Fantasy sport Audience in Germany
Fantasy sport has an estimated audience of 275,576 people in Germany. 25.0% are female, 75.0% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Fantasy cricket, Indian Premier League, Schneider Electric, HDFC Bank, Ludo (board game).
The average Fantasy sport fan in Germany is 35.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Fantasy cricket, Indian Premier League, Schneider Electric, with strongest over-indexing on Fantasy cricket (78.2× the country average). Demographically, the Fantasy sport audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fantasy sport fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 35.5 |
| Estimated audience size | 275,576 |
Audience persona
The typical Fantasy sport fan in Germany is more male, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Fantasy cricket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 27,861 | 0.63× |
| Nordrhein-Westfalen | 27,103 | 0.45× |
| Berlin | 27,098 | 2.2× |
| Hessen | 22,953 | 1.09× |
| Baden-Württemberg | 16,883 | 0.45× |
| Niedersachsen | 11,360 | 0.42× |
| Brandenburg | 9,400 | 1.1× |
| Thüringen | 7,542 | 1.07× |
| Sachsen | 7,505 | 0.56× |
| Sachsen-Anhalt | 7,325 | 1.03× |
| Rheinland-Pfalz | 6,469 | 0.47× |
| Mecklenburg-Vorpommern | 5,947 | 1.13× |
| Saarland | 5,911 | 1.75× |
| Bremen | 5,801 | 2.46× |
| Schleswig-Holstein | 5,540 | 0.56× |
| Hamburg | 3,949 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fantasy cricket | 78.2× | Sports |
| Indian Premier League | 13.35× | Sports |
| Schneider Electric | 33.62× | Technology & Electronics |
| HDFC Bank | 58.04× | Business & Career |
| Ludo (board game) | 39.88× | Games |
| Cricket | 10.56× | Sports |
| Indian Premier League | 17× | Sports |
| India national cricket team | 14.58× | Sports |
| STAR Sports | 22.93× | Movies & TV |
| Cricket World Cup | 16.14× | Sports |
| Sonepar | 11.87× | Shopping |
| OPPO | 17.54× | Technology & Electronics |
| Chennai Super Kings | 15.32× | Sports |
| Trade Republic | 4.52× | Business & Career |
| ICC - International Cricket Council | 25.24× | Sports |
| Royal Challengers Bangalore | 15.84× | Sports |
| Stockbroker | 11.04× | Business & Career |
| National Stock Exchange of India | 35.27× | Business & Career |
| Music of Bollywood | 14.66× | Music & Radio |
| Personalised Gifts | 5.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.07 |
| Travelling | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.39 |
| Risk Appetite | THRILL | 1.32 |
| Extroversion | THRILL | 1.3 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 49.4% |
| United States | 28.6% |
| Italy | 2.9% |
See Fantasy sport audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fantasy sport have in Germany?
Fantasy sport has an estimated audience of 275,576 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fantasy sport fans?
25.0% of Fantasy sport fans are female, 75.0% are male, with an average age of 35.5 years.
Which brands do Fantasy sport fans like most?
Fantasy sport fans show strongest brand affinity for Fantasy cricket (78.2×), Indian Premier League (13.35×), and Schneider Electric (33.62×) over the country average.
Where do Fantasy sport fans live in Germany?
Fantasy sport fans in Germany are most concentrated in Bayern (reach 27,861), Nordrhein-Westfalen (reach 27,103), and Berlin (reach 27,098). These three regions account for the largest share of the active audience.
What other brands do Fantasy sport fans also like?
Beyond Fantasy sport itself, the audience over-indexes on Indian Premier League (13.35×), Schneider Electric (33.62×), HDFC Bank (58.04×), and Ludo (board game) (39.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fantasy sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.