Rascasse Audience Intelligence

Craigslist Audience in Germany

A data profile of the people who buy, follow and care about Craigslist in Germany — modelled from more than twelve digital signal sources. Craigslist has an estimated audience of 14,988 people in Germany.

#11among Marketplace in Germany#2799among Website / Newspaper / Magazine in Germany#1059in Shopping

The average Craigslist fan in Germany is 29.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FHA insured loan, HR.com, Computer-aided software engineering, with strongest over-indexing on FHA insured loan (143.96× the country average).

Demographically, the Craigslist audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Craigslist fan in Germany is balanced, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for FHA insured loan.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Craigslist profile in Germany.

Audience size
15K
in Germany
Gender
53.6%♀
46.4% male
Age
29.7
average years
Country rank
#80986
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Craigslist

53.6% are female, 46.4% are male, average age 29.7.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Craigslist audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age29.7
Estimated audience size14,988
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Craigslist audience in Germany
Age bracketShare%
16-1953%
20-2915%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Craigslist audience comes from Germany.

Worldwide audience distribution share by country for Craigslist
CountryShare
United States36.8%
Canada20.0%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Craigslist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Craigslist fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.56×
02Hessen~60K1.34×
03Bayern~90K1.07×
04Hamburg~10K0.97×
05Rheinland-Pfalz~30K0.95×
06Baden-Württemberg~70K0.94×
07Schleswig-Holstein~20K0.92×
08Nordrhein-Westfalen~100K0.90×
09Niedersachsen~50K0.89×
10Bremen~4K0.89×
11Saarland~6K0.88×
12Brandenburg~10K0.87×
13Sachsen~20K0.85×
14Thüringen~10K0.80×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Craigslist, Germany
0.67×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Craigslist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Craigslist audience
#·InterestCategoryAffinity×
01FHA insured loanBusiness & Career143.96×
02HR.comBusiness & Career120.70×
03BindassMovies & TV87.72×
04Computer-aided software engineeringTechnology & Electronics65.51×
05Order & Chaos OnlineGames57.78×
06Silkroad OnlineGames56.82×
07Salvador, BahiaTravel & Leisure52.94×
08Magdalena GesslerMovies & TV40.06×
09Punjabi cuisineFood & Beverages39.70×
10RMF FMMusic & Radio34.81×
11Business analysisBusiness & Career18.25×
12AOLInternet & Social Media14.80×
13Business analyticsTechnology & Electronics13.76×
14Personal water craftCars & Mobility11.64×
15MoneyGramBusiness & Career11.36×
16ResellerShopping8.46×
17Information technologyBusiness & Career4.05×
18Google MapsInternet & Social Media2.71×
19BusinessBusiness & Career2.01×
20Consumer electronicsTechnology & Electronics1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Craigslist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Craigslist audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.29×
Career OrientationPOWER1.28×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Craigslist audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
SpiritualityBALANCE0.87×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Craigslist have in Germany?

Craigslist has an estimated audience of 14,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Craigslist fans?

53.6% of Craigslist fans are female, 46.4% are male, with an average age of 29.7 years.

03

Which brands do Craigslist fans like most?

Craigslist fans show strongest brand affinity for FHA insured loan (143.96×), HR.com (120.7×), and Computer-aided software engineering (65.51×) over the country average.

04

Where do Craigslist fans live in Germany?

Craigslist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Craigslist fans also like?

Beyond Craigslist itself, the audience over-indexes on HR.com (120.7×), Computer-aided software engineering (65.51×), Silkroad Online (56.82×), and RMF FM (34.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in Germany

See Craigslist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Craigslist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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