Women's Wear Daily Audience in Germany
Women's Wear Daily has an estimated audience of 8,228 people in Germany. 73.4% are female, 26.6% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Business English, Personalised Gifts, Alaska, Google Analytics, Golden Gate.
The average Women's Wear Daily fan in Germany is 35.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Business English, Personalised Gifts, Alaska, with strongest over-indexing on Business English (10.8× the country average). Demographically, the Women's Wear Daily audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Women's Wear Daily fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 35.7 |
| Estimated audience size | 8,228 |
Audience persona
The typical Women's Wear Daily fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 84,391 | 2.32× |
| Nordrhein-Westfalen | 53,420 | 1.08× |
| Hessen | 34,560 | 2× |
| Baden-Württemberg | 23,885 | 0.77× |
| Berlin | 18,900 | 1.87× |
| Niedersachsen | 11,123 | 0.51× |
| Rheinland-Pfalz | 10,050 | 0.89× |
| Hamburg | 6,532 | 1.28× |
| Schleswig-Holstein | 5,770 | 0.71× |
| Sachsen | 5,719 | 0.51× |
| Thüringen | 5,141 | 0.89× |
| Brandenburg | 4,645 | 0.66× |
| Sachsen-Anhalt | 3,683 | 0.63× |
| Mecklenburg-Vorpommern | 2,971 | 0.69× |
| Bremen | 2,811 | 1.45× |
| Saarland | 1,884 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 10.8× | Business & Career |
| Personalised Gifts | 5.28× | Home & Garden |
| Alaska | 6.91× | Travel & Leisure |
| Google Analytics | 4.12× | Internet & Social Media |
| Golden Gate | 8.74× | Games |
| CAC 40 | 2.19× | Business & Career |
| Jeepney | 26.42× | Cars & Mobility |
| Sailor | 6.58× | Travel & Leisure |
| Jura Mountains | 7.76× | Travel & Leisure |
| Progressive rock | 2.09× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.92× | Music & Radio |
| Ipag Business School | 20× | Business & Career |
| Tuscany | 5.21× | Travel & Leisure |
| Škoda Kodiaq | 2.26× | Cars & Mobility |
| Commercial mortgage | 2.18× | Business & Career |
| Sub Zero (Official) | 11.61× | Literature |
| Necktie | 5.27× | Fashion & Accessoires |
| Public speaking | 5.43× | Politics & Society |
| Home Delivery | 2.58× | Food & Beverages |
| Handmade Gifts | 1.83× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.28 |
| Sustainability | BALANCE | 3.12 |
| Early Adopter Mentality | POWER | 2.31 |
| Individualism | JOY | 2.12 |
| Quality Awareness | PREMIUM | 2.11 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.4% |
| United States | 13.3% |
| India | 9.3% |
See Women's Wear Daily audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Women's Wear Daily have in Germany?
Women's Wear Daily has an estimated audience of 8,228 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Women's Wear Daily fans?
73.4% of Women's Wear Daily fans are female, 26.6% are male, with an average age of 35.7 years.
Which brands do Women's Wear Daily fans like most?
Women's Wear Daily fans show strongest brand affinity for Business English (10.8×), Personalised Gifts (5.28×), and Alaska (6.91×) over the country average.
Where do Women's Wear Daily fans live in Germany?
Women's Wear Daily fans in Germany are most concentrated in Bayern (reach 84,391), Nordrhein-Westfalen (reach 53,420), and Hessen (reach 34,560). These three regions account for the largest share of the active audience.
What other brands do Women's Wear Daily fans also like?
Beyond Women's Wear Daily itself, the audience over-indexes on Personalised Gifts (5.28×), Alaska (6.91×), Google Analytics (4.12×), and Golden Gate (8.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's Wear Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.