Rascasse Audience Intelligence

West Germany Audience in Germany

A data profile of the people who buy, follow and care about West Germany in Germany — modelled from more than twelve digital signal sources. West Germany has an estimated audience of 2,777,694 people in Germany.

#24among Region in Germany#139among POI in Germany#191in Travel & Leisure

The average West Germany fan in Germany is 44.1 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Heath Ledger, Müller (company), with strongest over-indexing on Tagesschau (3.43× the country average).

Demographically, the West Germany audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical West Germany fan in Germany is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Germany profile in Germany.

Audience size
2.8M
in Germany
Gender
50.9%♀
49.1% male
Age
44.1
average years
Country rank
#2338
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Germany fans

50.9% are female, 49.1% are male, average age 44.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for West Germany audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age44.1
Estimated audience size2,777,694
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the West Germany audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

80.0%

of the worldwide West Germany audience comes from Germany.

Worldwide audience distribution share by country for West Germany
CountryShare
Germany80.0%
Romania3.2%
United States3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

West Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K5.50×
02Bremen~20K0.98×
03Brandenburg~80K0.95×
04Hessen~200K0.94×
05Bayern~400K0.88×
06Saarland~30K0.86×
07Hamburg~50K0.85×
08Sachsen-Anhalt~60K0.84×
09Thüringen~60K0.84×
10Rheinland-Pfalz~100K0.83×
11Mecklenburg-Vorpommern~40K0.81×
12Nordrhein-Westfalen~500K0.77×
13Baden-Württemberg~300K0.76×
14Sachsen~100K0.75×
15Schleswig-Holstein~70K0.73×
16Niedersachsen~200K0.69×
Fig. 06

Affinity by region

Affinity by region — West Germany, Germany
0.69×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Germany audience
#·InterestCategoryAffinity×
01Sam NeillMovies & TV13.30×
02MärklinKids & Family13.30×
03Chennai Super KingsSports13.30×
04Patti SmithMusic & Radio13.30×
05James FrancoMovies & TV12.31×
06Heath LedgerMovies & TV12.25×
07Kate BushMusic & Radio9.40×
08BeckMusic & Radio8.52×
09Political scienceBusiness & Career4.70×
10SatireLiterature3.64×
11RTL TelevisionMovies & TV3.61×
12TagesschauMovies & TV3.43×
13Junge FreiheitNews3.38×
14Western UnionBusiness & Career3.25×
15Müller (company)Food & Beverages3.14×
16Der TagesspiegelNews3.11×
17VolunteeringPolitics & Society2.69×
18TransfermarktSports2.51×
19PoliticsPolitics & Society2.10×
20KauflandShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Germany audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
Community OrientationOPEN1.58×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Germany audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Germany have in Germany?

West Germany has an estimated audience of 2,777,694 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of West Germany fans?

50.9% of West Germany fans are female, 49.1% are male, with an average age of 44.1 years.

03

Which brands do West Germany fans like most?

West Germany fans show strongest brand affinity for Tagesschau (3.43×), Heath Ledger (12.25×), and Müller (company) (3.14×) over the country average.

04

Where do West Germany fans live in Germany?

West Germany fans in Germany are most concentrated in Berlin (reach ~700K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do West Germany fans also like?

Beyond West Germany itself, the audience over-indexes on Heath Ledger (12.25×), Müller (company) (3.14×), Sam Neill (13.3×), and RTL Television (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See West Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for West Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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