Currency Audience in Germany
Currency has an estimated audience of 2,474,172 people in Germany. 45.4% are female, 54.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, CAC 40, Unique Gifts, Saving.
The average Currency fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, CAC 40, with strongest over-indexing on Rossmann (1.56× the country average). Demographically, the Currency audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Currency fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.2 |
| Estimated audience size | 2,474,172 |
Audience persona
The typical Currency fan in Germany is balanced, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 603,688 | 1.12× |
| Bayern | 423,632 | 1.07× |
| Baden-Württemberg | 382,712 | 1.13× |
| Niedersachsen | 256,483 | 1.07× |
| Hessen | 206,412 | 1.09× |
| Rheinland-Pfalz | 121,400 | 0.98× |
| Sachsen | 119,566 | 0.99× |
| Berlin | 116,815 | 1.06× |
| Schleswig-Holstein | 86,562 | 0.97× |
| Brandenburg | 71,270 | 0.93× |
| Hamburg | 63,714 | 1.14× |
| Thüringen | 59,831 | 0.95× |
| Sachsen-Anhalt | 50,818 | 0.79× |
| Mecklenburg-Vorpommern | 41,174 | 0.87× |
| Saarland | 24,505 | 0.81× |
| Bremen | 22,021 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.56× | Shopping |
| Home Office | 1.57× | Business & Career |
| CAC 40 | 1.64× | Business & Career |
| Unique Gifts | 1.54× | Shopping |
| Saving | 1.53× | Business & Career |
| Christmas Gift | 1.59× | Kids & Family |
| Snow White (Fables) | 2.06× | Literature |
| Este, Veneto | 2.22× | Travel & Leisure |
| Time (magazine) | 1.79× | News |
| Esra Erol | 4.87× | Movies & TV |
| Noodle (Gorillaz) | 2.22× | Music & Radio |
| Corona (band) | 1.52× | Music & Radio |
| Gudrun Sjödén | 1.86× | Fashion & Accessoires |
| Information sensitivity | 3.08× | Technology & Electronics |
| Buying a House | 3.44× | Home & Garden |
| Medieval fantasy | 6.12× | Literature |
| Home Delivery | 1.52× | Food & Beverages |
| Cross-country equestrianism | 4.16× | Sports |
| Video izle | 1.59× | |
| Volvo V60 | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.7 |
| Patriotism | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.22 |
| Pet Ownership | JOY | 1.18 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 6.2% |
| United Kingdom | 5.7% |
See Currency audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Currency have in Germany?
Currency has an estimated audience of 2,474,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Currency fans?
45.4% of Currency fans are female, 54.6% are male, with an average age of 39.2 years.
Which brands do Currency fans like most?
Currency fans show strongest brand affinity for Rossmann (1.56×), Home Office (1.57×), and CAC 40 (1.64×) over the country average.
Where do Currency fans live in Germany?
Currency fans in Germany are most concentrated in Nordrhein-Westfalen (reach 603,688), Bayern (reach 423,632), and Baden-Württemberg (reach 382,712). These three regions account for the largest share of the active audience.
What other brands do Currency fans also like?
Beyond Currency itself, the audience over-indexes on Home Office (1.57×), CAC 40 (1.64×), Unique Gifts (1.54×), and Saving (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.