Burqini Audience in Germany
Burqini has an estimated audience of 246,462 people in Germany. 66.3% are female, 33.7% are male, average age 33.9. Top brand affinities: Progressive rock, Therme Erding, Rossmann, Emil Nolde, Hockenheim.
Top brand affinities include Progressive rock, Therme Erding, Rossmann, with strongest over-indexing on Progressive rock (4.74× the country average). Demographically, the Burqini audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Burqini fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 33.9 |
| Estimated audience size | 246,462 |
Audience persona
The typical Burqini fan in Germany is more female, around 33.9 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.74× | Music & Radio |
| Therme Erding | 13.57× | Travel & Leisure |
| Rossmann | 2.09× | Shopping |
| Emil Nolde | 12.17× | Arts & Culture |
| Hockenheim | 16.45× | Travel & Leisure |
| CAC 40 | 2.58× | Business & Career |
| Isha Yoga | 13.36× | Sports |
| Faculty of Medicine, Chulalongkorn University | 16.66× | Business & Career |
| Snow White (Fables) | 2.43× | Literature |
| Natural rubber | 2.3× | Cars & Mobility |
| Racing | 1.57× | Cars & Mobility |
| Jaripeo | 20× | Sports |
| Erdemli | 14.71× | Travel & Leisure |
| Commercial mortgage | 1.6× | Business & Career |
| Japanese New Year | 7.54× | Travel & Leisure |
| Home Delivery | 2.13× | Food & Beverages |
| Erdek | 18.49× | Travel & Leisure |
| Ipekyol | 2.95× | Shopping |
| India Hicks | 15.14× | Fashion & Accessoires |
| Electrolyte | 6.39× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.8 |
| Price Sensitivity | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.55 |
| Individualism | JOY | 1.51 |
| Family Orientation | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 63.0% |
| Germany | 8.0% |
| United States | 3.1% |
See Burqini audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burqini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.