Katharina Althaus Audience in Germany
Katharina Althaus has an estimated audience of 506,388 people in Germany. 44.5% are female, 55.5% are male, average age 40.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Information technology consulting, Goes, Hawesko, Chalkidiki, Stradivarius.
The average Katharina Althaus fan in Germany is 40.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Information technology consulting, Goes, Hawesko, with strongest over-indexing on Information technology consulting (12.46× the country average). Demographically, the Katharina Althaus audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Scientists
Demographics of Katharina Althaus fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 40.3 |
| Estimated audience size | 506,388 |
Audience persona
The typical Katharina Althaus fan in Germany is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Information technology consulting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 144,247 | 1.57× |
| Nordrhein-Westfalen | 111,422 | 0.89× |
| Baden-Württemberg | 91,322 | 1.17× |
| Sachsen | 38,170 | 1.37× |
| Niedersachsen | 37,379 | 0.68× |
| Hessen | 34,796 | 0.8× |
| Thüringen | 27,855 | 1.92× |
| Rheinland-Pfalz | 21,933 | 0.77× |
| Brandenburg | 18,486 | 1.05× |
| Sachsen-Anhalt | 16,506 | 1.12× |
| Berlin | 15,329 | 0.6× |
| Schleswig-Holstein | 12,586 | 0.61× |
| Mecklenburg-Vorpommern | 12,098 | 1.11× |
| Saarland | 7,617 | 1.09× |
| Hamburg | 5,192 | 0.4× |
| Bremen | 4,131 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information technology consulting | 12.46× | Technology & Electronics |
| Goes | 2.29× | Travel & Leisure |
| Hawesko | 7.28× | Food & Beverages |
| Chalkidiki | 6.68× | Travel & Leisure |
| Stradivarius | 1.81× | Shopping |
| Benicarló | 35.77× | Travel & Leisure |
| Urban horticulture | 1.59× | Home & Garden |
| Oliver Kahn | 3.29× | Sports |
| Matala, Crete | 8.66× | Travel & Leisure |
| 12 Monkeys (TV series) | 5.03× | Movies & TV |
| Time (magazine) | 1.59× | News |
| Ottumwa, Iowa | 47.26× | Travel & Leisure |
| Google Analytics | 1.8× | Internet & Social Media |
| Easy Home Meals | 29.23× | Food & Beverages |
| Alaska | 2.19× | Travel & Leisure |
| Hebe | 2.86× | Home & Garden |
| Building insulation | 2.48× | Home & Garden |
| Bull riding | 3.67× | Sports |
| Graham Greene (actor) | 2.17× | |
| Emperor Entertainment Group | 1.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Sports Activity | POWER | 1.48 |
| Travelling | THRILL | 1.17 |
| Indulgence | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.8% |
| Austria | 4.2% |
| Switzerland | 0.8% |
See Katharina Althaus audiences in other countries
More Scientists audiences in Germany
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Frequently asked questions
How many fans does Katharina Althaus have in Germany?
Katharina Althaus has an estimated audience of 506,388 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Katharina Althaus fans?
44.5% of Katharina Althaus fans are female, 55.5% are male, with an average age of 40.3 years.
Which brands do Katharina Althaus fans like most?
Katharina Althaus fans show strongest brand affinity for Information technology consulting (12.46×), Goes (2.29×), and Hawesko (7.28×) over the country average.
Where do Katharina Althaus fans live in Germany?
Katharina Althaus fans in Germany are most concentrated in Bayern (reach 144,247), Nordrhein-Westfalen (reach 111,422), and Baden-Württemberg (reach 91,322). These three regions account for the largest share of the active audience.
What other brands do Katharina Althaus fans also like?
Beyond Katharina Althaus itself, the audience over-indexes on Goes (2.29×), Hawesko (7.28×), Chalkidiki (6.68×), and Stradivarius (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Katharina Althaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.