Al-Hajj Audience in Germany
Al-Hajj has an estimated audience of 256,251 people in Germany. 49.0% are female, 51.0% are male, average age 46.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modest Fashion, Jotex, Telegram, God in Islam, Love Actually.
The average Al-Hajj fan in Germany is 46.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modest Fashion, Jotex, Telegram, with strongest over-indexing on Modest Fashion (47.47× the country average). Demographically, the Al-Hajj audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Al-Hajj fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 46.9 |
| Estimated audience size | 256,251 |
Audience persona
The typical Al-Hajj fan in Germany is balanced, around 46.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Modest Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 33,242 | 0.59× |
| Bayern | 20,250 | 0.49× |
| Baden-Württemberg | 19,623 | 0.56× |
| Niedersachsen | 16,916 | 0.68× |
| Rheinland-Pfalz | 15,622 | 1.22× |
| Hessen | 14,630 | 0.75× |
| Schleswig-Holstein | 12,164 | 1.32× |
| Berlin | 11,319 | 0.99× |
| Sachsen | 11,122 | 0.88× |
| Thüringen | 7,642 | 1.17× |
| Hamburg | 7,204 | 1.24× |
| Brandenburg | 6,879 | 0.87× |
| Saarland | 6,489 | 2.06× |
| Sachsen-Anhalt | 5,938 | 0.89× |
| Bremen | 3,821 | 1.74× |
| Mecklenburg-Vorpommern | 2,611 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modest Fashion | 47.47× | Fashion & Accessoires |
| Jotex | 78.71× | Shopping |
| Telegram | 10.52× | Internet & Social Media |
| God in Islam | 22.35× | Politics & Society |
| Love Actually | 14.07× | Movies & TV |
| Hungary national football team | 18.12× | Sports |
| Islamic banking | 20.19× | Business & Career |
| Small Business Administration | 15.06× | Business & Career |
| Transgenderism | 12.17× | Politics & Society |
| Same-sex marriage | 19.67× | Kids & Family |
| Scotland national football team | 17.75× | Sports |
| Slip-on shoe | 12.57× | Fashion & Accessoires |
| La Gazzetta dello Sport | 14.36× | Sports |
| Trendyol | 16.9× | Shopping |
| Bassinet | 8.44× | Kids & Family |
| Ukraine national football team | 14.34× | Sports |
| Powdered milk | 8.39× | Kids & Family |
| Trello | 9.07× | Internet & Social Media |
| Turkish cuisine | 8.64× | Food & Beverages |
| Sustainable consumption | 9.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 10.66 |
| Price Sensitivity | PREMIUM | 1.73 |
| Social Media Usage | JOY | 1.71 |
| Early Adopter Mentality | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.49 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.4% |
| Saudi Arabia | 9.4% |
| Egypt | 8.1% |
See Al-Hajj audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Al-Hajj have in Germany?
Al-Hajj has an estimated audience of 256,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Al-Hajj fans?
49.0% of Al-Hajj fans are female, 51.0% are male, with an average age of 46.9 years.
Which brands do Al-Hajj fans like most?
Al-Hajj fans show strongest brand affinity for Modest Fashion (47.47×), Jotex (78.71×), and Telegram (10.52×) over the country average.
Where do Al-Hajj fans live in Germany?
Al-Hajj fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,242), Bayern (reach 20,250), and Baden-Württemberg (reach 19,623). These three regions account for the largest share of the active audience.
What other brands do Al-Hajj fans also like?
Beyond Al-Hajj itself, the audience over-indexes on Jotex (78.71×), Telegram (10.52×), God in Islam (22.35×), and Love Actually (14.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Al-Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.