Muslim world Audience in United States

Muslim world logo

Muslim world has an estimated audience of 978,002 people in United States. 57.1% are female, 42.9% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Bank account, Electrolyte, Natural rubber, Combat sport, Mothercare.

The average Muslim world fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Electrolyte, Natural rubber, with strongest over-indexing on Bank account (3.41× the country average). Demographically, the Muslim world audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Muslim world fans

Demographic split for Muslim world audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.7
Estimated audience size978,002

Audience persona

The typical Muslim world fan in United States is more female, around 35.7 years old, with strong Pet Ownership tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Muslim world in United States
RegionReachAffinity
California62,1470.58×
Texas58,7370.7×
New York31,7270.58×
Florida27,8340.42×
Illinois20,4720.63×
Virginia14,9710.63×
New Jersey14,8590.6×
North Carolina13,1910.45×
Pennsylvania12,4720.38×
Georgia11,9930.4×
Massachusetts11,0240.57×
Minnesota10,6540.76×
Kentucky10,6020.86×
Ohio10,4000.35×
Michigan10,3530.4×
Indiana9,4570.53×
Mississippi9,2991.15×
Maryland8,9370.53×
Washington8,8900.45×
Alabama8,3960.61×
Arizona8,3520.42×
Louisiana8,2680.66×
Arkansas8,2611.03×
Oklahoma8,0790.74×
Missouri8,0140.51×
West Virginia7,6771.69×
Tennessee7,3320.37×
South Carolina7,2800.49×
Kansas7,0910.92×
Idaho7,0891.45×
Hawaii6,7721.61×
Iowa6,7320.84×
Montana6,6782.46×
South Dakota6,5922.92×
Oregon6,5690.59×
Wisconsin6,5040.44×
North Dakota6,4183.19×
New Hampshire6,3261.64×
Nebraska6,1941.26×
Connecticut6,1850.63×
New Mexico6,1621.26×
Nevada6,1420.65×
Rhode Island6,1081.96×
Maine6,1041.74×
Colorado6,0650.39×
Utah6,0270.69×
Vermont6,0083.5×
Delaware5,4702.03×
Washington, District of Columbia3,9501.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muslim world audience
BrandAffinityCategory
Bank account3.41×Business & Career
Electrolyte5.55×Health
Natural rubber2.39×Cars & Mobility
Combat sport1.57×Sports
Mothercare2.5×Kids & Family
Cachorro4.09×Pets & Animals
Emigrate (band)6.52×Music & Radio
Sears2.95×Shopping
UK garage3.02×Music & Radio
Tail lift10.27×Cars & Mobility
Laguna (province)5.49×
Dental hygienist3.38×Health
Acoustic music1.98×Music & Radio
VBulletin37.85×Internet & Social Media
La Opinión2.99×News
El Palomar, Buenos Aires19.38×Travel & Leisure
Mackenzie Foy3.15×Fashion & Accessoires
Laneige2.19×Beauty & Wellness
Women's empowerment1.71×Politics & Society
Tierra Cali2.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muslim world audience
TraitClusterScore
Pet OwnershipJOY2.53
Design AffinityPREMIUM2.2
Luxury OrientationPREMIUM1.7
IndulgenceJOY1.52
Urban LifestyleOPEN1.45
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Muslim world
CountryShare
Indonesia13.5%
Malaysia8.0%
Saudi Arabia5.1%

See Muslim world audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Muslim world have in United States?

Muslim world has an estimated audience of 978,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Muslim world fans?

57.1% of Muslim world fans are female, 42.9% are male, with an average age of 35.7 years.

Which brands do Muslim world fans like most?

Muslim world fans show strongest brand affinity for Bank account (3.41×), Electrolyte (5.55×), and Natural rubber (2.39×) over the country average.

Where do Muslim world fans live in United States?

Muslim world fans in United States are most concentrated in California (reach 62,147), Texas (reach 58,737), and New York (reach 31,727). These three regions account for the largest share of the active audience.

What other brands do Muslim world fans also like?

Beyond Muslim world itself, the audience over-indexes on Electrolyte (5.55×), Natural rubber (2.39×), Combat sport (1.57×), and Mothercare (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muslim world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.