Rascasse Audience Intelligence

Women's Wear Daily Audience in Germany

A data profile of the people who buy, follow and care about Women's Wear Daily in Germany — modelled from more than twelve digital signal sources. Women's Wear Daily has an estimated audience of 226,612 people in Germany.

#12among Fashion magazine in Germany#693among Website / Newspaper / Magazine in Germany#928in Fashion & Accessoires

The average Women's Wear Daily fan in Germany is 35.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Chennai Super Kings, Tanishq, BSE SENSEX, with strongest over-indexing on Chennai Super Kings (41.41× the country average).

Demographically, the Women's Wear Daily audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Women's Wear Daily fan in Germany is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Chennai Super Kings.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's Wear Daily profile in Germany.

Audience size
227K
in Germany
Gender
73.4%♀
26.6% male
Age
35.7
average years
Country rank
#20981
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Women's Wear Daily

73.4% are female, 26.6% are male, average age 35.7.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Women's Wear Daily audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age35.7
Estimated audience size226,612
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Women's Wear Daily audience in Germany
Age bracketShare%
16-1926%
20-2923%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Women's Wear Daily audience comes from Germany.

Worldwide audience distribution share by country for Women's Wear Daily
CountryShare
Germany24.8%
China16.9%
United States9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's Wear Daily audience in Germany is strongest.

Fig. 05

Top regions by affinity

Women's Wear Daily fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K2.06×
02Hessen~30K1.70×
03Berlin~20K1.69×
04Bremen~2K1.13×
05Hamburg~6K1.11×
06Saarland~3K1.01×
07Nordrhein-Westfalen~50K1.00×
08Schleswig-Holstein~8K0.98×
09Rheinland-Pfalz~10K0.91×
10Mecklenburg-Vorpommern~4K0.91×
11Sachsen-Anhalt~5K0.90×
12Thüringen~5K0.90×
13Brandenburg~6K0.88×
14Baden-Württemberg~30K0.83×
15Sachsen~9K0.81×
16Niedersachsen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Women's Wear Daily, Germany
0.72×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's Wear Daily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's Wear Daily audience
#·InterestCategoryAffinity×
01State Bank of IndiaBusiness & Career56.63×
02TanishqFashion & Accessoires45.27×
03Ranveer SinghMovies & TV43.41×
04BSE SENSEXBusiness & Career42.41×
05Chennai Super KingsSports41.41×
06AllSaintsShopping32.90×
07AvedaBeauty & Wellness30.57×
08Men's Health (magazine)Fashion & Accessoires26.26×
09Mercure HotelsTravel & Leisure24.71×
10paul smithFashion & Accessoires20.00×
11ChennaiTravel & Leisure18.39×
12AccentureBusiness & Career16.76×
13SkinCeuticalsBeauty & Wellness16.07×
14North KoreaTravel & Leisure15.75×
15HindiPolitics & Society12.29×
16Newcastle United F.C.Sports11.35×
17Novak DjokovicSports10.71×
18Maison MargielaFashion & Accessoires9.67×
19Ligue 1Sports6.21×
20UniqloShopping4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's Wear Daily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's Wear Daily audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.14×
Early Adopter MentalityPOWER2.33×
SustainabilityBALANCE2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's Wear Daily audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
Need for SecurityCONSERVATISM0.69×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's Wear Daily have in Germany?

Women's Wear Daily has an estimated audience of 226,612 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Women's Wear Daily fans?

73.4% of Women's Wear Daily fans are female, 26.6% are male, with an average age of 35.7 years.

03

Which brands do Women's Wear Daily fans like most?

Women's Wear Daily fans show strongest brand affinity for Chennai Super Kings (41.41×), Tanishq (45.27×), and BSE SENSEX (42.41×) over the country average.

04

Where do Women's Wear Daily fans live in Germany?

Women's Wear Daily fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Hessen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Women's Wear Daily fans also like?

Beyond Women's Wear Daily itself, the audience over-indexes on Tanishq (45.27×), BSE SENSEX (42.41×), Aveda (30.57×), and AllSaints (32.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in Germany

See Women's Wear Daily audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women's Wear Daily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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