Rascasse Audience Intelligence

Oakville, Ontario Audience in United States

A data profile of the people who buy, follow and care about Oakville, Ontario in United States — modelled from more than twelve digital signal sources. Oakville, Ontario has an estimated audience of 325,226 people in United States.

#580among City in United States#5383among POI in United States#3830in Travel & Leisure

The average Oakville, Ontario fan in United States is 42.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Missouri, California.

Top brand affinities include Tim Horton, Midnight in Paris, FIFA World Cup, with strongest over-indexing on Tim Horton (67.61× the country average).

Demographically, the Oakville, Ontario audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oakville, Ontario fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Tim Horton.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oakville, Ontario profile in United States.

Audience size
325K
in United States
Gender
62.0%♀
38.0% male
Age
42.6
average years
Country rank
#46356
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oakville, Ontario fans

62.0% are female, 38.0% are male, average age 42.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Oakville, Ontario audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.6
Estimated audience size325,226
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Oakville, Ontario audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Oakville, Ontario audience comes from United States.

Worldwide audience distribution share by country for Oakville, Ontario
CountryShare
Canada60.4%
United States15.1%
Saudi Arabia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oakville, Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Oakville, Ontario fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K7.25×
02Illinois~50K4.55×
03Connecticut~10K3.31×
04Washington, District of Columbia~2K2.16×
05Michigan~20K2.06×
06Washington~10K2.06×
07Virginia~20K1.89×
08New York~30K1.45×
09New Jersey~10K1.26×
10Massachusetts~7K1.05×
11Vermont<1K1.05×
12Iowa~3K1.03×
13Indiana~6K1.00×
14Maryland~6K1.00×
15Alaska<1K0.97×
16California~30K0.95×
17Maine~1K0.95×
18North Dakota<1K0.95×
19New Hampshire~1K0.94×
20Rhode Island<1K0.93×
21South Dakota<1K0.93×
22Ohio~9K0.92×
23Montana<1K0.90×
24Delaware<1K0.88×
25Pennsylvania~10K0.87×
26West Virginia~1K0.85×
27Hawaii~1K0.85×
28Minnesota~4K0.84×
29Idaho~1K0.84×
30Nebraska~1K0.82×
31New Mexico~1K0.82×
32Tennessee~5K0.81×
33Wisconsin~4K0.81×
34Oregon~3K0.80×
35Mississippi~2K0.80×
36Kansas~2K0.80×
37Arkansas~2K0.79×
38Kentucky~3K0.77×
39Colorado~4K0.76×
40Nevada~2K0.76×
41Utah~2K0.75×
42Florida~20K0.73×
43South Carolina~4K0.73×
44Oklahoma~3K0.73×
45Texas~20K0.72×
46Alabama~3K0.71×
47Louisiana~3K0.71×
48Georgia~7K0.68×
49North Carolina~7K0.68×
50Arizona~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Oakville, Ontario, United States
0.68×1.00×7.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oakville, Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oakville, Ontario audience
#·InterestCategoryAffinity×
01Tim HortonSports67.61×
02Midnight in ParisMovies & TV33.59×
03Ligue 1Sports15.21×
04Christian PulisicSports15.21×
05FIFA Club World CupSports15.21×
06Jrue HolidaySports15.21×
07Germany national football teamSports15.21×
08Leicester City F.C.Sports15.21×
09Mohamed SalahSports15.21×
10Bad SantaMovies & TV15.21×
11Rose McGowanMovies & TV15.04×
12Copa LibertadoresSports14.08×
13st louis bluesSports13.82×
14Los Angeles FCSports11.85×
15Pedro PascalMovies & TV5.55×
16Anne HathawayMovies & TV4.65×
17Diaper bagKids & Family3.66×
18FIFA World CupSports2.86×
19Planet FitnessSports2.55×
20Burger KingFood & Beverages2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oakville, Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oakville, Ontario audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
PatriotismCONSERVATISM1.57×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oakville, Ontario audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oakville, Ontario have in United States?

Oakville, Ontario has an estimated audience of 325,226 people in United States, concentrated in Illinois and Missouri.

02

What is the gender split and age of Oakville, Ontario fans?

62.0% of Oakville, Ontario fans are female, 38.0% are male, with an average age of 42.6 years.

03

Which brands do Oakville, Ontario fans like most?

Oakville, Ontario fans show strongest brand affinity for Tim Horton (67.61×), Midnight in Paris (33.59×), and FIFA World Cup (2.86×) over the country average.

04

Where do Oakville, Ontario fans live in United States?

Oakville, Ontario fans in United States are most concentrated in Illinois (reach ~50K), Missouri (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oakville, Ontario fans also like?

Beyond Oakville, Ontario itself, the audience over-indexes on Midnight in Paris (33.59×), FIFA World Cup (2.86×), Ligue 1 (15.21×), and Christian Pulisic (15.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oakville, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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