Rascasse Audience Intelligence

Al-Hajj Audience in Germany

A data profile of the people who buy, follow and care about Al-Hajj in Germany — modelled from more than twelve digital signal sources. Al-Hajj has an estimated audience of 256,251 people in Germany.

The average Al-Hajj fan in Germany is 46.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Modest Fashion, God in Islam, with strongest over-indexing on Telegram (15.81× the country average).

Demographically, the Al-Hajj audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Al-Hajj fan in Germany is balanced, around 46.9 years old, with strong Social Media Usage tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Al-Hajj profile in Germany.

Audience size
256K
in Germany
Gender
49.0%
51.0% male
Age
46.9
average years
Country rank
#19343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Al-Hajj fans

49.0% are female, 51.0% are male, average age 46.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Al-Hajj audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age46.9
Estimated audience size256,251
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Al-Hajj audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3918%
40-4920%
50+44%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Al-Hajj audience comes from Germany.

Worldwide audience distribution share by country for Al-Hajj
CountryShare
Germany30.4%
Saudi Arabia9.4%
Egypt8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Al-Hajj audience in Germany is strongest.

Fig. 05

Top regions by affinity

Al-Hajj fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~3K1.05×
02Schleswig-Holstein~9K1.03×
03Rheinland-Pfalz~10K1.02×
04Hamburg~6K1.02×
05Bremen~2K1.02×
06Thüringen~7K1.01×
07Sachsen-Anhalt~7K1.00×
08Sachsen~10K0.99×
09Berlin~10K0.99×
10Brandenburg~8K0.99×
11Mecklenburg-Vorpommern~5K0.99×
12Hessen~20K0.97×
13Niedersachsen~20K0.96×
14Baden-Württemberg~30K0.94×
15Bayern~40K0.93×
16Nordrhein-Westfalen~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Al-Hajj, Germany
0.91×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Al-Hajj audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Al-Hajj audience
#·InterestCategoryAffinity×
01Tariq RamadanPolitics & Society111.25×
02Modest FashionFashion & Accessoires41.87×
03God in IslamPolitics & Society30.13×
04Sustainable gardeningHome & Garden27.47×
05Same-sex marriageKids & Family25.30×
06TrendyolShopping25.02×
07TransgenderismPolitics & Society24.88×
08Climate engineeringBusiness & Career23.12×
09Ramadan (calendar month)Politics & Society23.00×
10Scotland national football teamSports20.22×
11Love ActuallyMovies & TV20.00×
12Earth DayPolitics & Society20.00×
13Wales national football teamSports20.00×
14Islamic bankingBusiness & Career19.77×
15HalalPolitics & Society17.65×
16TelegramInternet & Social Media15.81×
17TrelloInternet & Social Media14.52×
18Small Business AdministrationBusiness & Career14.26×
19New Year's EveHome & Garden13.25×
20FundraisingBusiness & Career7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Al-Hajj audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Al-Hajj audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.17×
Early Adopter MentalityPOWER2.06×
IndividualismJOY1.87×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Al-Hajj audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
TraditionCONSERVATISM0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Al-Hajj have in Germany?

Al-Hajj has an estimated audience of 256,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Al-Hajj fans?

49.0% of Al-Hajj fans are female, 51.0% are male, with an average age of 46.9 years.

03

Which brands do Al-Hajj fans like most?

Al-Hajj fans show strongest brand affinity for Telegram (15.81×), Modest Fashion (41.87×), and God in Islam (30.13×) over the country average.

04

Where do Al-Hajj fans live in Germany?

Al-Hajj fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Al-Hajj fans also like?

Beyond Al-Hajj itself, the audience over-indexes on Modest Fashion (41.87×), God in Islam (30.13×), Transgenderism (24.88×), and Love Actually (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Al-Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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