Craigslist Audience in Germany
Craigslist has an estimated audience of 540,305 people in Germany. 53.6% are female, 46.4% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HR.com, FHA insured loan, RMF FM, Computer-aided software engineering, Silkroad Online.
The average Craigslist fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HR.com, FHA insured loan, RMF FM, with strongest over-indexing on HR.com (120.7× the country average). Demographically, the Craigslist audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace
Demographics of Craigslist fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 29.7 |
| Estimated audience size | 540,305 |
Audience persona
The typical Craigslist fan in Germany is balanced, around 29.7 years old, with strong Risk Appetite tendencies and a notable affinity for HR.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,601 | 0.9× |
| Bayern | 95,322 | 1.1× |
| Baden-Württemberg | 69,584 | 0.94× |
| Berlin | 65,576 | 2.71× |
| Hessen | 55,839 | 1.36× |
| Niedersachsen | 45,966 | 0.88× |
| Rheinland-Pfalz | 25,430 | 0.94× |
| Sachsen | 21,977 | 0.83× |
| Schleswig-Holstein | 17,483 | 0.9× |
| Brandenburg | 14,259 | 0.85× |
| Hamburg | 11,862 | 0.97× |
| Thüringen | 10,225 | 0.74× |
| Sachsen-Anhalt | 9,794 | 0.7× |
| Mecklenburg-Vorpommern | 5,712 | 0.55× |
| Saarland | 5,322 | 0.8× |
| Bremen | 3,788 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HR.com | 120.7× | Business & Career |
| FHA insured loan | 143.96× | Business & Career |
| RMF FM | 34.81× | Music & Radio |
| Computer-aided software engineering | 65.51× | Technology & Electronics |
| Silkroad Online | 56.82× | Games |
| AOL | 14.8× | Internet & Social Media |
| Magdalena Gessler | 40.06× | Movies & TV |
| MoneyGram | 11.36× | Business & Career |
| Order & Chaos Online | 57.78× | Games |
| Information technology | 4.05× | Business & Career |
| Bindass | 87.72× | Movies & TV |
| Consumer electronics | 1.94× | Technology & Electronics |
| Punjabi cuisine | 39.7× | Food & Beverages |
| Personal water craft | 11.64× | Cars & Mobility |
| Business analysis | 18.25× | Business & Career |
| Reseller | 8.46× | Shopping |
| Salvador, Bahia | 52.94× | Travel & Leisure |
| Business | 2.01× | Business & Career |
| Business analytics | 13.76× | Technology & Electronics |
| Google Maps | 2.71× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.65 |
| Career Orientation | POWER | 2.03 |
| Urban Lifestyle | OPEN | 1.94 |
| Quality Awareness | PREMIUM | 1.91 |
| DIY Mentality | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.8% |
| Canada | 4.1% |
| China | 1.4% |
See Craigslist audiences in other countries
More Marketplace audiences in Germany
- Flipkart (666,904)
- Taobao (565,808)
- AbeBooks (411,745)
- Marktplaats.nl (379,336)
- LetGo (306,815)
Frequently asked questions
How many fans does Craigslist have in Germany?
Craigslist has an estimated audience of 540,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Craigslist fans?
53.6% of Craigslist fans are female, 46.4% are male, with an average age of 29.7 years.
Which brands do Craigslist fans like most?
Craigslist fans show strongest brand affinity for HR.com (120.7×), FHA insured loan (143.96×), and RMF FM (34.81×) over the country average.
Where do Craigslist fans live in Germany?
Craigslist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,601), Bayern (reach 95,322), and Baden-Württemberg (reach 69,584). These three regions account for the largest share of the active audience.
What other brands do Craigslist fans also like?
Beyond Craigslist itself, the audience over-indexes on FHA insured loan (143.96×), RMF FM (34.81×), Computer-aided software engineering (65.51×), and Silkroad Online (56.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Craigslist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.