Historical romance Audience in United States

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Historical romance has an estimated audience of 2,996,556 people in United States. 78.2% are female, 21.8% are male, average age 44.3. Top regions: California, Florida, Texas. Top brand affinities: Diane Keaton, Titanic (1997 film), Wattpad, Capital One, Google News.

The average Historical romance fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Diane Keaton, Titanic (1997 film), Wattpad, with strongest over-indexing on Diane Keaton (14.39× the country average). Demographically, the Historical romance audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Historical romance fans

Demographic split for Historical romance audience in United States
MetricValue
Female78.2%
Male21.8%
Average age44.3
Estimated audience size2,996,556

Audience persona

The typical Historical romance fan in United States is more female, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Historical romance in United States
RegionReachAffinity
California226,6630.69×
Florida189,8140.94×
Texas169,2010.66×
New York168,0201×
Ohio76,7380.83×
Pennsylvania72,8550.72×
North Carolina71,7730.8×
Illinois69,2690.69×
Georgia68,0500.74×
Virginia65,1670.89×
Michigan63,8340.81×
Washington57,5050.96×
Massachusetts52,4660.89×
Tennessee48,1100.8×
New Jersey46,6100.61×
Maryland45,7690.89×
Indiana45,4050.83×
Missouri45,0720.93×
Arizona39,0940.64×
Wisconsin35,3900.79×
Minnesota35,3400.82×
Kentucky33,0850.88×
Colorado32,2560.68×
Louisiana31,7570.82×
Oregon29,1110.85×
Oklahoma27,1530.82×
South Carolina26,7960.59×
Alabama25,8660.62×
Utah25,0790.93×
Mississippi23,8120.96×
Connecticut22,7650.76×
Arkansas18,5100.75×
Kansas17,0220.72×
Iowa16,1600.65×
Idaho15,8841.06×
Hawaii15,1731.18×
Nevada14,7440.51×
West Virginia14,7431.06×
Alaska14,7132.3×
Nebraska13,8780.92×
Maine13,6771.27×
New Hampshire13,1601.11×
Montana12,8261.54×
New Mexico12,8190.85×
South Dakota12,6591.83×
North Dakota12,3262×
Wyoming11,9262.69×
Rhode Island11,7301.23×
Vermont11,5372.19×
Delaware11,3801.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Historical romance audience
BrandAffinityCategory
Diane Keaton14.39×Movies & TV
Titanic (1997 film)28.9×Movies & TV
Wattpad22.52×Internet & Social Media
Capital One7.8×Business & Career
Google News10.31×News
Alexander Skarsgård21.14×Movies & TV
Google Maps6.02×Internet & Social Media
Ethan Hawke16.88×Movies & TV
Clint Eastwood13.11×Movies & TV
Billy Bob Thornton12.67×Movies & TV
Indeed.com5.96×Business & Career
Beetlejuice7.02×Movies & TV
Charlie Hunnam14.54×Movies & TV
Kate Winslet19.07×Movies & TV
Willem Dafoe20.64×Movies & TV
Moto Guzzi33.67×Cars & Mobility
Catherine Zeta-Jones14.73×Movies & TV
Jennifer Garner15.01×Movies & TV
Bruce Willis9.03×Movies & TV
Big Little Lies (TV series)23.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Historical romance audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
Risk AppetiteTHRILL2.02
TraditionCONSERVATISM1.73
MindfulnessBALANCE1.62
Community OrientationOPEN1.55
CreativityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Historical romance
CountryShare
United States34.5%
United Kingdom10.6%
Japan6.4%

See Historical romance audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Historical romance have in United States?

Historical romance has an estimated audience of 2,996,556 people in United States, concentrated in California and Florida.

What is the gender split and age of Historical romance fans?

78.2% of Historical romance fans are female, 21.8% are male, with an average age of 44.3 years.

Which brands do Historical romance fans like most?

Historical romance fans show strongest brand affinity for Diane Keaton (14.39×), Titanic (1997 film) (28.9×), and Wattpad (22.52×) over the country average.

Where do Historical romance fans live in United States?

Historical romance fans in United States are most concentrated in California (reach 226,663), Florida (reach 189,814), and Texas (reach 169,201). These three regions account for the largest share of the active audience.

What other brands do Historical romance fans also like?

Beyond Historical romance itself, the audience over-indexes on Titanic (1997 film) (28.9×), Wattpad (22.52×), Capital One (7.8×), and Google News (10.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Historical romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.