A data profile of the people who buy, follow and care about Currency in India — modelled from more than twelve digital signal sources. Currency has an estimated audience of 3,750,726 people in India.
Currency has an estimated audience of 3,750,726 people in India. 33.1% are female, 66.9% are male, average age 31.5. Top brand affinities: Joe Root, Forex Online Trading, Google News, Embroidery, Passive income.
Top brand affinities include Joe Root, Forex Online Trading, Google News, with strongest over-indexing on Joe Root (6.22× the country average).
Demographically, the Currency audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Currency fan in India is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Joe Root.
The key figures that characterise the Currency profile in India.
33.1% are female, 66.9% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 31.5 |
| Estimated audience size | 3,750,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Currency audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 6.2% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Currency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joe Root | Sports | 6.22× | ||
| 02 | Forex Online Trading | Business & Career | 6.09× | ||
| 03 | Futures exchange | Business & Career | 4.88× | ||
| 04 | Commodity market | Business & Career | 4.58× | ||
| 05 | Day trader | Business & Career | 4.37× | ||
| 06 | Google News | News | 3.43× | ||
| 07 | Crochet | Home & Garden | 2.82× | ||
| 08 | Sewing machine | Home & Garden | 2.74× | ||
| 09 | Passive income | Business & Career | 2.55× | ||
| 10 | Private equity | Business & Career | 2.29× | ||
| 11 | Embroidery | Home & Garden | 2.17× | ||
| 12 | Sewing | Home & Garden | 1.98× | ||
| 13 | Skirt | Fashion & Accessoires | 1.89× | ||
| 14 | Wedding invitation | Home & Garden | 1.66× | ||
| 15 | Pakistan national cricket team | Sports | 1.60× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.60× | ||
| 17 | England cricket team | Sports | 1.57× | ||
| 18 | Earring | Fashion & Accessoires | 1.56× | ||
| 19 | BSE SENSEX | Business & Career | 1.54× | ||
| 20 | Innovation | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.67× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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