Oakville, Ontario Audience in United States

Oakville, Ontario has an estimated audience of 325,226 people in United States. 62.0% are female, 38.0% are male, average age 42.6. Top regions: Illinois, Missouri, California. Top brand affinities: Tim Horton, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Oakville, Ontario fan in United States is 42.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Missouri, California. Top brand affinities include Tim Horton, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tim Horton (97.35× the country average). Demographically, the Oakville, Ontario audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Oakville, Ontario fans

Demographic split for Oakville, Ontario audience in United States
MetricValue
Female62.0%
Male38.0%
Average age42.6
Estimated audience size325,226

Audience persona

The typical Oakville, Ontario fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Oakville, Ontario in United States
RegionReachAffinity
Illinois55,5405.13×
Missouri40,7917.78×
California35,7041×
New York20,8961.15×
Texas19,2290.69×
Virginia17,0922.16×
Washington15,3412.35×
Florida13,3890.61×
Connecticut12,4643.82×
Michigan12,1401.43×
Pennsylvania7,5300.69×
New Jersey6,9920.85×
Ohio6,9820.7×
Indiana6,2121.05×
Maryland5,7931.04×
Georgia5,5260.55×
North Carolina5,2900.54×
Massachusetts5,1190.8×
Tennessee4,7590.73×
Arizona3,1960.48×
Colorado3,1740.62×
Wisconsin2,9870.61×
Minnesota2,9650.64×
Iowa2,8051.05×
Washington, District of Columbia2,6202.68×
Oregon2,4750.66×
South Carolina2,1460.44×
Kentucky2,1410.53×
Alabama2,1160.47×
Louisiana1,7110.41×
Nevada1,5320.49×
Kansas1,4870.58×
Oklahoma1,3740.38×
Utah1,1790.4×
Mississippi1,1330.42×
Arkansas1,1010.41×
New Hampshire7530.59×
Maine6920.59×
Nebraska6670.41×
Idaho6630.41×
Hawaii6330.45×
Rhode Island5020.49×
West Virginia5000.33×
New Mexico4890.3×
Delaware4190.47×
Montana3980.44×
Vermont3920.69×
South Dakota2800.37×
Alaska2610.37×
North Dakota2370.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakville, Ontario audience
BrandAffinityCategory
Tim Horton97.35×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Lisa Rinna19.58×Movies & TV
FIFA World Cup3.72×Sports
Midnight in Paris32.07×Movies & TV
MSN3.02×News
st louis blues14×Sports
Hobby Lobby2.89×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Jrue Holiday15.21×Sports
Pedro Pascal5.39×Movies & TV
Crazy, Stupid, Love.11.55×Movies & TV
Los Angeles FC12.12×Sports
St. Louis Cardinals4.91×Sports
Aldi2.42×Shopping
Metaphysics3.45×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakville, Ontario audience
TraitClusterScore
Community OrientationOPEN1.63
IndulgenceJOY1.54
Risk AppetiteTHRILL1.44
LGBTQ+ IdentityOPEN1.37
TravellingTHRILL1.33
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Oakville, Ontario
CountryShare
Canada60.4%
United States15.1%
Saudi Arabia7.6%

See Oakville, Ontario audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Oakville, Ontario have in United States?

Oakville, Ontario has an estimated audience of 325,226 people in United States, concentrated in Illinois and Missouri.

What is the gender split and age of Oakville, Ontario fans?

62.0% of Oakville, Ontario fans are female, 38.0% are male, with an average age of 42.6 years.

Which brands do Oakville, Ontario fans like most?

Oakville, Ontario fans show strongest brand affinity for Tim Horton (97.35×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Oakville, Ontario fans live in United States?

Oakville, Ontario fans in United States are most concentrated in Illinois (reach 55,540), Missouri (reach 40,791), and California (reach 35,704). These three regions account for the largest share of the active audience.

What other brands do Oakville, Ontario fans also like?

Beyond Oakville, Ontario itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakville, Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.