Rascasse Audience Intelligence

Halal Audience in United States

A data profile of the people who buy, follow and care about Halal in United States — modelled from more than twelve digital signal sources. Halal has an estimated audience of 1,483,847 people in United States.

#7331among Topic in United States#1108in Politics & Society

The average Halal fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Helal, Quran reading, Mehdi Hasan, with strongest over-indexing on Helal (48.52× the country average).

Demographically, the Halal audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halal fan in United States is more female, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Helal.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halal profile in United States.

Audience size
1.5M
in United States
Gender
55.1%♀
44.9% male
Age
33.9
average years
Country rank
#17917
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halal fans

55.1% are female, 44.9% are male, average age 33.9.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Halal audience in United States
MetricValue
Female55.1%
Male44.9%
Average age33.9
Estimated audience size1,483,847
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Halal audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Halal audience comes from United States.

Worldwide audience distribution share by country for Halal
CountryShare
Indonesia16.3%
Malaysia14.5%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halal audience in United States is strongest.

Fig. 05

Top regions by affinity

Halal fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.65×
02New Jersey~80K2.01×
03Virginia~70K1.96×
04Maryland~50K1.96×
05Illinois~90K1.80×
06Washington, District of Columbia~8K1.79×
07Delaware~7K1.77×
08Pennsylvania~90K1.75×
09Texas~200K1.60×
10Connecticut~20K1.44×
11California~200K1.42×
12Massachusetts~40K1.27×
13Washington~40K1.24×
14Michigan~50K1.23×
15Georgia~50K1.13×
16Rhode Island~5K1.12×
17North Carolina~50K1.10×
18Ohio~50K1.05×
19Vermont~3K0.97×
20New Hampshire~6K0.96×
21Florida~100K0.95×
22Indiana~20K0.86×
23Oregon~10K0.83×
24Hawaii~5K0.83×
25Nevada~10K0.82×
26Missouri~20K0.80×
27West Virginia~6K0.80×
28Oklahoma~10K0.78×
29Tennessee~20K0.77×
30Colorado~20K0.74×
31Arizona~20K0.72×
32Minnesota~20K0.72×
33New Mexico~5K0.72×
34South Carolina~20K0.69×
35Kentucky~10K0.69×
36Maine~4K0.69×
37Kansas~8K0.68×
38Arkansas~8K0.67×
39Alaska~2K0.67×
40Utah~9K0.66×
41Nebraska~5K0.65×
42Wisconsin~10K0.64×
43South Dakota~2K0.64×
44Louisiana~10K0.63×
45North Dakota~2K0.62×
46Montana~3K0.61×
47Iowa~7K0.58×
48Mississippi~7K0.58×
49Idaho~4K0.54×
50Alabama~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Halal, United States
0.53×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halal audience
#·InterestCategoryAffinity×
01Islamic culturePolitics & Society58.65×
02Haute HijabFashion & Accessoires52.77×
03As-salamu alaykumPolitics & Society51.74×
04Sahih MuslimPolitics & Society51.32×
05Al-Aqsa MosqueTravel & Leisure48.89×
06HelalPolitics & Society48.52×
07Quran readingPolitics & Society45.93×
08Women in IslamPolitics & Society42.91×
09Islamic studiesPolitics & Society40.13×
10Islamic bankingBusiness & Career33.86×
11Silent Voices (2005 film)Movies & TV30.98×
12Mehdi HasanNews29.99×
13Anandabazar PatrikaNews27.73×
14KahaaniMovies & TV19.02×
15Arabic coffeeFood & Beverages11.97×
16Beauty tipsBeauty & Wellness7.27×
17Natural skin careBeauty & Wellness4.43×
18Hair ExtensionsBeauty & Wellness3.73×
19Self-loveHealth3.62×
20SupermanMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Pet OwnershipJOY1.33×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halal audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.51×
Family OrientationCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halal have in United States?

Halal has an estimated audience of 1,483,847 people in United States, concentrated in California and New York.

02

What is the gender split and age of Halal fans?

55.1% of Halal fans are female, 44.9% are male, with an average age of 33.9 years.

03

Which brands do Halal fans like most?

Halal fans show strongest brand affinity for Helal (48.52×), Quran reading (45.93×), and Mehdi Hasan (29.99×) over the country average.

04

Where do Halal fans live in United States?

Halal fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Halal fans also like?

Beyond Halal itself, the audience over-indexes on Quran reading (45.93×), Mehdi Hasan (29.99×), Kahaani (19.02×), and Islamic banking (33.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Halal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Halal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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