Rascasse Audience Intelligence

Historical romance Audience in United States

A data profile of the people who buy, follow and care about Historical romance in United States — modelled from more than twelve digital signal sources. Historical romance has an estimated audience of 2,996,556 people in United States.

#40among Literary genre in United States#5117among Topic in United States#171in Literature

The average Historical romance fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Book discussion club, Goodreads, Kate Winslet, with strongest over-indexing on Book discussion club (9.25× the country average).

Demographically, the Historical romance audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Historical romance fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Historical romance profile in United States.

Audience size
3M
in United States
Gender
78.2%♀
21.8% male
Age
44.3
average years
Country rank
#10319
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Historical romance fans

78.2% are female, 21.8% are male, average age 44.3.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Historical romance audience in United States
MetricValue
Female78.2%
Male21.8%
Average age44.3
Estimated audience size2,996,556
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Historical romance audience in United States
Age bracketShare%
16-1917%
20-2911%
30-3914%
40-4919%
50+40%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Historical romance audience comes from United States.

Worldwide audience distribution share by country for Historical romance
CountryShare
United States34.5%
United Kingdom10.6%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Historical romance audience in United States is strongest.

Fig. 05

Top regions by affinity

Historical romance fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.31×
02Vermont~6K1.22×
03South Dakota~8K1.20×
04North Dakota~7K1.16×
05Montana~9K1.13×
06Delaware~9K1.10×
07Rhode Island~10K1.08×
08Maine~10K1.07×
09Hawaii~10K1.05×
10New Hampshire~10K1.05×
11Idaho~20K1.03×
12West Virginia~10K1.03×
13Washington, District of Columbia~9K1.00×
14Utah~30K0.99×
15Mississippi~20K0.99×
16Nebraska~10K0.99×
17New Mexico~10K0.99×
18Kentucky~40K0.96×
19Oklahoma~30K0.96×
20Arkansas~20K0.96×
21Oregon~30K0.95×
22Washington~60K0.94×
23Missouri~50K0.94×
24Kansas~20K0.94×
25Indiana~50K0.93×
26Louisiana~40K0.93×
27Iowa~20K0.93×
28New York~200K0.92×
29Tennessee~50K0.91×
30Maryland~50K0.91×
31Connecticut~30K0.91×
32Ohio~80K0.90×
33Virginia~70K0.90×
34Massachusetts~50K0.90×
35Wisconsin~40K0.90×
36Minnesota~40K0.89×
37Alabama~40K0.89×
38Nevada~30K0.89×
39Michigan~70K0.88×
40South Carolina~40K0.88×
41Colorado~40K0.86×
42Florida~200K0.85×
43North Carolina~80K0.85×
44Arizona~50K0.84×
45Georgia~80K0.83×
46Pennsylvania~80K0.81×
47New Jersey~60K0.81×
48Illinois~80K0.80×
49Texas~200K0.71×
50California~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Historical romance, United States
0.69×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Historical romance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Historical romance audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature42.76×
02Dan StevensMovies & TV14.19×
03Kate WinsletMovies & TV12.44×
04Isla FisherMovies & TV11.81×
05GoodreadsLiterature9.75×
06Downton AbbeyMovies & TV9.38×
07Book discussion clubLiterature9.25×
08Gossip GirlMovies & TV8.81×
09Theo JamesMovies & TV8.58×
10Dennis QuaidMovies & TV7.52×
11Young-adult fictionLiterature7.13×
12Twilight (series)Movies & TV6.51×
13Leonardo DiCaprioMovies & TV6.15×
14Anne HathawayMovies & TV5.17×
15Crime fictionLiterature5.16×
16BestsellerLiterature5.03×
17Vikings (TV series)Movies & TV4.53×
18E-book readersTechnology & Electronics4.06×
19Romance novelsLiterature3.09×
20SupermanMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Historical romance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Historical romance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Community OrientationOPEN1.64×
TraditionCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Historical romance audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Historical romance have in United States?

Historical romance has an estimated audience of 2,996,556 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Historical romance fans?

78.2% of Historical romance fans are female, 21.8% are male, with an average age of 44.3 years.

03

Which brands do Historical romance fans like most?

Historical romance fans show strongest brand affinity for Book discussion club (9.25×), Goodreads (9.75×), and Kate Winslet (12.44×) over the country average.

04

Where do Historical romance fans live in United States?

Historical romance fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Historical romance fans also like?

Beyond Historical romance itself, the audience over-indexes on Goodreads (9.75×), Kate Winslet (12.44×), Superman (2.41×), and Isla Fisher (11.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Historical romance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Historical romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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