A data profile of the people who buy, follow and care about Ripple (payment protocol) in United States — modelled from more than twelve digital signal sources. Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States.
The average Ripple (payment protocol) fan in United States is 29.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Litecoin, Mobile payment, Bitcoin, with strongest over-indexing on Litecoin (127.21× the country average).
Demographically, the Ripple (payment protocol) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ripple (payment protocol) fan in United States is more male, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Litecoin.
The key figures that characterise the Ripple (payment protocol) profile in United States.
29.9% are female, 70.1% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 29.4 |
| Estimated audience size | 1,028,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Ripple (payment protocol) audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.4% |
| Romania | 9.0% |
| United Kingdom | 5.1% |
Where the Ripple (payment protocol) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.78× | |
| 02 | Colorado | ~30K | 1.74× | |
| 03 | Washington | ~30K | 1.45× | |
| 04 | New York | ~80K | 1.43× | |
| 05 | Washington, District of Columbia | ~4K | 1.43× | |
| 06 | Vermont | ~3K | 1.43× | |
| 07 | Utah | ~10K | 1.39× | |
| 08 | Massachusetts | ~30K | 1.32× | |
| 09 | Oregon | ~20K | 1.32× | |
| 10 | Nevada | ~10K | 1.18× | |
| 11 | Montana | ~3K | 1.18× | |
| 12 | Arizona | ~20K | 1.16× | |
| 13 | New Jersey | ~30K | 1.13× | |
| 14 | Illinois | ~40K | 1.06× | |
| 15 | Florida | ~70K | 1.03× | |
| 16 | New Hampshire | ~4K | 1.03× | |
| 17 | Missouri | ~20K | 1.01× | |
| 18 | Connecticut | ~10K | 1.01× | |
| 19 | Texas | ~90K | 1.00× | |
| 20 | Georgia | ~30K | 0.99× | |
| 21 | Virginia | ~20K | 0.99× | |
| 22 | Idaho | ~5K | 0.98× | |
| 23 | Rhode Island | ~3K | 0.98× | |
| 24 | Maryland | ~20K | 0.97× | |
| 25 | Maine | ~4K | 0.97× | |
| 26 | North Carolina | ~30K | 0.96× | |
| 27 | Michigan | ~30K | 0.96× | |
| 28 | Kansas | ~8K | 0.95× | |
| 29 | Pennsylvania | ~30K | 0.93× | |
| 30 | South Carolina | ~10K | 0.91× | |
| 31 | Hawaii | ~4K | 0.91× | |
| 32 | Delaware | ~3K | 0.90× | |
| 33 | Minnesota | ~10K | 0.89× | |
| 34 | Tennessee | ~20K | 0.88× | |
| 35 | Indiana | ~20K | 0.87× | |
| 36 | Arkansas | ~7K | 0.86× | |
| 37 | Ohio | ~30K | 0.85× | |
| 38 | New Mexico | ~4K | 0.85× | |
| 39 | Alaska | ~2K | 0.84× | |
| 40 | Kentucky | ~10K | 0.83× | |
| 41 | Nebraska | ~4K | 0.81× | |
| 42 | Wisconsin | ~10K | 0.80× | |
| 43 | Iowa | ~7K | 0.78× | |
| 44 | Louisiana | ~10K | 0.77× | |
| 45 | Oklahoma | ~9K | 0.77× | |
| 46 | South Dakota | ~2K | 0.73× | |
| 47 | North Dakota | ~2K | 0.73× | |
| 48 | Alabama | ~10K | 0.70× | |
| 49 | Mississippi | ~6K | 0.69× | |
| 50 | West Virginia | ~3K | 0.68× |
The strongest cross-interests of the Ripple (payment protocol) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Litecoin | Business & Career | 127.21× | ||
| 02 | Mobile payment | Business & Career | 34.80× | ||
| 03 | Ethereum | Business & Career | 31.53× | ||
| 04 | Forex Online Trading | Business & Career | 26.67× | ||
| 05 | Bitcoin | Business & Career | 20.35× | ||
| 06 | Derivative (finance) | Business & Career | 18.64× | ||
| 07 | Commodity market | Business & Career | 17.51× | ||
| 08 | Mobile banking | Business & Career | 16.45× | ||
| 09 | EToro | Business & Career | 15.93× | ||
| 10 | Coinbase | Business & Career | 13.15× | ||
| 11 | Time management | Business & Career | 10.56× | ||
| 12 | Mission: Impossible | Movies & TV | 7.95× | ||
| 13 | Judo | Sports | 6.01× | ||
| 14 | Micro Center | Shopping | 5.92× | ||
| 15 | Sustainable energy | Home & Garden | 5.84× | ||
| 16 | Online banking | Business & Career | 5.57× | ||
| 17 | Renewable energy | Business & Career | 5.02× | ||
| 18 | Innovation | Business & Career | 4.45× | ||
| 19 | Hair Extensions | Beauty & Wellness | 3.88× | ||
| 20 | Mortgage loans | Business & Career | 3.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.00× | |
| Need for Security | CONSERVATISM | 2.47× | |
| Sustainability | BALANCE | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| DIY Mentality | THRILL | 0.76× |
Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States, concentrated in California and Texas.
29.9% of Ripple (payment protocol) fans are female, 70.1% are male, with an average age of 29.4 years.
Ripple (payment protocol) fans show strongest brand affinity for Litecoin (127.21×), Mobile payment (34.8×), and Bitcoin (20.35×) over the country average.
Ripple (payment protocol) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Ripple (payment protocol) itself, the audience over-indexes on Mobile payment (34.8×), Bitcoin (20.35×), Coinbase (13.15×), and Mobile banking (16.45×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ripple (payment protocol). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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