Rascasse Audience Intelligence

Halal Audience in Germany

Name: Halal — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Halal in Germany — modelled from more than twelve digital signal sources. Halal has an estimated audience of 611,336 people in Germany.

#4188among Topic in Germany #468in Politics & Society

The average Halal fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Somalia national football team, Galatasaray S.K., Scarf, with strongest over-indexing on Somalia national football team (20.19× the country average).

Demographically, the Halal audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Halal fan in Germany is balanced, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Somalia national football team.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halal profile in Germany.

Audience size

611K

in Germany

Gender

45.6%♀

54.4% male

Age

36.1

average years

Country rank

#9943

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Halal fans

45.6% are female, 54.4% are male, average age 36.1.

Fig. 02

Gender split

45.6%

Female

54.4%

Male

Demographic split for Halal audience in Germany
Metric	Value
Female	45.6%
Male	54.4%
Average age	36.1
Estimated audience size	611,336

Fig. 03

Age distribution

Age distribution of the Halal audience in Germany
Age bracket	Share	%
16-19		24%
20-29		23%
30-39		22%
40-49		19%
50+		11%

Fig. 04

Worldwide distribution

2.4%

of the worldwide Halal audience comes from Germany.

Worldwide audience distribution share by country for Halal
Country	Share
Indonesia	16.3%
Malaysia	14.5%
United States	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Halal fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~40K	1.40×
02	Hessen	~60K	1.28×
03	Nordrhein-Westfalen	~200K	1.25×
04	Bayern	~100K	1.14×
05	Bremen	~6K	1.14×
06	Hamburg	~20K	1.13×
07	Baden-Württemberg	~90K	1.11×
08	Rheinland-Pfalz	~30K	1.04×
09	Saarland	~8K	1.02×
10	Niedersachsen	~50K	0.90×
11	Thüringen	~10K	0.87×
12	Sachsen	~20K	0.79×
13	Sachsen-Anhalt	~10K	0.79×
14	Schleswig-Holstein	~20K	0.77×
15	Brandenburg	~10K	0.77×
16	Mecklenburg-Vorpommern	~8K	0.69×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halal audience
#	Interest	Category	×
01	Helal	Politics & Society	21.72×
02	Somalia national football team	Sports	20.19×
03	Tigrinya language	Politics & Society	18.67×
04	Al-Hajj	Politics & Society	17.65×
05	Ethiopia national football team	Sports	12.17×
06	Muslim world	Politics & Society	9.73×
07	Scarf	Fashion & Accessoires	8.48×
08	Shawl	Fashion & Accessoires	8.16×
09	Homs	Travel & Leisure	7.01×
10	Syrian cuisine	Food & Beverages	6.69×
11	Aleppo	Travel & Leisure	6.12×
12	Damascus	Travel & Leisure	5.57×
13	Trabzonspor	Sports	5.15×
14	Fenerbahçe S.K.	Sports	4.75×
15	Galatasaray S.K.	Sports	4.53×
16	Syria	Travel & Leisure	4.03×
17	Sarah Engels	Movies & TV	3.88×
18	Istanbul	Travel & Leisure	3.40×
19	Turkey	Travel & Leisure	2.80×
20	Business and industry	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Halal audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.50×
Social Media Usage	JOY	1.48×
Spirituality	BALANCE	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Halal audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.81×
Mindfulness	BALANCE	0.86×
Sports Activity	POWER	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Halal have in Germany?

Halal has an estimated audience of 611,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Halal fans?

45.6% of Halal fans are female, 54.4% are male, with an average age of 36.1 years.

Which brands do Halal fans like most?

Halal fans show strongest brand affinity for Somalia national football team (20.19×), Galatasaray S.K. (4.53×), and Scarf (8.48×) over the country average.

Where do Halal fans live in Germany?

Halal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Halal fans also like?

Beyond Halal itself, the audience over-indexes on Galatasaray S.K. (4.53×), Scarf (8.48×), Shawl (8.16×), and Helal (21.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Halal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Halal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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