Rascasse Audience Intelligence

JM Bullion Audience in United States

A data profile of the people who buy, follow and care about JM Bullion in United States — modelled from more than twelve digital signal sources. JM Bullion has an estimated audience of 3,815,248 people in United States.

#223among Website / Newspaper / Magazine in United States#178in Shopping

The average JM Bullion fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coin collecting, Buccellati, Gold as an investment, with strongest over-indexing on Coin collecting (40.38× the country average).

Demographically, the JM Bullion audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JM Bullion fan in United States is more male, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Coin collecting.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JM Bullion profile in United States.

Audience size
3.8M
in United States
Gender
39.2%♀
60.8% male
Age
37.2
average years
Country rank
#8354
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of JM Bullion

39.2% are female, 60.8% are male, average age 37.2.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for JM Bullion audience in United States
MetricValue
Female39.2%
Male60.8%
Average age37.2
Estimated audience size3,815,248
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the JM Bullion audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

95.2%

of the worldwide JM Bullion audience comes from United States.

Worldwide audience distribution share by country for JM Bullion
CountryShare
United States95.2%
India1.1%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JM Bullion audience in United States is strongest.

Fig. 05

Top regions by affinity

JM Bullion fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.90×
02Montana~20K1.89×
03Wyoming~10K1.84×
04North Dakota~10K1.76×
05South Dakota~10K1.65×
06Missouri~80K1.29×
07Nebraska~20K1.27×
08Michigan~100K1.25×
09New Hampshire~20K1.21×
10Wisconsin~60K1.13×
11Iowa~30K1.13×
12West Virginia~20K1.12×
13Maine~10K1.12×
14Alaska~9K1.11×
15Minnesota~60K1.10×
16Indiana~70K1.09×
17Nevada~40K1.08×
18Ohio~100K1.05×
19Arkansas~30K1.04×
20New Mexico~20K1.04×
21Pennsylvania~100K1.02×
22Kansas~30K1.02×
23Arizona~80K0.99×
24Oregon~40K0.98×
25Washington~70K0.96×
26Colorado~60K0.96×
27Alabama~50K0.95×
28Utah~30K0.95×
29Florida~200K0.91×
30Rhode Island~10K0.90×
31South Carolina~50K0.88×
32Illinois~100K0.87×
33Tennessee~60K0.87×
34Oklahoma~40K0.87×
35Kentucky~40K0.85×
36Vermont~5K0.83×
37North Carolina~90K0.82×
38Hawaii~10K0.81×
39Massachusetts~60K0.79×
40Connecticut~30K0.78×
41Georgia~90K0.75×
42Louisiana~40K0.75×
43Mississippi~20K0.75×
44Delaware~8K0.75×
45Texas~200K0.73×
46Virginia~60K0.65×
47New York~100K0.64×
48California~300K0.63×
49New Jersey~60K0.62×
50Maryland~30K0.52×
Fig. 06

Affinity by region

Affinity by region — JM Bullion, United States
0.52×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JM Bullion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JM Bullion audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires73.12×
02Gold as an investmentBusiness & Career44.09×
03Coin collectingHome & Garden40.38×
04ChaumetFashion & Accessoires20.00×
05Chrono24Shopping17.15×
06BoucheronFashion & Accessoires16.85×
07Forex Online TradingBusiness & Career12.19×
08Onitsuka TigerFashion & Accessoires10.14×
09Metal detectorHome & Garden8.77×
10Motorcycle helmetCars & Mobility6.85×
11CoinbaseBusiness & Career4.89×
12Sustainable energyHome & Garden3.30×
13Hardware storeHome & Garden2.66×
14RadioTechnology & Electronics2.31×
15Donald TrumpPolitics & Society2.27×
16EBayShopping2.05×
17Nonprofit organizationPolitics & Society1.83×
18CNNMovies & TV1.77×
19BankingBusiness & Career1.73×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JM Bullion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JM Bullion audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.73×
PatriotismCONSERVATISM2.77×
Risk AppetiteTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JM Bullion audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.78×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JM Bullion have in United States?

JM Bullion has an estimated audience of 3,815,248 people in United States, concentrated in California and Texas.

02

What is the gender split and age of JM Bullion fans?

39.2% of JM Bullion fans are female, 60.8% are male, with an average age of 37.2 years.

03

Which brands do JM Bullion fans like most?

JM Bullion fans show strongest brand affinity for Coin collecting (40.38×), Buccellati (73.12×), and Gold as an investment (44.09×) over the country average.

04

Where do JM Bullion fans live in United States?

JM Bullion fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do JM Bullion fans also like?

Beyond JM Bullion itself, the audience over-indexes on Buccellati (73.12×), Gold as an investment (44.09×), Donald Trump (2.27×), and Motorcycle helmet (6.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for JM Bullion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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