A data profile of the people who buy, follow and care about Dolce Vita (TVB) in Germany — modelled from more than twelve digital signal sources. Dolce Vita (TVB) has an estimated audience of 540,402 people in Germany.
The average Dolce Vita (TVB) fan in Germany is 39.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Firefly (airline), SriLankan Airlines, Beck, with strongest over-indexing on Firefly (airline) (133.47× the country average).
Demographically, the Dolce Vita (TVB) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dolce Vita (TVB) fan in Germany is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Firefly (airline).
The key figures that characterise the Dolce Vita (TVB) profile in Germany.
57.0% are female, 43.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 39.1 |
| Estimated audience size | 540,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Dolce Vita (TVB) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.8% |
| Germany | 10.3% |
| Italy | 9.5% |
Where the Dolce Vita (TVB) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.96× | |
| 02 | Niedersachsen | ~80K | 1.59× | |
| 03 | Bayern | ~100K | 1.54× | |
| 04 | Baden-Württemberg | ~100K | 1.53× | |
| 05 | Brandenburg | ~20K | 1.18× | |
| 06 | Bremen | ~5K | 1.13× | |
| 07 | Berlin | ~20K | 1.03× | |
| 08 | Hessen | ~30K | 0.87× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.86× | |
| 10 | Sachsen-Anhalt | ~10K | 0.85× | |
| 11 | Rheinland-Pfalz | ~20K | 0.82× | |
| 12 | Sachsen | ~20K | 0.74× | |
| 13 | Thüringen | ~9K | 0.71× | |
| 14 | Schleswig-Holstein | ~10K | 0.70× | |
| 15 | Saarland | ~4K | 0.58× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.55× |
The strongest cross-interests of the Dolce Vita (TVB) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firefly (airline) | Travel & Leisure | 133.47× | ||
| 02 | SriLankan Airlines | Travel & Leisure | 69.43× | ||
| 03 | Beck | Music & Radio | 20.00× | ||
| 04 | David Gilmour | Music & Radio | 20.00× | ||
| 05 | Sportfreunde Stiller | Music & Radio | 20.00× | ||
| 06 | MGMT | Music & Radio | 20.00× | ||
| 07 | schwarzkopf | Beauty & Wellness | 20.00× | ||
| 08 | Aritzia | Fashion & Accessoires | 20.00× | ||
| 09 | Jules Verne | Literature | 20.00× | ||
| 10 | Wir sind Helden | Music & Radio | 20.00× | ||
| 11 | Cessna | Cars & Mobility | 20.00× | ||
| 12 | Die Antwoord | Music & Radio | 20.00× | ||
| 13 | Arctic Monkeys | Music & Radio | 20.00× | ||
| 14 | Aveda | Beauty & Wellness | 19.93× | ||
| 15 | Florence and the Machine | Music & Radio | 17.35× | ||
| 16 | Die Ärzte | Music & Radio | 15.30× | ||
| 17 | Air India | Travel & Leisure | 13.30× | ||
| 18 | Jack White | Movies & TV | 9.70× | ||
| 19 | David Bowie | Music & Radio | 5.97× | ||
| 20 | RV park | Cars & Mobility | 5.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.66× | |
| Risk Appetite | THRILL | 1.47× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| Indulgence | JOY | 0.88× |
Dolce Vita (TVB) has an estimated audience of 540,402 people in Germany, concentrated in Bayern and Baden-Württemberg.
57.0% of Dolce Vita (TVB) fans are female, 43.0% are male, with an average age of 39.1 years.
Dolce Vita (TVB) fans show strongest brand affinity for Firefly (airline) (133.47×), SriLankan Airlines (69.43×), and Beck (20×) over the country average.
Dolce Vita (TVB) fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dolce Vita (TVB) itself, the audience over-indexes on SriLankan Airlines (69.43×), Beck (20×), David Gilmour (20×), and Sportfreunde Stiller (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dolce Vita (TVB). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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