Rascasse Audience Intelligence

Currency Audience in United States

A data profile of the people who buy, follow and care about Currency in United States — modelled from more than twelve digital signal sources. Currency has an estimated audience of 19,187,498 people in United States.

#1186among Topic in United States#194in Business & Career

The average Currency fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Innovation, Bitcoin, with strongest over-indexing on Planet Fitness (1.85× the country average).

Demographically, the Currency audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Currency fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Currency profile in United States.

Audience size
19.2M
in United States
Gender
44.0%♀
56.0% male
Age
41.2
average years
Country rank
#1729
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Currency fans

44.0% are female, 56.0% are male, average age 41.2.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Currency audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.2
Estimated audience size19,187,498
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Currency audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Currency audience comes from United States.

Worldwide audience distribution share by country for Currency
CountryShare
United States20.7%
Brazil6.2%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Currency audience in United States is strongest.

Fig. 05

Top regions by affinity

Currency fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.31×
02Washington, District of Columbia~70K1.27×
03Georgia~700K1.26×
04California~2.5M1.22×
05Illinois~800K1.21×
06Louisiana~300K1.20×
07New York~1.5M1.17×
08Texas~2M1.12×
09Florida~1.5M1.11×
10Washington~400K1.11×
11Virginia~500K1.10×
12Alaska~40K1.06×
13Kansas~200K1.05×
14Wyoming~30K1.05×
15New Jersey~500K1.03×
16Maryland~300K1.03×
17Mississippi~200K1.03×
18Oklahoma~200K1.01×
19North Carolina~600K1.00×
20Arizona~400K1.00×
21Alabama~300K1.00×
22Connecticut~200K1.00×
23South Carolina~300K0.99×
24Kentucky~200K0.99×
25Oregon~200K0.99×
26Nevada~200K0.99×
27Nebraska~90K0.99×
28Massachusetts~400K0.98×
29Minnesota~300K0.98×
30Pennsylvania~600K0.97×
31Iowa~200K0.96×
32South Dakota~40K0.95×
33Michigan~500K0.94×
34Indiana~300K0.94×
35Colorado~300K0.94×
36New Mexico~90K0.94×
37North Dakota~40K0.94×
38Wisconsin~300K0.93×
39Delaware~50K0.93×
40Rhode Island~60K0.92×
41Tennessee~300K0.91×
42Missouri~300K0.91×
43Arkansas~100K0.91×
44Idaho~90K0.90×
45Maine~60K0.90×
46Ohio~500K0.89×
47Utah~200K0.89×
48West Virginia~80K0.88×
49New Hampshire~70K0.88×
50Montana~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Currency, United States
0.88×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Currency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Currency audience
#·InterestCategoryAffinity×
01BitcoinBusiness & Career5.19×
02Web serverTechnology & Electronics2.81×
03Savings accountBusiness & Career2.56×
04CoinbaseBusiness & Career2.54×
05InnovationBusiness & Career2.31×
06LumberHome & Garden1.97×
07Diaper bagKids & Family1.93×
08Real propertyHome & Garden1.92×
09Fly fishingSports1.91×
10NASDAQBusiness & Career1.86×
11Planet FitnessSports1.85×
12Risk managementBusiness & Career1.81×
13MetaphysicsBusiness & Career1.66×
14Golf ChannelSports1.65×
15GeneticsKids & Family1.63×
16CarpentryHome & Garden1.63×
17DentistryBusiness & Career1.57×
18Artificial intelligenceTechnology & Electronics1.56×
19Bass guitarMusic & Radio1.55×
20Financial servicesBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Currency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Currency audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
PatriotismCONSERVATISM1.57×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Currency audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Currency have in United States?

Currency has an estimated audience of 19,187,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Currency fans?

44.0% of Currency fans are female, 56.0% are male, with an average age of 41.2 years.

03

Which brands do Currency fans like most?

Currency fans show strongest brand affinity for Planet Fitness (1.85×), Innovation (2.31×), and Bitcoin (5.19×) over the country average.

04

Where do Currency fans live in United States?

Currency fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Currency fans also like?

Beyond Currency itself, the audience over-indexes on Innovation (2.31×), Bitcoin (5.19×), Real property (1.92×), and Financial services (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Currency audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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