Halal Audience in United States

Halal logo

Halal has an estimated audience of 1,483,847 people in United States. 55.1% are female, 44.9% are male, average age 33.9. Top regions: New York, California, Texas. Top brand affinities: Helal, Quran reading, Mehdi Hasan, Islamic banking, Islamic culture.

The average Halal fan in United States is 33.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Helal, Quran reading, Mehdi Hasan, with strongest over-indexing on Helal (48.52× the country average). Demographically, the Halal audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Halal fans

Demographic split for Halal audience in United States
MetricValue
Female55.1%
Male44.9%
Average age33.9
Estimated audience size1,483,847

Audience persona

The typical Halal fan in United States is more female, around 33.9 years old, with strong Pet Ownership tendencies and a notable affinity for Helal.

Top regions in United States

Top regions ranked by reach for Halal in United States
RegionReachAffinity
New York239,4912.89×
California231,8981.42×
Texas221,4001.74×
Florida96,3600.96×
Pennsylvania90,0531.8×
Illinois85,7841.74×
New Jersey78,2512.07×
Virginia72,4922.01×
Maryland56,1712.2×
Georgia49,8001.09×
North Carolina48,5901.09×
Michigan48,4951.25×
Ohio47,9421.05×
Washington40,9781.38×
Massachusetts37,5781.29×
Indiana22,4050.83×
Connecticut22,2671.5×
Tennessee19,3490.65×
Arizona18,7410.62×
Colorado17,6310.75×
Missouri16,6450.7×
Minnesota15,0500.71×
Oregon14,2760.84×
Wisconsin14,2290.64×
South Carolina12,8550.58×
Nevada12,7730.89×
Kentucky11,8410.64×
Louisiana11,4860.6×
Oklahoma10,8430.66×
Washington, District of Columbia9,8032.2×
Alabama9,2420.45×
Utah8,5500.64×
Iowa7,6340.62×
Delaware7,4371.82×
Kansas7,3320.63×
Arkansas6,9540.57×
Rhode Island6,1721.31×
Mississippi5,6200.46×
New Hampshire5,2190.89×
Hawaii5,0160.79×
Nebraska4,6490.62×
New Mexico4,2920.58×
West Virginia3,8260.55×
Idaho3,5330.47×
Maine3,3360.63×
Vermont2,3460.9×
Montana1,8930.46×
Alaska1,7810.56×
South Dakota1,4490.42×
North Dakota1,3290.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halal audience
BrandAffinityCategory
Helal48.52×Politics & Society
Quran reading45.93×Politics & Society
Mehdi Hasan29.99×News
Islamic banking33.86×Business & Career
Islamic culture58.65×Politics & Society
Islamic studies40.13×Politics & Society
Superman2.07×Movies & TV
Women in Islam42.91×Politics & Society
Haute Hijab52.77×Fashion & Accessoires
Natural skin care4.43×Beauty & Wellness
Self-love3.62×Health
Silent Voices (2005 film)30.98×Movies & TV
Sahih Muslim51.32×Politics & Society
Beauty tips7.27×Beauty & Wellness
Anandabazar Patrika27.73×News
Hair Extensions3.73×Beauty & Wellness
Pakistan News26.56×News
Arabic coffee11.97×Food & Beverages
As-salamu alaykum51.74×Politics & Society
Al-Aqsa Mosque48.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halal audience
TraitClusterScore
Pet OwnershipJOY1.57
Early Adopter MentalityPOWER1.55
Urban LifestyleOPEN1.48
IndulgenceJOY1.38
LGBTQ+ IdentityOPEN1.32
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Halal
CountryShare
Indonesia16.3%
Malaysia14.5%
United States5.8%

See Halal audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Halal have in United States?

Halal has an estimated audience of 1,483,847 people in United States, concentrated in New York and California.

What is the gender split and age of Halal fans?

55.1% of Halal fans are female, 44.9% are male, with an average age of 33.9 years.

Which brands do Halal fans like most?

Halal fans show strongest brand affinity for Helal (48.52×), Quran reading (45.93×), and Mehdi Hasan (29.99×) over the country average.

Where do Halal fans live in United States?

Halal fans in United States are most concentrated in New York (reach 239,491), California (reach 231,898), and Texas (reach 221,400). These three regions account for the largest share of the active audience.

What other brands do Halal fans also like?

Beyond Halal itself, the audience over-indexes on Quran reading (45.93×), Mehdi Hasan (29.99×), Islamic banking (33.86×), and Islamic culture (58.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.