Rascasse Audience Intelligence

Ripple (payment protocol) Audience in United States

A data profile of the people who buy, follow and care about Ripple (payment protocol) in United States — modelled from more than twelve digital signal sources. Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States.

The average Ripple (payment protocol) fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Litecoin, Mobile payment, Bitcoin, with strongest over-indexing on Litecoin (127.21× the country average).

Demographically, the Ripple (payment protocol) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ripple (payment protocol) fan in United States is more male, around 29.4 years old, with strong Risk Appetite tendencies and a notable affinity for Litecoin.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ripple (payment protocol) profile in United States.

Audience size
1M
in United States
Gender
29.9%
70.1% male
Age
29.4
average years
Country rank
#23235
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ripple (payment protocol) fans

29.9% are female, 70.1% are male, average age 29.4.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Ripple (payment protocol) audience in United States
MetricValue
Female29.9%
Male70.1%
Average age29.4
Estimated audience size1,028,309
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Ripple (payment protocol) audience in United States
Age bracketShare%
16-1945%
20-2925%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Ripple (payment protocol) audience comes from United States.

Worldwide audience distribution share by country for Ripple (payment protocol)
CountryShare
United States19.4%
Romania9.0%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ripple (payment protocol) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ripple (payment protocol) fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.78×
02Colorado~30K1.74×
03Washington~30K1.45×
04New York~80K1.43×
05Washington, District of Columbia~4K1.43×
06Vermont~3K1.43×
07Utah~10K1.39×
08Massachusetts~30K1.32×
09Oregon~20K1.32×
10Nevada~10K1.18×
11Montana~3K1.18×
12Arizona~20K1.16×
13New Jersey~30K1.13×
14Illinois~40K1.06×
15Florida~70K1.03×
16New Hampshire~4K1.03×
17Missouri~20K1.01×
18Connecticut~10K1.01×
19Texas~90K1.00×
20Georgia~30K0.99×
21Virginia~20K0.99×
22Idaho~5K0.98×
23Rhode Island~3K0.98×
24Maryland~20K0.97×
25Maine~4K0.97×
26North Carolina~30K0.96×
27Michigan~30K0.96×
28Kansas~8K0.95×
29Pennsylvania~30K0.93×
30South Carolina~10K0.91×
31Hawaii~4K0.91×
32Delaware~3K0.90×
33Minnesota~10K0.89×
34Tennessee~20K0.88×
35Indiana~20K0.87×
36Arkansas~7K0.86×
37Ohio~30K0.85×
38New Mexico~4K0.85×
39Alaska~2K0.84×
40Kentucky~10K0.83×
41Nebraska~4K0.81×
42Wisconsin~10K0.80×
43Iowa~7K0.78×
44Louisiana~10K0.77×
45Oklahoma~9K0.77×
46South Dakota~2K0.73×
47North Dakota~2K0.73×
48Alabama~10K0.70×
49Mississippi~6K0.69×
50West Virginia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Ripple (payment protocol), United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ripple (payment protocol) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ripple (payment protocol) audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career127.21×
02Mobile paymentBusiness & Career34.80×
03EthereumBusiness & Career31.53×
04Forex Online TradingBusiness & Career26.67×
05BitcoinBusiness & Career20.35×
06Derivative (finance)Business & Career18.64×
07Commodity marketBusiness & Career17.51×
08Mobile bankingBusiness & Career16.45×
09EToroBusiness & Career15.93×
10CoinbaseBusiness & Career13.15×
11Time managementBusiness & Career10.56×
12Mission: ImpossibleMovies & TV7.95×
13JudoSports6.01×
14Micro CenterShopping5.92×
15Sustainable energyHome & Garden5.84×
16Online bankingBusiness & Career5.57×
17Renewable energyBusiness & Career5.02×
18InnovationBusiness & Career4.45×
19Hair ExtensionsBeauty & Wellness3.88×
20Mortgage loansBusiness & Career3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ripple (payment protocol) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ripple (payment protocol) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.00×
Need for SecurityCONSERVATISM2.47×
SustainabilityBALANCE2.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ripple (payment protocol) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.70×
DIY MentalityTHRILL0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Ripple (payment protocol) have in United States?

Ripple (payment protocol) has an estimated audience of 1,028,309 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ripple (payment protocol) fans?

29.9% of Ripple (payment protocol) fans are female, 70.1% are male, with an average age of 29.4 years.

03

Which brands do Ripple (payment protocol) fans like most?

Ripple (payment protocol) fans show strongest brand affinity for Litecoin (127.21×), Mobile payment (34.8×), and Bitcoin (20.35×) over the country average.

04

Where do Ripple (payment protocol) fans live in United States?

Ripple (payment protocol) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ripple (payment protocol) fans also like?

Beyond Ripple (payment protocol) itself, the audience over-indexes on Mobile payment (34.8×), Bitcoin (20.35×), Coinbase (13.15×), and Mobile banking (16.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ripple (payment protocol). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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