JM Bullion Audience in United States

JM Bullion logo

JM Bullion has an estimated audience of 3,721,157 people in United States. 39.2% are female, 60.8% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Vocal harmony, Sacred Heart Catholic Church (Dubuque, Iowa), Israel, Governor of Michigan.

The average JM Bullion fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Vocal harmony, Sacred Heart Catholic Church (Dubuque, Iowa), with strongest over-indexing on Urban Outfitters (2.86× the country average). Demographically, the JM Bullion audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of JM Bullion fans

Demographic split for JM Bullion audience in United States
MetricValue
Female39.2%
Male60.8%
Average age37.2
Estimated audience size3,721,157

Audience persona

The typical JM Bullion fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for JM Bullion in United States
RegionReachAffinity
California296,2830.72×
Texas250,3030.78×
Florida225,3600.89×
New York145,2350.7×
Pennsylvania135,4031.08×
Michigan129,4751.33×
Ohio127,5121.11×
Illinois108,3980.87×
North Carolina99,6290.89×
Georgia90,4000.79×
Washington80,3491.08×
Indiana76,7341.13×
Missouri72,8841.22×
Arizona72,8020.96×
Tennessee69,2600.93×
Virginia64,5570.71×
Wisconsin63,5921.14×
New Jersey63,5710.67×
Massachusetts61,7330.84×
Minnesota60,6671.14×
Colorado58,7691×
Alabama52,5951.01×
South Carolina48,7830.87×
Nevada44,1811.23×
Oregon43,8461.03×
Kentucky43,2730.93×
Louisiana37,1730.77×
Oklahoma36,0940.87×
Idaho35,8321.92×
Maryland33,8930.53×
Iowa32,8781.07×
Kansas32,0811.09×
Utah31,3760.94×
Arkansas29,4790.96×
Connecticut29,3270.79×
Nebraska23,3341.25×
Mississippi22,8850.75×
Montana20,3541.97×
New Mexico19,2461.03×
West Virginia18,0931.04×
New Hampshire17,9011.22×
Hawaii13,6530.85×
Maine13,1730.99×
North Dakota12,0891.58×
South Dakota9,8451.14×
Rhode Island9,1230.77×
Wyoming8,3231.51×
Alaska8,0051.01×
Delaware6,8860.67×
Vermont6,0100.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JM Bullion audience
BrandAffinityCategory
Urban Outfitters2.86×Shopping
Vocal harmony4.99×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)12.2×Politics & Society
Israel2.08×Travel & Leisure
Governor of Michigan6.94×Politics & Society
Elsword14.81×Games
Home equity1.74×Home & Garden
Hipster8.46×Politics & Society
Grinch3.41×Movies & TV
Box lacrosse7.25×Sports
Goop3.99×Internet & Social Media
Historic site3.16×Arts & Culture
Fairy godmother5.44×Literature
Wok4.68×Food & Beverages
Jesse Plemons2.35×Movies & TV
Nebraska Cornhuskers football2.29×Sports
El Paso County, Colorado8.12×Travel & Leisure
Home staging3.26×Home & Garden
Hibachi4.84×Food & Beverages
South Asian cuisine5.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JM Bullion audience
TraitClusterScore
Luxury OrientationPREMIUM4.45
Risk AppetiteTHRILL2.2
Design AffinityPREMIUM1.96
PatriotismCONSERVATISM1.86
Career OrientationPOWER1.52
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for JM Bullion
CountryShare
United States95.2%
India1.1%
China1.0%

See JM Bullion audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does JM Bullion have in United States?

JM Bullion has an estimated audience of 3,721,157 people in United States, concentrated in California and Texas.

What is the gender split and age of JM Bullion fans?

39.2% of JM Bullion fans are female, 60.8% are male, with an average age of 37.2 years.

Which brands do JM Bullion fans like most?

JM Bullion fans show strongest brand affinity for Urban Outfitters (2.86×), Vocal harmony (4.99×), and Sacred Heart Catholic Church (Dubuque, Iowa) (12.2×) over the country average.

Where do JM Bullion fans live in United States?

JM Bullion fans in United States are most concentrated in California (reach 296,283), Texas (reach 250,303), and Florida (reach 225,360). These three regions account for the largest share of the active audience.

What other brands do JM Bullion fans also like?

Beyond JM Bullion itself, the audience over-indexes on Vocal harmony (4.99×), Sacred Heart Catholic Church (Dubuque, Iowa) (12.2×), Israel (2.08×), and Governor of Michigan (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JM Bullion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.