Rascasse Audience Intelligence

Islamic studies Audience in United States

A data profile of the people who buy, follow and care about Islamic studies in United States — modelled from more than twelve digital signal sources. Islamic studies has an estimated audience of 383,011 people in United States.

#421among Field of study in United States#12495among Topic in United States#2366in Politics & Society

The average Islamic studies fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Modest Fashion, Muslim holidays, God in Islam, with strongest over-indexing on Modest Fashion (111.44× the country average).

Demographically, the Islamic studies audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Islamic studies fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Modest Fashion.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islamic studies profile in United States.

Audience size
383K
in United States
Gender
53.0%♀
47.0% male
Age
35.9
average years
Country rank
#42597
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Islamic studies fans

53.0% are female, 47.0% are male, average age 35.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Islamic studies audience in United States
MetricValue
Female53.0%
Male47.0%
Average age35.9
Estimated audience size383,011
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Islamic studies audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Islamic studies audience comes from United States.

Worldwide audience distribution share by country for Islamic studies
CountryShare
Indonesia8.6%
Saudi Arabia8.2%
Malaysia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islamic studies audience in United States is strongest.

Fig. 05

Top regions by affinity

Islamic studies fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.82×
02Alaska~1K1.41×
03Vermont<1K1.28×
04North Dakota<1K1.25×
05Delaware~1K1.20×
06Rhode Island~1K1.17×
07Maine~2K1.12×
08New Hampshire~2K1.11×
09Nebraska~2K1.08×
10Washington, District of Columbia~1K1.08×
11Hawaii~2K1.07×
12West Virginia~2K1.06×
13Idaho~2K1.03×
14Mississippi~3K1.01×
15Arkansas~3K1.00×
16New Mexico~2K1.00×
17South Dakota<1K1.00×
18Montana~1K0.99×
19New York~20K0.98×
20Maryland~6K0.97×
21Iowa~3K0.97×
22Kansas~3K0.97×
23New Jersey~9K0.94×
24Louisiana~5K0.94×
25Oklahoma~4K0.94×
26Pennsylvania~10K0.93×
27Kentucky~4K0.93×
28Connecticut~4K0.93×
29Nevada~3K0.93×
30Utah~3K0.93×
31Virginia~9K0.91×
32Alabama~5K0.91×
33Oregon~4K0.91×
34Michigan~9K0.90×
35South Carolina~5K0.90×
36Georgia~10K0.89×
37Missouri~5K0.89×
38Wisconsin~5K0.89×
39Indiana~6K0.88×
40Tennessee~7K0.87×
41Colorado~5K0.87×
42Arizona~7K0.86×
43Ohio~10K0.85×
44Washington~7K0.85×
45Massachusetts~6K0.85×
46Illinois~10K0.84×
47North Carolina~10K0.83×
48Texas~20K0.73×
49Florida~20K0.70×
50California~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Islamic studies, United States
0.66×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islamic studies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islamic studies audience
#·InterestCategoryAffinity×
01Modest FashionFashion & Accessoires111.44×
02God in IslamPolitics & Society106.38×
03Muslim holidaysPolitics & Society85.31×
04Al ArabiyaMovies & TV64.24×
05Al JazeeraMovies & TV59.51×
06The Dubai MallFashion & Accessoires48.20×
07TunisiaTravel & Leisure41.19×
08HalalPolitics & Society40.13×
09Arab cuisineFood & Beverages37.84×
10Arabic coffeeFood & Beverages36.56×
11OmanTravel & Leisure30.66×
12AlgeriaTravel & Leisure28.19×
13CairoTravel & Leisure25.90×
14Burj KhalifaTravel & Leisure25.00×
15Mohamed SalahSports24.08×
16Turkish cuisineFood & Beverages13.33×
17MoroccoTravel & Leisure12.97×
18LebanonTravel & Leisure9.77×
19Google NewsNews9.38×
20Bath and BodyworksShopping5.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islamic studies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islamic studies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Pet OwnershipJOY2.76×
IndulgenceJOY2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islamic studies audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
ExtroversionTHRILL0.84×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Islamic studies have in United States?

Islamic studies has an estimated audience of 383,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Islamic studies fans?

53.0% of Islamic studies fans are female, 47.0% are male, with an average age of 35.9 years.

03

Which brands do Islamic studies fans like most?

Islamic studies fans show strongest brand affinity for Modest Fashion (111.44×), Muslim holidays (85.31×), and God in Islam (106.38×) over the country average.

04

Where do Islamic studies fans live in United States?

Islamic studies fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Islamic studies fans also like?

Beyond Islamic studies itself, the audience over-indexes on Muslim holidays (85.31×), God in Islam (106.38×), Al Jazeera (59.51×), and Arabic coffee (36.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Islamic studies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Islamic studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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