Aritzia Audience in Germany
Aritzia has an estimated audience of 270,612 people in Germany. 77.1% are female, 22.9% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: gold necklaces, Dolce Vita (TVB), Naomi Scott, COS, Saoirse Ronan.
The average Aritzia fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include gold necklaces, Dolce Vita (TVB), Naomi Scott, with strongest over-indexing on gold necklaces (78.83× the country average). Demographically, the Aritzia audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Tradition, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Aritzia fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 29.1 |
| Estimated audience size | 270,612 |
Audience persona
The typical Aritzia fan in Germany is more female, around 29.1 years old, with strong Tradition tendencies and a notable affinity for gold necklaces.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,729 | 1.09× |
| Bayern | 56,746 | 1.3× |
| Baden-Württemberg | 43,085 | 1.17× |
| Hessen | 31,090 | 1.51× |
| Niedersachsen | 24,836 | 0.95× |
| Berlin | 18,771 | 1.55× |
| Rheinland-Pfalz | 14,239 | 1.05× |
| Schleswig-Holstein | 9,870 | 1.02× |
| Hamburg | 9,740 | 1.59× |
| Sachsen | 8,434 | 0.64× |
| Brandenburg | 6,842 | 0.82× |
| Thüringen | 3,993 | 0.58× |
| Sachsen-Anhalt | 3,937 | 0.56× |
| Mecklenburg-Vorpommern | 2,806 | 0.54× |
| Saarland | 2,240 | 0.67× |
| Bremen | 2,232 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| gold necklaces | 78.83× | Fashion & Accessoires |
| Dolce Vita (TVB) | 20× | Movies & TV |
| Naomi Scott | 20× | Movies & TV |
| COS | 4.1× | Shopping |
| Saoirse Ronan | 10.6× | Movies & TV |
| Hermès | 2.25× | Fashion & Accessoires |
| Intersport | 4.16× | Shopping |
| Luxury Lifestyle | 3.88× | Shopping |
| Uniqlo | 2.89× | Shopping |
| Mc Paper | 5.44× | Business & Career |
| Retro style | 2.7× | Fashion & Accessoires |
| Urban Outfitters | 3.59× | Shopping |
| Bend, Oregon | 16.44× | Travel & Leisure |
| Revolt (TV network) | 15.15× | Movies & TV |
| Euphoria | 1.54× | Movies & TV |
| Yahoo!ショッピング | 1.93× | |
| Vintage | 3.11× | Fashion & Accessoires |
| Health And Beauty | 2.87× | Beauty & Wellness |
| Vintage clothing | 2.34× | Fashion & Accessoires |
| Kylie Jenner | 3.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.1 |
| Individualism | JOY | 0.99 |
| Urban Lifestyle | OPEN | 0.97 |
| Sustainability | BALANCE | 0.93 |
| Mindfulness | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 23.7% |
| China | 3.5% |
See Aritzia audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Aritzia have in Germany?
Aritzia has an estimated audience of 270,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aritzia fans?
77.1% of Aritzia fans are female, 22.9% are male, with an average age of 29.1 years.
Which brands do Aritzia fans like most?
Aritzia fans show strongest brand affinity for gold necklaces (78.83×), Dolce Vita (TVB) (20×), and Naomi Scott (20×) over the country average.
Where do Aritzia fans live in Germany?
Aritzia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,729), Bayern (reach 56,746), and Baden-Württemberg (reach 43,085). These three regions account for the largest share of the active audience.
What other brands do Aritzia fans also like?
Beyond Aritzia itself, the audience over-indexes on Dolce Vita (TVB) (20×), Naomi Scott (20×), COS (4.1×), and Saoirse Ronan (10.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aritzia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.