A data profile of the people who buy, follow and care about Currency in United Kingdom — modelled from more than twelve digital signal sources. Currency has an estimated audience of 5,286,636 people in United Kingdom.
The average Currency fan in United Kingdom is 42.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (3.54× the country average).
Demographically, the Currency audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Currency fan in United Kingdom is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Currency profile in United Kingdom.
51.9% are female, 48.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.2 |
| Estimated audience size | 5,286,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Currency audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 6.2% |
| United Kingdom | 5.7% |
Where the Currency audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.38× | |
| 02 | West Midlands | ~300K | 1.36× | |
| 03 | England | ~4M | 1.14× | |
| 04 | South East | ~800K | 1.14× | |
| 05 | North East | ~200K | 1.06× | |
| 06 | Scotland | ~500K | 1.02× | |
| 07 | Northern Ireland | ~200K | 0.97× | |
| 08 | South West | ~400K | 0.89× | |
| 09 | Wales | ~300K | 0.89× | |
| 10 | East of England | ~400K | 0.88× | |
| 11 | East Midlands | ~300K | 0.83× | |
| 12 | North West | ~300K | 0.56× |
The strongest cross-interests of the Currency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.54× | ||
| 02 | Adoption | Kids & Family | 3.45× | ||
| 03 | Risk management | Business & Career | 3.18× | ||
| 04 | Pierce Brosnan | Movies & TV | 2.87× | ||
| 05 | Sketch comedy | Movies & TV | 2.64× | ||
| 06 | Fish and chips | Food & Beverages | 2.63× | ||
| 07 | Refrigerator | Home & Garden | 2.59× | ||
| 08 | Esso | Cars & Mobility | 2.59× | ||
| 09 | Satire | Literature | 2.43× | ||
| 10 | Hot tub | Home & Garden | 2.25× | ||
| 11 | Mobile home | Cars & Mobility | 2.22× | ||
| 12 | Mother's Day | Kids & Family | 2.12× | ||
| 13 | Hobby | Home & Garden | 2.06× | ||
| 14 | William Hill (bookmaker) | Games | 2.00× | ||
| 15 | Betfair | Games | 1.89× | ||
| 16 | Internet & Social Media | 1.88× | |||
| 17 | Aldi | Shopping | 1.86× | ||
| 18 | Distilled beverage | Food & Beverages | 1.77× | ||
| 19 | NatWest | Business & Career | 1.68× | ||
| 20 | Weddings | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.54× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Community Orientation | OPEN | 0.84× | |
| Sports Activity | POWER | 0.86× |
Currency has an estimated audience of 5,286,636 people in United Kingdom, concentrated in England and South East.
51.9% of Currency fans are female, 48.1% are male, with an average age of 42.2 years.
Currency fans show strongest brand affinity for Wikipedia (3.54×), Hobby (2.06×), and Refrigerator (2.59×) over the country average.
Currency fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Currency itself, the audience over-indexes on Hobby (2.06×), Refrigerator (2.59×), Aldi (1.86×), and Esso (2.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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