A data profile of the people who buy, follow and care about Cryptography in United States — modelled from more than twelve digital signal sources. Cryptography has an estimated audience of 5,509,611 people in United States.
The average Cryptography fan in United States is 40.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Information security, Bitcoin, Block chain (database), with strongest over-indexing on Information security (7.32× the country average).
Demographically, the Cryptography audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cryptography fan in United States is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Information security.
The key figures that characterise the Cryptography profile in United States.
40.0% are female, 60.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.9 |
| Estimated audience size | 5,509,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Cryptography audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~30K | 1.57× | |
| 02 | Maryland | ~100K | 1.43× | |
| 03 | Virginia | ~200K | 1.42× | |
| 04 | Massachusetts | ~100K | 1.33× | |
| 05 | Washington | ~100K | 1.25× | |
| 06 | New York | ~400K | 1.22× | |
| 07 | California | ~700K | 1.18× | |
| 08 | Connecticut | ~60K | 1.14× | |
| 09 | New Jersey | ~200K | 1.13× | |
| 10 | Nebraska | ~30K | 1.13× | |
| 11 | Oregon | ~70K | 1.12× | |
| 12 | Rhode Island | ~20K | 1.11× | |
| 13 | Colorado | ~90K | 1.06× | |
| 14 | North Carolina | ~200K | 1.04× | |
| 15 | Indiana | ~100K | 1.04× | |
| 16 | Georgia | ~200K | 1.03× | |
| 17 | Oklahoma | ~60K | 1.03× | |
| 18 | Utah | ~50K | 1.03× | |
| 19 | Arkansas | ~50K | 1.03× | |
| 20 | New Hampshire | ~20K | 1.02× | |
| 21 | Vermont | ~10K | 1.01× | |
| 22 | Texas | ~500K | 1.00× | |
| 23 | Kansas | ~40K | 0.99× | |
| 24 | Arizona | ~100K | 0.98× | |
| 25 | Missouri | ~90K | 0.97× | |
| 26 | Idaho | ~30K | 0.97× | |
| 27 | North Dakota | ~10K | 0.97× | |
| 28 | Pennsylvania | ~200K | 0.96× | |
| 29 | Minnesota | ~80K | 0.96× | |
| 30 | Illinois | ~200K | 0.95× | |
| 31 | South Dakota | ~10K | 0.95× | |
| 32 | Alaska | ~10K | 0.95× | |
| 33 | Alabama | ~70K | 0.94× | |
| 34 | Hawaii | ~20K | 0.94× | |
| 35 | Michigan | ~100K | 0.92× | |
| 36 | New Mexico | ~30K | 0.92× | |
| 37 | Wisconsin | ~70K | 0.90× | |
| 38 | South Carolina | ~70K | 0.90× | |
| 39 | Louisiana | ~60K | 0.89× | |
| 40 | Maine | ~20K | 0.89× | |
| 41 | Florida | ~300K | 0.88× | |
| 42 | Mississippi | ~40K | 0.88× | |
| 43 | West Virginia | ~20K | 0.88× | |
| 44 | Ohio | ~100K | 0.87× | |
| 45 | Tennessee | ~100K | 0.87× | |
| 46 | Kentucky | ~60K | 0.87× | |
| 47 | Montana | ~10K | 0.87× | |
| 48 | Delaware | ~10K | 0.86× | |
| 49 | Iowa | ~40K | 0.85× | |
| 50 | Nevada | ~40K | 0.84× |
The strongest cross-interests of the Cryptography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Block chain (database) | Technology & Electronics | 18.11× | ||
| 02 | Litecoin | Business & Career | 11.49× | ||
| 03 | EToro | Business & Career | 9.52× | ||
| 04 | Bitcoin | Business & Career | 9.13× | ||
| 05 | Derivative (finance) | Business & Career | 7.79× | ||
| 06 | Information security | Business & Career | 7.32× | ||
| 07 | Customer satisfaction | Business & Career | 5.66× | ||
| 08 | Coinbase | Business & Career | 5.63× | ||
| 09 | E-Trade | Business & Career | 4.39× | ||
| 10 | Home cinema | Technology & Electronics | 4.37× | ||
| 11 | NASDAQ | Business & Career | 3.59× | ||
| 12 | Smart TV | Technology & Electronics | 3.52× | ||
| 13 | Computer security | Business & Career | 3.47× | ||
| 14 | Web server | Technology & Electronics | 3.33× | ||
| 15 | Innovation | Business & Career | 3.08× | ||
| 16 | Computer hardware | Technology & Electronics | 3.07× | ||
| 17 | Indeed.com | Business & Career | 2.40× | ||
| 18 | Real property | Home & Garden | 2.04× | ||
| 19 | Financial services | Business & Career | 1.93× | ||
| 20 | Gambling | Games | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.81× | |
| Risk Appetite | THRILL | 2.55× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Pet Ownership | JOY | 0.71× | |
| Family Orientation | CONSERVATISM | 0.75× |
Cryptography has an estimated audience of 5,509,611 people in United States, concentrated in California and Texas.
40.0% of Cryptography fans are female, 60.0% are male, with an average age of 40.9 years.
Cryptography fans show strongest brand affinity for Information security (7.32×), Bitcoin (9.13×), and Block chain (database) (18.11×) over the country average.
Cryptography fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cryptography itself, the audience over-indexes on Bitcoin (9.13×), Block chain (database) (18.11×), Coinbase (5.63×), and NASDAQ (3.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cryptography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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