A data profile of the people who buy, follow and care about Currency in Brazil — modelled from more than twelve digital signal sources. Currency has an estimated audience of 5,801,949 people in Brazil.
Currency has an estimated audience of 5,801,949 people in Brazil. 58.4% are female, 41.6% are male, average age 38.8. Top brand affinities: Instagram, Rock music, Country music, Shopping malls, Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.82× the country average).
Demographically, the Currency audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Currency fan in Brazil is more female, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Instagram.
The key figures that characterise the Currency profile in Brazil.
58.4% are female, 41.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.8 |
| Estimated audience size | 5,801,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Currency audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 6.2% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Currency audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.80× | ||
| 02 | Spanish language | Politics & Society | 2.20× | ||
| 03 | Telegram | Internet & Social Media | 1.92× | ||
| 04 | Rock music | Music & Radio | 1.91× | ||
| 05 | Internet & Social Media | 1.82× | |||
| 06 | Pop music | Music & Radio | 1.82× | ||
| 07 | Country music | Music & Radio | 1.79× | ||
| 08 | Wikipedia | Internet & Social Media | 1.78× | ||
| 09 | Hip hop music | Music & Radio | 1.77× | ||
| 10 | MSN | News | 1.72× | ||
| 11 | Medicine | Business & Career | 1.66× | ||
| 12 | Soul music | Music & Radio | 1.66× | ||
| 13 | Shopping malls | Shopping | 1.65× | ||
| 14 | Public transport | Cars & Mobility | 1.63× | ||
| 15 | Microsoft | Technology & Electronics | 1.62× | ||
| 16 | Jazz music | Music & Radio | 1.60× | ||
| 17 | Localiza | Cars & Mobility | 1.57× | ||
| 18 | Action movies | Movies & TV | 1.50× | ||
| 19 | Basketball | Sports | 1.50× | ||
| 20 | Documentary movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Patriotism | CONSERVATISM | 1.51× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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