Cryptography Audience in United States

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Cryptography has an estimated audience of 5,509,611 people in United States. 40.0% are female, 60.0% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Home construction, Governor of Michigan, Israel, Vocal harmony, Goop.

The average Cryptography fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Governor of Michigan, Israel, with strongest over-indexing on Home construction (1.81× the country average). Demographically, the Cryptography audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Cryptography fans

Demographic split for Cryptography audience in United States
MetricValue
Female40.0%
Male60.0%
Average age40.9
Estimated audience size5,509,611

Audience persona

The typical Cryptography fan in United States is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Cryptography in United States
RegionReachAffinity
California772,0611.27×
Texas492,2721.04×
New York411,5981.34×
Florida346,4040.93×
Virginia198,2671.48×
Illinois187,3541.02×
Pennsylvania180,5440.97×
Georgia177,9761.05×
North Carolina177,4001.07×
New Jersey163,5371.17×
Massachusetts154,1141.42×
Washington150,4411.36×
Ohio146,6720.86×
Maryland142,3711.5×
Michigan137,9550.96×
Arizona117,3571.04×
Indiana102,6741.02×
Colorado95,7031.1×
Tennessee94,8470.86×
Missouri89,211
Minnesota78,4520.99×
Oregon75,4781.2×
South Carolina74,9240.9×
Wisconsin73,7850.89×
Alabama71,5080.93×
Connecticut65,3991.18×
Oklahoma58,8910.96×
Louisiana58,1460.82×
Kentucky55,7130.81×
Utah51,9771.05×
Nevada42,0890.79×
Kansas40,9490.94×
Arkansas38,1670.84×
Iowa36,8020.81×
Mississippi31,7440.7×
Washington, District of Columbia29,7011.79×
Idaho27,657
New Mexico24,1970.88×
Nebraska24,1650.87×
New Hampshire22,0801.02×
Hawaii21,3790.9×
Rhode Island21,0071.2×
West Virginia20,4920.8×
Maine15,6680.79×
Montana11,6560.76×
Delaware11,2310.74×
South Dakota9,9820.78×
Alaska9,8310.83×
Vermont9,5600.99×
North Dakota8,4010.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cryptography audience
BrandAffinityCategory
Home construction1.81×Home & Garden
Governor of Michigan8.8×Politics & Society
Israel2.43×Travel & Leisure
Vocal harmony5.06×Music & Radio
Goop5.68×Internet & Social Media
Natural rubber2.06×Cars & Mobility
3D printing2.48×Technology & Electronics
Wok6.36×Food & Beverages
Grinch3.84×Movies & TV
Bank account2.19×Business & Career
El Paso County, Colorado10.65×Travel & Leisure
Hibachi6.24×Food & Beverages
Google Home5.05×Technology & Electronics
Hipster7.38×Politics & Society
Historic site3.21×Arts & Culture
Jesse Plemons2.58×Movies & TV
Atkins diet3.59×Health
Fairy godmother5.09×Literature
headspace6.15×Health
Cherish (group)7.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cryptography audience
TraitClusterScore
Risk AppetiteTHRILL3.04
Need for SecurityCONSERVATISM2.69
Early Adopter MentalityPOWER2.13
Quality AwarenessPREMIUM1.77
Luxury OrientationPREMIUM1.48
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Cryptography
CountryShare
United States15.2%
Germany6.2%
India5.6%

See Cryptography audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Cryptography have in United States?

Cryptography has an estimated audience of 5,509,611 people in United States, concentrated in California and Texas.

What is the gender split and age of Cryptography fans?

40.0% of Cryptography fans are female, 60.0% are male, with an average age of 40.9 years.

Which brands do Cryptography fans like most?

Cryptography fans show strongest brand affinity for Home construction (1.81×), Governor of Michigan (8.8×), and Israel (2.43×) over the country average.

Where do Cryptography fans live in United States?

Cryptography fans in United States are most concentrated in California (reach 772,061), Texas (reach 492,272), and New York (reach 411,598). These three regions account for the largest share of the active audience.

What other brands do Cryptography fans also like?

Beyond Cryptography itself, the audience over-indexes on Governor of Michigan (8.8×), Israel (2.43×), Vocal harmony (5.06×), and Goop (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cryptography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.