Ripple (payment protocol) Audience in United States

Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States. 29.9% are female, 70.1% are male, average age 29.4. Top regions: California, Texas, New York. Top brand affinities: Mobile payment, Litecoin, AccuWeather, Bitcoin, StubHub.

The average Ripple (payment protocol) fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mobile payment, Litecoin, AccuWeather, with strongest over-indexing on Mobile payment (58.44× the country average). Demographically, the Ripple (payment protocol) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Ripple (payment protocol) fans

Demographic split for Ripple (payment protocol) audience in United States
MetricValue
Female29.9%
Male70.1%
Average age29.4
Estimated audience size1,028,309

Audience persona

The typical Ripple (payment protocol) fan in United States is more male, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile payment.

Top regions in United States

Top regions ranked by reach for Ripple (payment protocol) in United States
RegionReachAffinity
California226,8572.01×
Texas96,8811.1×
New York91,3561.59×
Florida73,5451.06×
Illinois38,0831.11×
Georgia33,7731.07×
Washington33,0151.6×
Pennsylvania31,4570.91×
North Carolina31,0101×
New Jersey30,2061.15×
Colorado30,1781.86×
Massachusetts27,9321.38×
Ohio26,0320.82×
Virginia26,0311.04×
Arizona25,6261.22×
Michigan25,0800.93×
Tennessee18,5560.9×
Maryland17,5840.99×
Missouri16,8911.02×
Oregon16,5651.41×
Indiana16,3430.87×
Utah14,0401.52×
South Carolina13,3770.86×
Minnesota12,9410.88×
Nevada12,5951.27×
Wisconsin10,8860.7×
Connecticut10,0390.97×
Kentucky9,7760.76×
Louisiana9,4820.72×
Alabama9,0940.63×
Oklahoma8,4660.74×
Kansas7,5070.93×
Arkansas7,0390.83×
Iowa5,9890.71×
Mississippi5,0020.59×
Idaho4,9540.96×
Washington, District of Columbia4,7851.55×
New Mexico4,1560.81×
New Hampshire3,8940.96×
Nebraska3,8130.74×
Hawaii3,8020.86×
Montana3,3141.16×
Maine3,2150.87×
Rhode Island2,9150.89×
West Virginia2,5180.53×
Delaware2,0830.73×
Vermont1,8121×
Alaska1,6170.73×
South Dakota1,4040.59×
Wyoming1,3360.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ripple (payment protocol) audience
BrandAffinityCategory
Mobile payment58.44×Business & Career
Litecoin146.77×Business & Career
AccuWeather16.31×Home & Garden
Bitcoin30.31×Business & Career
StubHub16.02×Travel & Leisure
Livemusic8.43×Music & Radio
Mobile banking19.31×Business & Career
Clint Eastwood12.97×Movies & TV
Forex Online Trading29.63×Business & Career
Day trading16.89×Business & Career
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.7×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Ethereum32.31×Business & Career
Coinbase14.95×Business & Career
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.85×Internet & Social Media
Liam Neeson11.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ripple (payment protocol) audience
TraitClusterScore
Risk AppetiteTHRILL4.4
Early Adopter MentalityPOWER2.35
Luxury OrientationPREMIUM2.04
Need for SecurityCONSERVATISM1.76
Urban LifestyleOPEN1.58
Community OrientationOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Ripple (payment protocol)
CountryShare
United States19.7%
Romania9.2%
United Kingdom5.1%

See Ripple (payment protocol) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Ripple (payment protocol) have in United States?

Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States, concentrated in California and Texas.

What is the gender split and age of Ripple (payment protocol) fans?

29.9% of Ripple (payment protocol) fans are female, 70.1% are male, with an average age of 29.4 years.

Which brands do Ripple (payment protocol) fans like most?

Ripple (payment protocol) fans show strongest brand affinity for Mobile payment (58.44×), Litecoin (146.77×), and AccuWeather (16.31×) over the country average.

Where do Ripple (payment protocol) fans live in United States?

Ripple (payment protocol) fans in United States are most concentrated in California (reach 226,857), Texas (reach 96,881), and New York (reach 91,356). These three regions account for the largest share of the active audience.

What other brands do Ripple (payment protocol) fans also like?

Beyond Ripple (payment protocol) itself, the audience over-indexes on Litecoin (146.77×), AccuWeather (16.31×), Bitcoin (30.31×), and StubHub (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ripple (payment protocol). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.