United States Mint Audience in United States

United States Mint has an estimated audience of 1,224,262 people in United States. 41.5% are female, 58.5% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Crossword, Coin collecting, Gold as an investment, Fox News Channel, Planet Fitness.

The average United States Mint fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crossword, Coin collecting, Gold as an investment, with strongest over-indexing on Crossword (19.23× the country average). Demographically, the United States Mint audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of United States Mint fans

Demographic split for United States Mint audience in United States
MetricValue
Female41.5%
Male58.5%
Average age39.1
Estimated audience size1,224,262

Audience persona

The typical United States Mint fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Crossword.

Top regions in United States

Top regions ranked by reach for United States Mint in United States
RegionReachAffinity
California110,1370.82×
Texas78,2050.74×
Florida75,7780.91×
New York65,4820.96×
Pennsylvania62,6961.52×
Ohio40,8761.08×
Illinois38,6850.95×
Virginia35,3921.19×
Michigan33,9441.06×
North Carolina33,5150.91×
New Jersey32,0631.03×
Georgia30,6860.81×
Indiana24,7311.11×
Colorado23,8991.24×
Tennessee23,0430.94×
Maryland22,8241.08×
Massachusetts22,6620.94×
Washington21,9460.89×
Arizona20,6640.83×
Missouri20,2991.03×
Wisconsin18,3050.99×
Alabama16,6070.97×
South Carolina16,3910.89×
Minnesota15,5370.89×
Kentucky15,2170.99×
Oklahoma13,2890.98×
Oregon12,5710.9×
Connecticut12,3001×
Louisiana12,2040.77×
Iowa10,2201.01×
Utah10,0840.92×
Nevada9,9100.84×
Kansas9,6791×
Arkansas8,7710.87×
Mississippi7,6770.76×
Nebraska6,9341.13×
West Virginia6,4461.13×
New Hampshire6,2801.3×
Idaho6,0300.98×
New Mexico5,6460.92×
Washington, District of Columbia5,3661.46×
Maine4,8871.11×
Hawaii4,7970.91×
Rhode Island3,5150.9×
Montana3,3730.99×
Delaware3,2500.96×
South Dakota3,2361.14×
North Dakota3,1911.27×
Alaska2,5390.97×
Wyoming1,9811.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Mint audience
BrandAffinityCategory
Crossword19.23×Games
Coin collecting37.69×Home & Garden
Gold as an investment28.08×Business & Career
Fox News Channel2.49×Movies & TV
Planet Fitness3.04×Sports
Diaper bag4.11×Kids & Family
Powerball2.53×Games
Auction2.98×Shopping
Made in USA3.14×Business & Career
AutoZone2.12×Cars & Mobility
Babe Ruth8.38×Sports
London Eye9.53×Travel & Leisure
Largemouth bass4.94×Food & Beverages
Windsor Castle20×Travel & Leisure
United States Postal Service1.99×Business & Career
Clarinet4.54×Music & Radio
Chase (bank)2.33×Business & Career
Best Buy1.92×Shopping
Princess Polly5.06×Fashion & Accessoires
Retirement3.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Mint audience
TraitClusterScore
PatriotismCONSERVATISM3.7
Need for SecurityCONSERVATISM1.74
IndividualismJOY1.57
Career OrientationPOWER1.57
Luxury OrientationPREMIUM1.54
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for United States Mint
CountryShare
United States79.0%
United Kingdom3.9%
Germany3.6%

See United States Mint audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does United States Mint have in United States?

United States Mint has an estimated audience of 1,224,262 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Mint fans?

41.5% of United States Mint fans are female, 58.5% are male, with an average age of 39.1 years.

Which brands do United States Mint fans like most?

United States Mint fans show strongest brand affinity for Crossword (19.23×), Coin collecting (37.69×), and Gold as an investment (28.08×) over the country average.

Where do United States Mint fans live in United States?

United States Mint fans in United States are most concentrated in California (reach 110,137), Texas (reach 78,205), and Florida (reach 75,778). These three regions account for the largest share of the active audience.

What other brands do United States Mint fans also like?

Beyond United States Mint itself, the audience over-indexes on Coin collecting (37.69×), Gold as an investment (28.08×), Fox News Channel (2.49×), and Planet Fitness (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Mint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.