A data profile of the people who buy, follow and care about Currency in Spain — modelled from more than twelve digital signal sources. Currency has an estimated audience of 2,064,832 people in Spain.
Currency has an estimated audience of 2,064,832 people in Spain. 50.6% are female, 49.4% are male, average age 43.1. Top brand affinities: Satire, WhatsApp, Iberia (airline), Refrigerator, Betfair.
Top brand affinities include Satire, WhatsApp, Iberia (airline), with strongest over-indexing on Satire (8.85× the country average).
Demographically, the Currency audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Individualism.
The typical Currency fan in Spain is balanced, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Satire.
The key figures that characterise the Currency profile in Spain.
50.6% are female, 49.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.1 |
| Estimated audience size | 2,064,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Currency audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 6.2% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Currency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 11.49× | ||
| 02 | Satire | Literature | 8.85× | ||
| 03 | Cryptocurrency | Technology & Electronics | 8.14× | ||
| 04 | New Testament | Politics & Society | 7.71× | ||
| 05 | Bitcoin | Business & Career | 5.88× | ||
| 06 | Betfair | Games | 5.10× | ||
| 07 | Refrigerator | Home & Garden | 5.03× | ||
| 08 | Museo del Prado | Arts & Culture | 5.02× | ||
| 09 | Headphones | Technology & Electronics | 4.91× | ||
| 10 | Forex Online Trading | Business & Career | 4.14× | ||
| 11 | Stock market | Business & Career | 3.83× | ||
| 12 | Risk management | Business & Career | 3.62× | ||
| 13 | Slot machine | Games | 3.10× | ||
| 14 | Internet & Social Media | 2.99× | |||
| 15 | Distilled beverage | Food & Beverages | 2.90× | ||
| 16 | Iberia (airline) | Travel & Leisure | 2.76× | ||
| 17 | Innovation | Business & Career | 2.26× | ||
| 18 | Julio Iglesias | Music & Radio | 2.09× | ||
| 19 | MSN | News | 2.03× | ||
| 20 | Bankinter | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.39× | |
| Individualism | JOY | 1.88× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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