Currency Audience in United States

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Currency has an estimated audience of 19,187,498 people in United States. 44.0% are female, 56.0% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Grinch, Wok.

The average Currency fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (16.89× the country average). Demographically, the Currency audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Currency fans

Demographic split for Currency audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.2
Estimated audience size19,187,498

Audience persona

The typical Currency fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Currency in United States
RegionReachAffinity
California2,693,9991.28×
Texas1,877,4141.14×
Florida1,596,1281.23×
New York1,401,7341.31×
Illinois832,1071.3×
Georgia705,2131.19×
Pennsylvania639,2000.99×
North Carolina588,5971.02×
Virginia555,5881.19×
New Jersey519,9491.07×
Ohio510,7560.86×
Michigan473,7860.94×
Washington471,2971.22×
Arizona403,4741.03×
Massachusetts393,3571.04×
Tennessee362,1680.94×
Maryland358,5291.09×
Indiana335,3050.96×
Colorado313,1561.04×
Louisiana281,2791.14×
South Carolina276,2760.96×
Missouri275,8700.89×
Minnesota267,2670.97×
Wisconsin264,0800.91×
Alabama248,2250.93×
Oregon229,8471.05×
Kentucky221,3130.92×
Oklahoma202,7460.95×
Nevada189,1311.02×
Connecticut186,3530.97×
Utah160,5710.93×
Mississippi156,1230.99×
Kansas148,8100.98×
Iowa145,1390.92×
Arkansas136,5070.86×
Hawaii118,4841.44×
New Mexico90,1090.94×
Nebraska86,7500.9×
Washington, District of Columbia83,9311.46×
Idaho78,3030.81×
West Virginia73,2620.82×
New Hampshire62,3210.82×
Maine59,8730.87×
Rhode Island54,2420.89×
Delaware45,1920.85×
Montana44,5540.84×
Alaska41,9701.02×
South Dakota34,6570.78×
North Dakota33,1770.84×
Vermont26,2770.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Currency audience
BrandAffinityCategory
Governor of Michigan16.89×Politics & Society
Goop11.83×Internet & Social Media
Vocal harmony8.73×Music & Radio
Grinch7.48×Movies & TV
Wok12.11×Food & Beverages
Hibachi11.78×Food & Beverages
Google Home9.69×Technology & Electronics
El Paso County, Colorado18.29×Travel & Leisure
Hipster13.09×Politics & Society
Grace Slick11.81×Music & Radio
No Escape (1994 film)14.67×Movies & TV
headspace11.79×Health
Cherish (group)13.53×Music & Radio
TV Fanatic12.92×Movies & TV
Historic site5.17×Arts & Culture
Fairy godmother8.67×Literature
Guitarist (magazine)11.61×Music & Radio
Nationality2.12×Politics & Society
La Jolla8.62×Travel & Leisure
Harlow10.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Currency audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Career OrientationPOWER1.44
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Currency
CountryShare
United States20.7%
Brazil6.2%
United Kingdom5.7%

See Currency audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Currency have in United States?

Currency has an estimated audience of 19,187,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Currency fans?

44.0% of Currency fans are female, 56.0% are male, with an average age of 41.2 years.

Which brands do Currency fans like most?

Currency fans show strongest brand affinity for Governor of Michigan (16.89×), Goop (11.83×), and Vocal harmony (8.73×) over the country average.

Where do Currency fans live in United States?

Currency fans in United States are most concentrated in California (reach 2,693,999), Texas (reach 1,877,414), and Florida (reach 1,596,128). These three regions account for the largest share of the active audience.

What other brands do Currency fans also like?

Beyond Currency itself, the audience over-indexes on Goop (11.83×), Vocal harmony (8.73×), Grinch (7.48×), and Wok (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.