A data profile of the people who buy, follow and care about Dolce Vita (TVB) in Italy — modelled from more than twelve digital signal sources. Dolce Vita (TVB) has an estimated audience of 496,870 people in Italy.
Dolce Vita (TVB) has an estimated audience of 496,870 people in Italy. 59.2% are female, 40.8% are male, average age 42.6. Top brand affinities: Buddha Bar, Jollibee, Riedel (glass manufacturer), Juventus Stadium, Pop art.
Top brand affinities include Buddha Bar, Jollibee, Riedel (glass manufacturer), with strongest over-indexing on Buddha Bar (267.54× the country average).
Demographically, the Dolce Vita (TVB) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
The typical Dolce Vita (TVB) fan in Italy is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Buddha Bar.
The key figures that characterise the Dolce Vita (TVB) profile in Italy.
59.2% are female, 40.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.6 |
| Estimated audience size | 496,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Dolce Vita (TVB) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.8% |
| Germany | 10.3% |
| Italy | 9.5% |
The strongest cross-interests of the Dolce Vita (TVB) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buddha Bar | Food & Beverages | 267.54× | ||
| 02 | Riedel (glass manufacturer) | Home & Garden | 56.35× | ||
| 03 | Jollibee | Food & Beverages | 29.29× | ||
| 04 | FK Partizan | Sports | 20.00× | ||
| 05 | Blade Runner | Movies & TV | 11.38× | ||
| 06 | Pop art | Arts & Culture | 9.91× | ||
| 07 | Juventus Stadium | Sports | 6.97× | ||
| 08 | Qatar Airways | Travel & Leisure | 5.53× | ||
| 09 | Starbucks | Food & Beverages | 2.99× | ||
| 10 | Draught beer | Food & Beverages | 2.94× | ||
| 11 | YouTube Music | Internet & Social Media | 2.44× | ||
| 12 | TV talkshows | Movies & TV | 2.42× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 2.05× | ||
| 14 | Wine cellar | Food & Beverages | 1.99× | ||
| 15 | Art exhibition | Arts & Culture | 1.91× | ||
| 16 | Tuttosport | Sports | 1.88× | ||
| 17 | Wine tasting | Food & Beverages | 1.74× | ||
| 18 | Wikipedia | Internet & Social Media | 1.73× | ||
| 19 | McDonald's | Food & Beverages | 1.70× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.41× | |
| Risk Appetite | THRILL | 1.31× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.90× | |
| Community Orientation | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dolce Vita (TVB). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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