OPPO Audience in Germany
OPPO has an estimated audience of 354,115 people in Germany. 36.9% are female, 63.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Poultry farming, Lieferando.de, Immowelt, Commerzbank, Esso.
The average OPPO fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Poultry farming, Lieferando.de, Immowelt, with strongest over-indexing on Poultry farming (10.68× the country average). Demographically, the OPPO audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of OPPO fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 34.6 |
| Estimated audience size | 354,115 |
Audience persona
The typical OPPO fan in Germany is more male, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Poultry farming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,216 | 1.16× |
| Bayern | 64,834 | 1.14× |
| Baden-Württemberg | 53,420 | 1.11× |
| Hessen | 40,646 | 1.51× |
| Niedersachsen | 35,302 | 1.03× |
| Sachsen | 17,258 | 0.99× |
| Rheinland-Pfalz | 16,683 | 0.94× |
| Berlin | 16,356 | 1.03× |
| Schleswig-Holstein | 11,844 | 0.93× |
| Brandenburg | 9,133 | 0.83× |
| Sachsen-Anhalt | 8,414 | 0.92× |
| Hamburg | 8,246 | 1.03× |
| Thüringen | 8,044 | 0.89× |
| Mecklenburg-Vorpommern | 5,459 | 0.81× |
| Saarland | 3,418 | 0.79× |
| Bremen | 2,713 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Poultry farming | 10.68× | Politics & Society |
| Lieferando.de | 3.7× | Food & Beverages |
| Immowelt | 4.47× | Home & Garden |
| Commerzbank | 3.56× | Business & Career |
| Esso | 6.44× | Cars & Mobility |
| COS | 5.41× | Shopping |
| Xiaomi | 5.14× | Technology & Electronics |
| Electronic funds transfer | 3.19× | Business & Career |
| Netto Marken-Discount | 2.48× | Shopping |
| Sunexpress | 4.35× | Travel & Leisure |
| AutoScout24 | 2.57× | Cars & Mobility |
| Building automation | 10.85× | Business & Career |
| Teufel (manufacturer) | 7.84× | Technology & Electronics |
| Congstar | 4.79× | Technology & Electronics |
| CinemaxX | 6.22× | Movies & TV |
| Computer security | 4.25× | Business & Career |
| Fisherman's Friend | 11.71× | Food & Beverages |
| Beef cattle | 11.27× | Pets & Animals |
| Western Union | 3.9× | Business & Career |
| Edeka | 2.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.88 |
| Need for Security | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
| Social Media Usage | JOY | 1.06 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 20.5% |
| Japan | 7.4% |
| China | 6.0% |
See OPPO audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does OPPO have in Germany?
OPPO has an estimated audience of 354,115 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OPPO fans?
36.9% of OPPO fans are female, 63.1% are male, with an average age of 34.6 years.
Which brands do OPPO fans like most?
OPPO fans show strongest brand affinity for Poultry farming (10.68×), Lieferando.de (3.7×), and Immowelt (4.47×) over the country average.
Where do OPPO fans live in Germany?
OPPO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,216), Bayern (reach 64,834), and Baden-Württemberg (reach 53,420). These three regions account for the largest share of the active audience.
What other brands do OPPO fans also like?
Beyond OPPO itself, the audience over-indexes on Lieferando.de (3.7×), Immowelt (4.47×), Commerzbank (3.56×), and Esso (6.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OPPO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.