A data profile of the people who buy, follow and care about Gap, Hautes-Alpes in Germany — modelled from more than twelve digital signal sources. Gap, Hautes-Alpes has an estimated audience of 279,364 people in Germany.
The average Gap, Hautes-Alpes fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Soju, Berghaus, Chiang Mai, with strongest over-indexing on Soju (109.23× the country average).
Demographically, the Gap, Hautes-Alpes audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gap, Hautes-Alpes fan in Germany is more female, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Soju.
The key figures that characterise the Gap, Hautes-Alpes profile in Germany.
65.3% are female, 34.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 44.5 |
| Estimated audience size | 279,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
Where the Gap, Hautes-Alpes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.04× | |
| 02 | Rheinland-Pfalz | ~10K | 1.03× | |
| 03 | Hessen | ~20K | 1.02× | |
| 04 | Sachsen | ~10K | 1.02× | |
| 05 | Saarland | ~3K | 1.02× | |
| 06 | Schleswig-Holstein | ~10K | 1.00× | |
| 07 | Brandenburg | ~9K | 1.00× | |
| 08 | Sachsen-Anhalt | ~7K | 1.00× | |
| 09 | Thüringen | ~7K | 1.00× | |
| 10 | Hamburg | ~6K | 1.00× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 1.00× | |
| 12 | Bremen | ~2K | 1.00× | |
| 13 | Baden-Württemberg | ~40K | 0.99× | |
| 14 | Niedersachsen | ~30K | 0.99× | |
| 15 | Bayern | ~40K | 0.97× | |
| 16 | Nordrhein-Westfalen | ~60K | 0.95× |
The strongest cross-interests of the Gap, Hautes-Alpes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soju | Food & Beverages | 109.23× | ||
| 02 | Berghaus | Fashion & Accessoires | 83.75× | ||
| 03 | Asiana Airlines | Travel & Leisure | 32.77× | ||
| 04 | Chiang Mai | Travel & Leisure | 30.17× | ||
| 05 | NASDAQ | Business & Career | 14.15× | ||
| 06 | Mila Kunis | Movies & TV | 13.98× | ||
| 07 | Cameron Diaz | Movies & TV | 13.98× | ||
| 08 | Cathay Pacific | Travel & Leisure | 13.98× | ||
| 09 | Once upon a time | Movies & TV | 13.98× | ||
| 10 | All Nippon Airways | Travel & Leisure | 12.76× | ||
| 11 | Nicholas Hoult | Movies & TV | 9.32× | ||
| 12 | Liam Neeson | Movies & TV | 8.25× | ||
| 13 | Crystal healing | Health | 8.19× | ||
| 14 | Saw (franchise) | Movies & TV | 7.94× | ||
| 15 | Draught beer | Food & Beverages | 7.65× | ||
| 16 | Bonnie Tyler | Music & Radio | 6.61× | ||
| 17 | Keira Knightley | Movies & TV | 5.84× | ||
| 18 | Volunteering | Politics & Society | 2.85× | ||
| 19 | RTL Television | Movies & TV | 2.76× | ||
| 20 | Müller (company) | Food & Beverages | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Community Orientation | OPEN | 1.56× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.82× | |
| Extroversion | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.83× |
Gap, Hautes-Alpes has an estimated audience of 279,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
65.3% of Gap, Hautes-Alpes fans are female, 34.7% are male, with an average age of 44.5 years.
Gap, Hautes-Alpes fans show strongest brand affinity for Soju (109.23×), Berghaus (83.75×), and Chiang Mai (30.17×) over the country average.
Gap, Hautes-Alpes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gap, Hautes-Alpes itself, the audience over-indexes on Berghaus (83.75×), Chiang Mai (30.17×), NASDAQ (14.15×), and Mila Kunis (13.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gap, Hautes-Alpes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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