0.48×
43Colorado~2K0.47×
44Arizona~3K0.46×
45Michigan~3K0.41×
46Georgia~4K0.40×
47California~10K0.39×
48Pennsylvania~4K0.39×
49Florida~8K0.38×
50Ohio~3K0.38×
Fig. 06

Affinity by region

Affinity by region — red mango, United States
0.38×1.00×9.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the red mango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for red mango audience
#·InterestCategoryAffinity×
01Bad SantaMovies & TV954.51×
02High School DxDMovies & TV128.54×
03Rosario + VampireLiterature111.41×
04Tim HortonSports106.38×
058 Ball PoolSports63.70×
06Drink mixFood & Beverages14.91×
07Group buyingShopping14.02×
08Frozen yogurtFood & Beverages14.02×
09Indiana UniversityBusiness & Career14.02×
10Jrue HolidaySports14.02×
11Rose LeslieMovies & TV14.02×
12James McAvoyMovies & TV12.44×
13International educationBusiness & Career9.93×
14SmoothieFood & Beverages9.52×
15Chocolate cakeFood & Beverages7.14×
16Anne HathawayMovies & TV6.11×
17Dylan O'BrienMovies & TV5.09×
18Dunkin' DonutsFood & Beverages4.14×
19CookbookFood & Beverages3.67×
20SubwayFood & Beverages2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the red mango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by red mango audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.57×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by red mango audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.82×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is red mango's target market in United States?

red mango's target market in United States covers an estimated 285,600 people, concentrated in New York and Illinois.

02

What is the gender split and age of red mango customers?

76.2% of the red mango audience are female, 23.8% are male, with an average age of 38.3 years.

03

Which brands do red mango fans like most?

red mango fans show strongest brand affinity for Bad Santa (954.51×), Tim Horton (106.38×), and High School DxD (128.54×) over the country average.

04

Where do red mango fans live in United States?

red mango fans in United States are most concentrated in New York (reach ~200K), Illinois (reach ~60K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do red mango fans also like?

Beyond red mango itself, the audience over-indexes on Tim Horton (106.38×), High School DxD (128.54×), 8 Ball Pool (63.7×), and Rosario + Vampire (111.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See red mango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for red mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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