Gap, Hautes-Alpes Audience in Germany
Gap, Hautes-Alpes has an estimated audience of 279,364 people in Germany. 65.3% are female, 34.7% are male, average age 44.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Berghaus, Soju, Satire, German television comedy, RTL Television.
The average Gap, Hautes-Alpes fan in Germany is 44.5 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Berghaus, Soju, Satire, with strongest over-indexing on Berghaus (89.12× the country average). Demographically, the Gap, Hautes-Alpes audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Gap, Hautes-Alpes fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 44.5 |
| Estimated audience size | 279,364 |
Audience persona
The typical Gap, Hautes-Alpes fan in Germany is more female, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Berghaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 34,219 | 0.9× |
| Bayern | 33,104 | 0.74× |
| Nordrhein-Westfalen | 29,276 | 0.48× |
| Hessen | 25,512 | 1.2× |
| Niedersachsen | 24,754 | 0.91× |
| Rheinland-Pfalz | 20,262 | 1.45× |
| Berlin | 18,633 | 1.49× |
| Sachsen | 17,631 | 1.29× |
| Brandenburg | 9,815 | 1.13× |
| Schleswig-Holstein | 8,677 | 0.87× |
| Saarland | 6,172 | 1.8× |
| Hamburg | 5,710 | 0.9× |
| Thüringen | 3,635 | 0.51× |
| Sachsen-Anhalt | 3,530 | 0.49× |
| Mecklenburg-Vorpommern | 3,105 | 0.58× |
| Bremen | 3,029 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Berghaus | 89.12× | Fashion & Accessoires |
| Soju | 56.91× | Food & Beverages |
| Satire | 7.99× | Literature |
| German television comedy | 10.21× | Movies & TV |
| RTL Television | 5.77× | Movies & TV |
| Mila Kunis | 13.98× | Movies & TV |
| Allgäu | 8.96× | Travel & Leisure |
| Western Union | 6.03× | Business & Career |
| Cameron Diaz | 12.74× | Movies & TV |
| Saw (franchise) | 11.94× | Movies & TV |
| Bonnie Tyler | 10.45× | Music & Radio |
| NASDAQ | 9.45× | Business & Career |
| TikTok | 1.93× | Internet & Social Media |
| Cathay Pacific | 13.98× | Travel & Leisure |
| Draught beer | 7.22× | Food & Beverages |
| Real property | 4.07× | Home & Garden |
| Chiang Mai | 13.54× | Travel & Leisure |
| Once upon a time | 13.98× | Movies & TV |
| Stout | 24.63× | Food & Beverages |
| All Nippon Airways | 12.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.37 |
| Community Orientation | OPEN | 1.34 |
| Price Sensitivity | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.06 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 27.8% |
| Germany | 16.7% |
| Mexico | 14.1% |
See Gap, Hautes-Alpes audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Gap, Hautes-Alpes have in Germany?
Gap, Hautes-Alpes has an estimated audience of 279,364 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Gap, Hautes-Alpes fans?
65.3% of Gap, Hautes-Alpes fans are female, 34.7% are male, with an average age of 44.5 years.
Which brands do Gap, Hautes-Alpes fans like most?
Gap, Hautes-Alpes fans show strongest brand affinity for Berghaus (89.12×), Soju (56.91×), and Satire (7.99×) over the country average.
Where do Gap, Hautes-Alpes fans live in Germany?
Gap, Hautes-Alpes fans in Germany are most concentrated in Baden-Württemberg (reach 34,219), Bayern (reach 33,104), and Nordrhein-Westfalen (reach 29,276). These three regions account for the largest share of the active audience.
What other brands do Gap, Hautes-Alpes fans also like?
Beyond Gap, Hautes-Alpes itself, the audience over-indexes on Soju (56.91×), Satire (7.99×), German television comedy (10.21×), and RTL Television (5.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gap, Hautes-Alpes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.