Historical romance Audience in Germany
Historical romance has an estimated audience of 407,924 people in Germany. 74.7% are female, 25.3% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Product design, Dog breed, Home construction, Artistic inspiration, Home Office.
The average Historical romance fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Product design, Dog breed, Home construction, with strongest over-indexing on Product design (4.11× the country average). Demographically, the Historical romance audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Historical romance fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 40.6 |
| Estimated audience size | 407,924 |
Audience persona
The typical Historical romance fan in Germany is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 40,362 | 0.73× |
| Bayern | 30,586 | 0.47× |
| Nordrhein-Westfalen | 30,387 | 0.34× |
| Sachsen-Anhalt | 17,556 | 1.66× |
| Thüringen | 17,291 | 1.66× |
| Niedersachsen | 15,390 | 0.39× |
| Rheinland-Pfalz | 15,336 | 0.75× |
| Sachsen | 15,251 | 0.76× |
| Brandenburg | 14,857 | 1.17× |
| Mecklenburg-Vorpommern | 13,915 | 1.79× |
| Schleswig-Holstein | 13,135 | 0.9× |
| Hessen | 13,040 | 0.42× |
| Saarland | 12,585 | 2.51× |
| Berlin | 9,402 | 0.52× |
| Hamburg | 8,643 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.11× | Business & Career |
| Dog breed | 2.09× | Pets & Animals |
| Home construction | 2.07× | Home & Garden |
| Artistic inspiration | 2.59× | Arts & Culture |
| Home Office | 2.47× | Business & Career |
| Rossmann | 1.56× | Shopping |
| Škoda Kodiaq | 3.67× | Cars & Mobility |
| South Asian cuisine | 12× | Food & Beverages |
| Goes | 1.59× | Travel & Leisure |
| The Hollies (Official) | 10.6× | Music & Radio |
| Hendaye | 19.1× | Travel & Leisure |
| Progressive rock | 2.42× | Music & Radio |
| Collectable | 2.21× | Kids & Family |
| Natural rubber | 2.97× | Cars & Mobility |
| Mothercare | 2.45× | Kids & Family |
| Theocracy | 12.86× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 3.02× | Travel & Leisure |
| Minestrone | 3.11× | Food & Beverages |
| Time (magazine) | 2.44× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.24 |
| Individualism | JOY | 2.03 |
| Convenience Orientation | PREMIUM | 1.93 |
| Community Orientation | OPEN | 1.8 |
| Spirituality | BALANCE | 1.79 |
| Creativity | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 10.6% |
| Japan | 6.4% |
See Historical romance audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Historical romance have in Germany?
Historical romance has an estimated audience of 407,924 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Historical romance fans?
74.7% of Historical romance fans are female, 25.3% are male, with an average age of 40.6 years.
Which brands do Historical romance fans like most?
Historical romance fans show strongest brand affinity for Product design (4.11×), Dog breed (2.09×), and Home construction (2.07×) over the country average.
Where do Historical romance fans live in Germany?
Historical romance fans in Germany are most concentrated in Baden-Württemberg (reach 40,362), Bayern (reach 30,586), and Nordrhein-Westfalen (reach 30,387). These three regions account for the largest share of the active audience.
What other brands do Historical romance fans also like?
Beyond Historical romance itself, the audience over-indexes on Dog breed (2.09×), Home construction (2.07×), Artistic inspiration (2.59×), and Home Office (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Historical romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.